Aleyda Solis

Build An AI Search Optimization Roadmap

SEO & AI Search Optimization Consultant. Founder at Orainti & SEOFOMO.

Learn what really changes, and what doesn't: Search Behavior, Query Handling, Authority & Popularity Signals, and more.

The key differences between AI and Traditional Search

Get an action plan with the key AI search areas to optimize along with steps to assess them and maximize your visibility

Critical Areas and Steps to Optimize for AI Search

See actionable examples of what to do and what to avoid when optimizing for AI search platforms, with tools to use.

AI Search Optimization Do's and Dont's, Examples and Tools

If you're like many ambitious professionals, you're not new to AI. You use the tools, follow the news, and see the potential. Yet, you feel a persistent gap between your current usage and what's truly possible. You probably recognize these challenges: 1. Your AI usage feels ad-hoc. You can write impressive prompts and accomplish isolated tasks, but you lack a systematic way to build reliable, scalable solutions that integrate into complex workflows. You see impressive demos online but don't have a clear path to building them yourself. 2. You're struggling to distinguish signal from noise. The relentless stream of new models, research papers, and "ultimate guides" is impossible to keep up with. You worry that you're investing time in learning skills and tools that will become obsolete in a few months. You need a way to identify the foundational principles that last. 3. You see a massive career opportunity but aren't sure how to seize it. You don't just want to be a user of AI; you want to be the person who can confidently lead projects, architect solutions, and guide your team. You want to become the go-to expert, but you need a structured path to get there. If this sounds familiar, it's because you've moved beyond the beginner stage. You're ready to tackle the next set of challenges, and that is precisely where our course begins. It is built on a single yet prfound premise: the most effective way to master AI is to build with it. We teach you how to create practical applications and then connect them to the underlying research. This ensures you not only know how to build, but why your solutions work, allowing you to adapt to any new tool or model in the future. More importantly, building with AI energizes you to keep learning, develops your taste, and enables you to seize opportunities. What You Will Be Able to DoThis course is about acquiring practical capabilities. By the end of this course, you will be able to: 1. Build and Deploy Functional AI Prototypes You will move from ad-hoc prompting to engineering reliable systems. You will learn to write code that integrates LLMs with other tools and data sources to solve real-world problems. Specifically:- Build a Q&amp;A bot over your own documents (e.g., Confluence, internal wikis) using AI native methods beyond RAG.- Create automated workflows, such as generating a weekly summary report from Jira tickets or processing inbound emails.- Connect AI to external tools and APIs to perform actions, moving beyond simple text generation.- Evaluate, debug and improve the output of LLMs in a systematic way. 2. Develop a Durable Framework for Learning New Concepts You will learn how to distinguish between temporary trends and fundamental principles. This will enable you to learn effectively, cut through the noise, and focus on what truly matters. Specifically:- Understand the core mechanics of LLMs, such as context windows and attention, and how they impact performance.- Confidently assess new AI models, papers, and tools to determine their actual value for your work.- Develop a first-principles approach to prompt engineering, moving beyond simple templates.Identify the inherent limitations of current AI (e.g., hallucination, reasoning failures) and design systems to mitigate them. 3. Become the Go-To AI Strategist in Your Role You will gain the confidence and clarity to lead. This course provides the structure to not only enhance your own work but also to guide your team and organization. Specifically:- Identify and scope high-value AI opportunities within your own business workflow.- Lead an AI project from an idea to a working prototype.