Climate Conscious Leaders

What's Product-Market-Earth Fit?

Intuit

Care

Sunbasket

Snapdocs

Raytheon Technologies

Renee Davis

Founding Partner, Climate Conscious Leaders

Anu Sanghvi

Go beyond traditional Product-Market-Fit to ship great products while minimizing environmental impact

Say Hello to Product-Market-Earth Fit

Unpack 5 levers to reduce your product's carbon footprint, from energy efficiency to low-emission user actions

5 Elements of the E-A-R-T-H framework

Discover how to nudge users towards eco-friendly choices using behavioral design tactics

Design for Sustainability Using Behavioral Science

Top rated by tech founders &amp; product managers from U.S., U.K., Israel and India. ﻿Rated Top 50 Maven Course!-------------- Many early stage companies hustle to find product market fit hoping to get lucky.&nbsp;They launch the tech, get a bunch of early customers - and hope that they find the market.&nbsp;Hustle without a plan, hope without a strategy, doesn’t work.&nbsp; This bootcamp offers an alternative. Master the PMF Five Factors Framework, a market driven structured approach to: 1. Figure out the right customer to target2. Position your product offering, not just tech3. Establish your category point of view4. Lay out your go-to-market pathways5. Assess the key talent you need&nbsp; Tie it all together with a plan ready to test in the market.&nbsp; This cohort-based course includes live teaching, videos &amp; worksheets, peer feedback and solo projects to level up your entire PMF plan.

Gain insights to sharpen your product market fit - and execute smarter

Learn the PMF five factor framework (customer, product, category, GTM and talent).<ol><li>Learn why a structured approach to PMF matters</li><li>Practice the sharp questions to get familiar with PMF Five Factors Framework&nbsp;</li><li>Create your Baseline PMF Scorecard, using the framework&nbsp;&nbsp;&nbsp;</li></ol> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to score your baseline PMF

Setting Baseline: Find how good is your PMF today

<ul><li>Establish where your product fits in the software (tech) stack</li><li>Map your customer subtypes for buyers and users</li><li>Identify relevant value frameworks for each customer subtype</li><li>Build value drivers for each customer subtype</li></ul>Summarize your Hungry Customer archetype&nbsp; PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your CUSTOMER Factor

CALIBRATE: Who is your Hungry Customer?

Define your Magical Product<ol><li>Discover your Brand Insight</li><li>Define your Brand Promise</li><li>Differentiate your Offering</li></ol>Summarize your Magical Product PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your PRODUCT Factor

CALIBRATE: What is your Magical Product?

Set and play a New Game in Category<ul><li>Create your contrarian POV</li><li>Define your change criteria</li><li>Paint an inevitable future</li><li>Identify an early adopter segment</li></ul>Summarize your New Game in Category PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your CATEGORY Factor

CALIBRATE: Where is your New Game in Category?

Determine your GTM pathways<ul><li>Find your customer orientation (intensity)</li><li>Set you GTM strategy </li><li>Choose primary pathway (PLG, ALG, etc.)</li><li>Choose your channel pathways, as necessary</li></ul>Summarize your Repeatable GTM<ul><li>Short list top GTM pathways, sequencing and metrics</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your GTM factor

CALIBRATE: How to find Repeatable GTM?

Ready your team &amp; talent for PMF<ul><li>Ensure Founder to Category fit</li><li>Ensure CTO to Product fit</li><li>Ensure GTM Lead to Pathway fit</li><li>Prepare for key customer relationships</li></ul>Summarize your Ready Talent PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your TALENT Factor

CALIBRATE: With whom to build Ready Talent?   

<ul><li>Assemble your story building blocks from calibration</li><li>Create your brand value story (positioning)</li><li>Build your value story test plan</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to create your VALUE story

HOW TO: Create & test your value story

Learn a risk mitigation framework and apply to:<ul><li>Identify key uncertainties (known &amp; unknown) for each factor</li><li>Define the information &amp; insights needed to lower risks for each factor</li><li>Build PMF sprint plan to execute in-market</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to build your PMF Risk Mitigation Plan

HOW TO: Build & test your PMF risk mitigation plan

<ul><li>Assess your final cut PMF calibration</li><li>Compare to your baseline calibration</li><li>Get ready for in-market sprint</li></ul> PRE-WORK: Videos &amp; ReadingsSOLO WORKSHEET: to calibrate your next PMF sprint

Final Cut: Testable PMF Calibration

Course syllabus

ONE live sessions per week with instructor and peers

Tuesdays

Before Each Live Session~ Study 1-hour of async material beforehand (videos + readings) to learn concepts During Each Live Session~ Engage in 1-hour live session<ul><li>Recap of async materials</li><li>Group Exercises</li><li>Solo Worksheets &amp; Projects</li><li>Case Studies</li><li>Q&amp;A</li></ul>~ Bonus materials (optional)

Eight Week Course

You are expected to learn the core concepts through videos and worksheets BEFORE you come to each session. We recap the material briefly in class but you spend most time on hands-on exercises (group &amp; solo), case studies and live Q&amp;A to make progress on your PMF.

