Free Lesson
What an AI-Native Competitor Already Charges Your Clients
30 min
Oct 21, 2026 12:00 PM
What you'll learn
The startups selling your kind of work, by name
Funded companies selling straight to professional-services clients, with the prices they publish.
Their price next to your fee for the same work
You’ll see one public pricing page next to a firm’s quote for the same job. The gap is the client’s new reference point.
What their price says about what’s automated
A price that low only works when software does the routine work. What’s left is the part clients still need you for.
Why this topic matters
One tax-firm owner watched a client earning $500,000 a year start shopping for a cheaper firm because he assumed the firm used AI. It didn’t. Clients reprice you on belief, whether or not you’ve changed anything. This lesson names the startups selling versions of your work, their prices, and what those prices are built on.