- Clearly articulate the capabilities, costs, and limitations of a proposed GenAI solution to stakeholders.- Establish best practices for integrating AI into your team's existing processes. How You Will Learn: A System for MasteryOur course is a comprehensive system designed for deep, practical learning. It combines live instruction, hands-on application, and an extensive knowledge base to ensure you can build with confidence. 1. Live Sessions: The Core Framework Your learning is anchored by four hours of live sessions. These sessions are not about a collection of tricks; they are designed to give you a durable mental framework. We distill the most critical information on how AI works, teach you how to learn effectively in this rapidly changing field, and provide concrete principles to guide you from your first line of code to a functional application. The goal is to equip you to push through challenges and build with sound judgment. 2. Projects &amp; Office Hours: Real-World Application Knowledge is solidified through hands-on projects and direct support. You will work on building applications relevant to your daily work, pushing past self-imposed limitations to see what is truly possible. In our office hours, we provide personalized guidance to unblock you and demonstrate advanced problem-solving in real-time. We use cutting-edge tools like Cursor and Claude Code to build solutions live, showing you how to leverage the most powerful development workflows available today. 3. Reference Materials: A Library for Builders Your learning is supported by an extensive library of original materials. Developed with over 300 hours of effort and spanning more than 200 pages, this resource is your detailed guide for independent building. It is continuously updated to stay current. When you encounter a specific problem weeks or months after the course, this library is designed to give you the concrete answers and guidance you need to solve it. Join a Professional Network of 5,000+ AI BuildersYour enrollment includes lifetime access to our private network. This is a community for sharing technical solutions, discussing new research, and advancing your career alongside other serious practitioners. The community has a dedicated Q&amp;A section and we will answer your questions there even after the cohort. Ready to Build?We recommend the immersive experience of our cohort-based course. A self-paced version is also available if your schedule requires flexibility at https://www.superlinear.academy/c/ai/. All Maven students receive complimentary access to the self-paced version, and lifetime update of new course materials. Who This Course Is Not ForWe are committed to transformative outcomes, which means being transparent about who will get the most value from this demanding program. This course may not be the right fit if: 1. You are completely new to programming. This is not a 'learn to code' course. While you don’t need to be an expert developer, you should be comfortable with basic programming concepts and at least know how to install Python. Being completely new to programming also suggest that you job doesn't require automation, and it may not benefit much from AI. 2. You are looking for a passive, theoretical overview of AI. This is an intense, hands-on program that requires active building. Our methodology is centered on learning by doing. If your primary goal is to listen to lectures without writing code, you will not get the intended value. 3. You want to train a foundational model from scratch. This course teaches you how to build valuable applications with LLMs, not how to build the models themselves. When the web browser emerged, the great opportunity was to build websites, not competing browsers. We believe the same is true for AI today, and our focus is entirely on application. 4. You are looking for a list of "100 best prompts" or quick hacks. We focus on teaching the durable, first-principles understanding needed to build real applications. We do not teach temporary tricks even when they may be desired at times. 5. You cannot identify any problems you want to solve. The course teaches you how to build solutions. If you have no professional or personal context where you can apply these powerful new skills, the learning will remain abstract and you won't benefit from the core, practical value of the program.

