Will Nelson

Founder at 64stories.com

Stop Guessing What to Post. Build an AI Listening System.

Loom

Bolt.new

Shopify.com

WooCommerce

Use transcripts and LinkedIn data to hear what customers actually say, ask, and care about.

How to listen to your target customers

Turn transcript moments and LinkedIn signals into content using Claude.

How to turn their interest into content

Set up Claude to find patterns, organize signals, and generate content ideas faster.

How to automate this in Claude

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Teacher.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

Cohort 2

Cohort 3

AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

You have the expertise.We build the AI system that helps the right people see it

AI Brand & Content Strategist 

Abha Malpani Naismith

AI brand & content strategist. I help experts turn ideas into authority with AI.

You have the experience, ideas, results and point of view. But online, that may not be clear yet. And invisible expertise does not create the opportunities it should: clients, career opportunities, speaking invitations, collaborations or recognition.In this live 3-hour workshop, we build your AI-powered visibility system together.First, we create your AI Brain: the foundation most people skip, and the reason AI content sounds generic. I’ll help you extract your story, expertise, audience, voice, key messages and what you want to be known for.Then we train your AI Content Assistant inside Claude or ChatGPT, so your AI stops starting from zero every time you ask it to help.You leave with a trained AI assistant, a 30-day LinkedIn-first visibility plan, one idea turned into multiple pieces of content, and a repeatable weekly workflow.This is not about content for content’s sake. It is about using AI to express what you already know, in your voice, without spending hours doing it yourself.If you want to be seen as the obvious expert in your space, this is for you.

Build an AI-powered visibility system that helps you show up consistently online using tools like Claude or ChatGPT.

Stop your AI producing generic content that sounds nothing like you.

Show up consistently online without it consuming your week.

Turn one idea into multiple pieces of content

Senior professionals and executives with deep expertise who want to be known beyond their job title, company or current role.

Professionals who have tried using AI for content but keep getting generic output that sounds nothing like them.

Founders, coaches and consultants who want to show up consistently without content taking over their week.

Stop starting over with AI every time a new tool drops.

Founder, Elevaite | Ex-Sr Data Scientist

Thaddeus Demeke

Ex-Senior Data Scientist @ Genentech | M.S. Industrial-Org Psychology

Cohort 1

The models got genuinely good this year. They can write, analyze, and build. The tool stopped being what holds your work back. But most people haven't caught up. They keep chasing the next thing, a new model or app every few weeks, and the output stays generic.AI can't run what it can't see.Everything that makes your work yours, your standards, your voice, how you actually do things, lives in your head. The rest is scattered across old chats and forgotten notes. None of it sits where your AI can reach it. So you re-explain yourself every time. A good prompt works once, then it's gone. Nothing you build carries over.Everyone has the same AI models. Your edge is the OS you feed them.In 3 hours, you'll build your AI Operating System in Claude: one place where your context, your standards, and your workflows are written down, so any AI tool can pick them up instantly. Build it once, and every tool you use gets smarter. You build it live with a former Genentech senior data scientist who's now building these systems every day for businesses.<blockquote>You walk out with that framework, a 90-day plan to keep building, and our entire Claude AI OS repository, customized to your work.</blockquote>

Go from chasing new AI tools to running one system that knows your work and gets smarter every week.

Build your own AI Operating System from scratch

Document how you work in foundational files

Create a Voice Profile that gets AI sounding like you

Connect your apps and data sources to Claude

Automate everyday tasks with custom AI workflows

Make your system self-improving

PMs, designers, marketers, and operatorsWho want to be the person others come to for AI, with a real system behind them

Solopreneurs and freelancersWho want AI to do the work of a team they can't hire yet

Founders and small business ownersWho want to build a real AI foundation before they roll it out to a team

Audit, fix, and rebuild your company's AI search visibility, live with Q&A.

Founder, Catalyst GTM Agency

a16z

AirOps

Instantly.ai

Relay.app

Will Leatherman

17K followers, $2M in revenue, LinkedIn only — Will teaches what worked.

The weekly lessons show you the moves. This is where you make them. In one working session you audit your own company across the AI engines, fix your highest-value pages live, and leave with an off-site plan and a 30-day cadence. You bring your site, we build alongside you, and you ask questions the whole way, so you finish with a working system in place.

Learn to audit, fix, and grow your AI search visibility. You become the marketer who gets your company named and recommended by AI.

Score your company's AI visibility across ChatGPT, Perplexity, and Google AI

Apply the levers that move AI citations

Rebuild your highest-value pages live so AI can quote them

Build an off-site plan to earn AI mentions in your category

Measure AI search as booked pipeline, not just traffic

Set a 30-day cadence to keep improving

B2B marketing leaders who own AI search visibility

Teams who followed the July lightning lessons and want to build it for real

Founders who want their company recommended by AI

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Content creators producing digital media and building audiences.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Using Claude Code to build and ship software through an AI-powered command-line coding workflow.