Async pre-work (videos & readings) before each session

<ul><li>You will get WORKSHEETS for each module to improve your PMF plan - in private. </li><li>You are expected to share your insights &amp; get feedback from your peers in class.</li><li>While not mandatory, you are expected to share your updated PMF plan in the last session.</li></ul>

Bite-size Solo Projects

Course Schedule

You're an early or growth stage B2B Tech Founder who knows the hustle. You need to speed up your PMF plan for lean times.

You’re a Product Leader that has a product [MVP] in a competitive market - but not enough customer traction yet.

You’re a GTM Leader (Sales or Marketing) with early customers. Though you are not sure of the ideal profile or the best GTM to reach them.

This course is for you IF...

Build a clear PMF plan and execute with confidence

You will have a baseline understanding &amp; score of your current PMF - what's good, what's not. You will uncover key risks in your plan that you should address.

A clear assessment of your current PMF

You will create a sharper company story ready to test with customers, investors or partners - all built around your value hypothesis.

A new customer & company story

You will have a smarter PMF plan ready to test in market that reduces your key risks of failure

An actionable PMF plan - ready to execute

Speed up your market success by building a comprehensive PMF plan using the Five Factors Framework 

Anurag Wadehra

Growth Coach & Advisor

Cohort 5

Cohort 6

TL;DR: You'll learn the step-by-step process for creating behavioral journey maps to inform experience design. Based upon the behavioral analysis and opportunities identified you'll ideate leveraging the 15 core make it strategies and associated tactics. Finally, you'll construct a set of behavioral design hypotheses to inform prototyping and testing. We'll show you where these steps fall in the re-designed Design Sprint Process we refer to as the Make It Behavioral Design Sprint with a focus on these two specific stages: Map &amp; Understand:- Start at the end, map the behavior journey- Identify makeit barriers to progress- Identify and prioritize opportunity points Ideate &amp; Visualize:- Idea generation using makeit toolkit strategies and tactics- Idea refinement leveraging combo/trade-offs- Formulate behavioral design hypothesis Watch a quick 30-minute introduction to what you'll learn: https://maven.com/p/be8942/experience-design-using-behavioral-journey-mapping?utm_medium=ll_share_link&amp;utm_source=instructor The course is Case Study based and I've hand picked three specific case studies (e.g., healthcare, renewable energy, and financial services) to guide your learning journey. You'll learn about the key differences between traditional customer journey mapping and behavioral journey mapping (e.g., focus, design objectives, psychological elements, and outcome vs. process orientation). You'll get an overview of the Five Laws of Behavior: 1st Law: B=f(P*E) by Kurt Lewin; 2nd Law: B=S1+S2 by Kaniel Kahneman; 3rd Law: A-&gt;B-&gt;C by B.F. Skinner; 4th Law: B=MAP by B.J. Fogg; and 5th Law: B=f(I,E) by Deci and Ryan. You'll learn about the Five Core Components of a Behavioral Journey Map: (1) Behaviors&nbsp;- what does the user do represented as a behavioral journey map? starting at the end and mapping out all user behaviors and associated user tasks. (2) Prompts&nbsp;- what internal or external triggers prompt the behavior? All behavior is prompted whether internally or externally. (3) Consequences&nbsp;- what are the immediate and/or delayed consequences (positive or negative) of the behavior? (4) Barriers&nbsp;- what prevents people from taking action or making progress? are there motivational, ability, or prompt/attention-related behavioral barriers to progress? (5) Opportunity Points&nbsp;- what opportunities are there to help the user make better progress and/or improve the overall experience? You'll learn about how to identify and leverage different Design Intervention Strategies: (1) Antecedent Intervention&nbsp;- involves setting up new cues or prompts to trigger the behavior and/or refining them; (2) Behavioral Intervention&nbsp;- focusing on modifying the environment and/or the process surrounding the behavior in order to make the desired behavior easier or more likely to be performed; (3) Consequential Intervention&nbsp;- ways in which to impact or modify the outcomes (positive or negative) of a behavior in order to reinforce its occurrence; and (4) Overcoming Barriers to Progress&nbsp;- identifying specific Make It Strategies and Tactics to overcome barriers to progress. You'll learn about leveraging the 15 core makeit behavioral design strategies and associated tactics for helping people make user's make progress and achieve desired outcomes. A few examples of the makeit behavioral design Strategies you'll learn to apply: -&gt; Make it Easy: Decrease the real or perceived cost and the cognitive or physical effort required to encourage a behavior. -&gt; Make it Attractive: Frame choices, goals, and experiences as familiar, relevant, and immediately beneficial, appealing to the senses or in comparison to alternatives. -&gt; Make it Tangible: Encourage and reinforce behaviors, effort, progress, and success with tangible incentives and rewards. -&gt; Make it Empowering: Increase the sense of autonomy, control and choice over people’s course of action and encourage creative, strategic, and adaptive thinking. -&gt; Make it Yours: Build commitment and leverage or increase people’s sense of ownership and attachment to outcomes, products, and experiences. -&gt; Make it Meaningful: Leverage people’s beliefs, need for order and context, and connect the desired behaviour, goal, or experience to higher values that transcend the individual. and more! How to Design with Behavior in Mind. You'll learn about the makeit toolkit's Comb/Trade-off process to present, evaluate, and improve ideas via cross-team inspection as part of the ideation process. You'll learn how to formulate Behavioral Design Hypothesis(es) to guide and inform your prototyping and testing efforts with real customers. Throughout the process, I'll teach you how to leverage Generative AI (ChatGPT) as part of the makeit Behavioral Design Sprint approach. The practical methods you learn will help you in introducing a behavioral design process to your teams. It's going to be an amazing course! I cannot wait to share with you these practical and empowering methods and tools for behavioral design efforts!