The future is here, but unevenly distributed

Course syllabus

Walkthrough building prototypes together. Learn their implications through LLM research and our technical insights.

Live Sessions

Content similar to the live sessions without the need for interactions. Fit your busy schedule and learn on your own pace.

Offline/Async Courses


Build your own GenAI solution for your particular use case. Apply the tools and mindsets learned in class

Weekly projects

Get feedback and coaching on your class project. Learn what other students have built.

Office hours

Course schedule

You are using AI, but feel like you can be much better at it. You want to apply AI to your daily work and actually boost productivity.

You want to understand what AI is, how to learn it well, and where it falls short—so you don’t waste time on things that won’t matter.

You want to become the go-to-expert in AI and capture this opportunity of a lifetime.

Who is this course for

What you’ll get out of this course

Go beyond basic tools. You'll learn to code and deploy functional prototypes land automated workflows using APIs, latest tools, and advanced frameworks.

Build Real-World AI Solutions, Not Just Prompts

Stop chasing fleeting trends. We teach you the core principles of LLMs so you can confidently evaluate new models and future-proof your skills.

A Lasting Framework to Navigate AI's Future

Learn to identify high-value opportunities, lead AI projects from idea to prototype, and clearly articulate strategy to your stakeholders.

Become the Go-To AI Expert on Your Team

The AI tool landscape is noisy. We save you hundreds of hours by rigorously testing the latest tools, showing you which ones work best for specific tasks in our live office hours and community Q&amp;A during and after the class.

Leverage the Best AI Tools, Vetted for You

Receive our 200+ page, continuously updated knowledge base. This is your go-to reference for solving building challenges long after the course ends. Join a community of 5,000+ like minded AI trailblazers.

A Lifetime Library and Community of Builder Knowledge

Stop chasing tricks. Master the durable skills and vetted tools to build real-world AI solutions.

Yuzheng Sun, PhD

Statsig.com Data Scientist | Ex Tencent Director | Ex Meta/Amazon/BCG | Tech channel with 200k+ subscribers and 5k+ paid members

Yan Wang, PhD

Applied Scientist @ Samsara | Olympic Torchbearer | Ex Pinterest/Microsoft | Ex Tech blogger with 100k+ subscribers

Cohort 9

Cohort 10

In this course, you'll get hands-on with AI tools and techniques that marketers can apply immediately to improve productivity, streamline campaigns, and create powerful data insights. Every session is designed to help you accomplish real tasks that translate into results.

Turn "AI" from a buzzword into your competitive advantage.

Live Classes Tuesdays & Thursdays

2 Live Office Hours

Jan 13th-24th

SEO and Digital Marketing Professionals who want to stand out by increasing their productivity and effectiveness with AI.

Content Creators and Social Media Marketers looking for ways to scale and personalize content without sacrificing quality.

Students looking to get a jump start in Marketing Automation.

Outcomes you'll achieve:

Use competitive SERP data and AI tools to efficiently create high-quality briefs and impactful copy, including both written content and visuals, to effectively scale your content efforts.

Elevate Your Content Creation with AI

Leverage AI for advanced keyword research, trending topics, trending forum/social questions, and sentiment analysis to deliver more targeted and impactful content.

Build and Implement AI-Driven SEO Strategies

Build AI-powered workflows to automate tasks like eblast copy and social posts, —while keeping a human-in-the-loop to keep your content unique and engaging.

Automate Repetitive Marketing Tasks to Save Time

Teach your team core AI concepts, practical marketing applications, and how to integrate ethical AI into strategies for meaningful impact.

Explain the Foundations of AI in Marketing

Develop actionable AI skills to elevate your Marketing or SEO career, streamline your processes, and gain a competitive edge.

