Carlotta Tutt Holloway
Free Lesson

Get More Customers by Creating Experiences That Convert

30 min
Oct 7, 2026 1:00 PM

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94 students

What you'll learn

Map the Journey

Understand the key stages customers move through. From discovering your business to choosing, returning and referring.

Look at the Experience

See your business through your customer’s eyes and identify experiences that build trust and drive action.

Find the Gaps

Spot the moments where customers may be losing interest, disengaging or dropping off along the journey.

Make the Move

Leave knowing one move you can make to create a better customer experience and improve conversions.

Why this topic matters

Businesses spend a lot of time trying to get attention, but getting people to find you is only the beginning. People decide whether to engage, trust, buy, return or recommend based on the experiences they have along the way. This lesson helps you look at your customer journey through an experiential lens, spot where you may be losing people and identify opportunities to create better experiences that drive growth.

You'll learn from

Carlotta Tutt Holloway

Carlotta Tutt Holloway

Marketing strategist helping businesses turn customer experience into growth.

Northwestern Mutual
BMW
Ford Motor Company
Walmart
See all products from True School by True Root Marketing
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