Britney Muller

Cohort 3

Cohort 4

Every day, more of your audience gets instant answers from AI without ever clicking a link. Currently, over 58% of searches result in “zero clicks,” as users find what they need right on the results page. The rise of large language models like ChatGPT, Google’s Gemini, and Claude, along with voice assistants like Alexa and Siri, is transforming traditional search into a world of direct answers. This is organic search’s next chapter – an era where answer engines dominate. WHAT TO EXPECT:This is an interactive course with Q&amp;A, examples, and exercises that you can apply to your Organic Search Strategies to win in the AI search space. It includes 2 hours of live instruction taught personally by Mostafa on Zoom. We will focus on both the "why" and tactical pieces around the "how." In these 2 days, you will gain insights on how the space is evolving, how leading brands are winning, and the framework &amp; methodology for your brand to win. The course also includes:• Assessing and mitigating the impact of AI search on your content and brand• Our proprietary assessment sheets to measure the impact across your digital assets• Our proven strategy framework that works across leading LLMs today• Real-life brand examples• Hands-on exercises• Detailed guides on answer engine optimization for self-study• Homework to put concepts into practice• All Zoom workshops are live, taught by Mostafa We give you a new playbook as this course delves into cutting-edge research of AI Search, search marketing, and equips you with hands-on practice to thrive in the AI search era. You will discover how to adapt your content strategy for AI answer engines so you continue to attract customers organically, even as algorithms and user behaviors shift. You will learn alongside fellow marketers who are also trying to solve a similar marketing problem, and also get live feedback from Mostafa during the sessions. WHO WILL BENEFIT MOST FROM THIS COURSE:This course is designed for marketers, founders, and growth strategists who recognize that AI is reshaping search and want to stay ahead of the curve. If you’re eager to understand how AI-driven answer engines work and how to ensure your brand remains visible in this new landscape, this course is for you.Folks who will get the most from this course tend to be the following: • You are on the organic growth team and need to adapt your SEO and content strategy for AI-driven search engines like ChatGPT, Perplexity, and Google’s AI-generated answers.• You believe in first-mover advantage and want to develop strategies before the competition fully grasps the implications of AI in search.• You’re on a lean team that needs to move fast—you don’t have the luxury of waiting for “best practices” to emerge, so you want a proven playbook to execute now.• You are a practitioner who likes hands-on learning—you want more than just theory; you’re ready to apply real-world insights, conduct research, and work through live AI Search audits of top brands.This course will bring together a forward-thinking group of marketers, growth leaders, and founders who are serious about evolving their approach to Organic Search. WHO THIS IS NOT FOR:• This is not for you if you are looking for generic, traditional SEO tactics like keyword stuffing and backlink farming. This course will challenge your thinking—we focus on next-generation strategies for AI-driven search.• This is not for you if you want 1:1 coaching. While you will have the opportunity to engage in live Q&amp;A and discussions, this is a cohort-based course, not a private consulting session.• This is not for you if you believe SEO won’t change. If you think existing SEO will remain the same despite AI advancements.• This is not for you if you expect instant results without effort. Mastering Answer Engine Optimization requires understanding new systems, testing strategies, and iterating—you will leave with a proven framework, but must continue refining it over time.• This is not for you if you prefer a slow, passive learning experience. This course is fast-paced, immersive, and action-driven—you’ll be actively working on your own brand’s search presence and analyzing real AI Search audits throughout the course. This is a unique opportunity for a brand to have a first mover advantage in the newly created digital shelf of AI search and LLMs.

Search as we know it has changed forever. It's time for a new playbook. 

This session will be conducted live and will include some time for Q&amp;A. You can also submit your questions to us, and we will address them asynchronously.

October 8, 2025

October 9, 2025

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from conventional search to AI sea

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

Understand how answer engines (from Google’s generative AI results to ChatGPT, Perplexity, and other LLM-powered tools) work, and what key factors influence which answers they choose. You will learn the insider mechanics of these systems so you can make them work in your favor.

Master the new AI search landscape:

Learn how to enhance your current SEO and content strategy to ensure AI platforms feature your brand's content. You’ll apply a proven optimization framework to your existing content, ensuring you maintain or boost your organic brand visibility.

Optimize your content for answer engines

Learn how to effectively track your performance in AI-driven search by identifying the key metrics that matter most for your brand. We will also explore a comprehensive guide to enhancing brand visibility in AI-generated answers.

Measure and iterate for continuous growth

Explore AEO audits from leading brands to see how they are adapting to AI-powered search. Work through hands-on case studies and build your audit, so you walk away with an actionable, implementation-ready plan tailored to your business.

Hands-on experience with real audits and research

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Mostafa ElBermawy

Founder @ NoGood // Goodie AI

April 2025

Oct 2025

Your Personal AI ArsenalStop working harder when you could be working smarter. You'll build your own army of AI agents and configure battle-tested AI tools specifically for your role—from automating email responses in seconds to generating presentation slides that usually take hours. Plus, you'll learn to create custom AI agents that handle your unique workflows 24/7. No theory, just hands-on setup with tools that top performers are already using to leave the office earlier while delivering breakthrough results. Real Peer Case Studies That'll Blow Your MindLearn from marketing directors who've automated their entire content pipeline with AI agents, finance managers who've cut report generation from days to minutes, and sales leaders who've 10x'd their proposal output using custom AI workflows. You'll get the exact instructions, agent configurations, and tool combinations they used—not generic examples, but proven systems from professionals who were exactly where you are now. Your First 10X Win Guaranteed By Day 5, you'll achieve a measurable 10x improvement in at least one daily task. Whether it's cutting meeting prep from 30 minutes to 3, generating client presentations in 15 minutes instead of 3 hours, or having an AI agent handle routine customer inquiries while you focus on strategy—you'll have concrete proof that AI works for YOUR specific role and challenges. Advanced AI Agent AcademyGo beyond basic tools to design intelligent AI agents and multi-AI workflows that solve complex problems autonomously. You'll learn how to create agents that think, decide, and execute tasks independently, chain together different AI systems, handle edge cases, and build robust processes that scale across your entire team—the kind of next-level thinking that gets you recognized as THE AI leader in your organization. ROI Documentation That Gets You PromotedGet the templates and metrics to prove your AI investments are paying massive dividends. You'll track time savings, quality improvements, and business impact in ways that make your manager eager to fund more AI initiatives and position you as the go-to expert for digital transformation (raise and promotion opportunities! Lifetime Learning Network of AI Power UsersJoin an exclusive community of AI-powered professionals who share cutting-edge tools, troubleshoot challenges, and collaborate on advanced agent implementations. As AI evolves at lightning speed, you'll stay ahead of the curve with insider access to emerging tools, techniques, and agent frameworks that aren't even public yet. 90-Day AI Domination StrategyLeave with a personalized roadmap for expanding your AI wins across your entire organization. You'll know exactly which tools and agents to introduce to your team, how to overcome the inevitable resistance, and how to position yourself as the AI transformation leader your company desperately needs. The bottom line:&nbsp;While everyone else is still figuring out if AI is a fad, you'll be the person who automated your way to the top. This isn't just professional development—it's your unfair advantage in a world where AI fluency separates the leaders from the left behind. Ready to become the AI expert everyone comes to for answers?&nbsp;Your future self will thank you.&nbsp;

What You'll Actually Walk Away With:

Frustrated by routine work that prevents you from focusing on strategic initiatives

Fridays

<ul><li>Pick one repetitive task from their actual work/business</li><li>Build an AI workflow to automate it (using tools like Zapier + ChatGPT, or custom solutions)</li><li>Measure time saved and ROI - aim for 5+ hours/week saved</li></ul>

The Strategic LeadersManagers, Directors, VPs, C-Suite Executives, Department Heads, and Team Leaders

The High-Performing Individual ContributorsTitle: Senior Analysts, Consultants, Project Managers, Specialists

The Business Owners &amp; EntrepreneursTitle: CEOs, Founders, Business Owners, Entrepreneurs

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Master AI tools for thinking, creating, analyzing, and communicating to achieve 10x productivity gains in your daily professional tasks.

Learn how to leverage the AI tools to get consistent, high-quality outputs.

Create personalized AI workflows that automate 70% of routine tasks, freeing time for strategic high-value work.

Build sustainable AI integration strategies that compound productivity gains and deliver measurable ROI for your role

Lead AI adoption initiatives confidently while navigating ethics and maintaining critical human judgment in decisions

Join professionals from Fortune 500 companies to startups who've 10x'd their productivity. Bonus 1:1 session to solve your challenges.

Harvard University

Deloitte

BearingPoint

UST Global

Sanjay Saxena

Bank of America

Blue Shield of CA

Charles Schwab

Stanford University

Niharika Srivastav

Transform from AI-curious to AI-powered in 6 weeks. Get the frameworks, tools, and implementation strategies that drive measurable business impact.

Lightning Lessons

Build An AI Search Optimization Roadmap