GenAI-driven case study to learn behavioral science-informed experience design

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

We'll be meeting LIVE as a cohort walking through specific topics each session, building behavioral journey maps, ideating on behavioral design strategies + tactics, defining our behavioral design hypothesis, and working together in teams.

LIVE Cohort - Three Sessions across Two Weeks

Session 1: Introduction and Course Overview: Behavioral Design Sprint, makeit toolkit, and Case Studies Session 2:Behavioral Journey Mapping (start to finish) covering all five components Session 3: RICE Prioritization, Ideation with makeit Strategies + Tactics, Group Shareouts

Three LIVE Cohort Sessions working on Group Case Study

Additional Office Hours between sessions with provide further Q &amp; A opportunities, three of them, spread out throughout the course to raise up and discuss any topic related to the course.

Office Hours - Q & A

Leveraging the student portal on the Maven platform for posting announcements, reading materials, general discussion, and takeaways from the class.

Student Portal for Cohort Discussions, Sharing of additional Resources

Course schedule

Behavioral scientists seeking to better integrate applied behavioral science into the design process.

Scrum masters looking to better align teams on more focused customer outcomes via a behavioral challenge statement.

Product managers wanting to make sure the products and services they design are behavioral informed and more likely to succeed.

Researchers wanting to ensure that the insights they capture help contextual inform the specific user behaviors to be influenced.

Designers wanting to have better context around the users they are designing for and the specific behaviors that need to be influenced.

Collectively, aligning a team around a set of behavioral design hypothesis to influence customer decision making &amp; progress moving forward.

Who is this course for

What you’ll get out of this course

How we made the Design Sprint process more human-centered by integrating the makeit toolkit into it. Starting with a behavioral challenge statement.

Introduction to the Make it Toolkit for Behavioral Design

The Five Laws of Behavior B=f(P,E) Kurt Lewin, B=f(S1,S2) Daniel Kahneman, (A-&gt;B-&gt;C) B.F. Skinner, (B=MAP) BJ Fogg, and B=f(I,E) Deci &amp; Ryan to inform behavioral design.

Introduction to the Five Laws of Behavioral Science

The core differences between a behavioral journey map and a traditional journey map (focus, design objective, orientation) and the five core components to a behavioral journey map (prompts, behavior, consequences, barriers, and opportunity points).

Behavioral Journey Map vs. Traditional Journey Map

An interactive, case study based exercise to create a behavioral journey map from start to finish, Covering in detail the five core components: behavior, prompts, consequences, barriers, and opportunity points.

Interactive Behavioral Journey Mapping Case Study

As part of the case study based exercise learning how to leverage the fifteen (15) makeit behavioral design strategies and associated tactics to ideate on how to better influence customer progress and design a better experience.

Ideating leveraging the 15 makeit Behavioral Design Strategies

Formulating a behavioral design hypothesis to drive prototyping and validation with consumers or customers aligned with the original behavioral challenge statement.

Formulating a Behavioral Design Hypothesis

Master GenAI powered human-centered experience design using the Makeit toolkit for effective behavioral product & service design.

JOHN GUSIFF

Cohort 2

Cohort 3

The tech industry needs to reduce its carbon footprint, but how? What should we do and how can we convince others? If you care about these questions then this course is for you. Building green software is a solution to three problems: how to reduce global carbon emissions, how to get tech teams to embrace modern dev and ops best practices, and how to make them more motivated. Becoming sustainable is not about doing less. It's about doing everything better. Green systems are fundamentally aligned with modernization and increased efficiency. Battling climate change is a great motivator for your teams to embrace modern practices that were designed to reduce resource use and increase resilience, but also help you ship faster and find product market fit. The techniques of green software were pioneered at Google to help the company build high scale systems that used fewer resources, were cheaper to run, more resilient and easier to change and adapt. Those green techniques can also be used by every other enterprise. On this course, you will learn what they are and why they work. What is green software?The Green Software Foundation defines green software as software that minimizes its emissions through operational efficiency, code efficiency, and shifting work in time and place to when and where low carbon power is available. In practice, that means green software is designed to run on renewable power. To be future-ready, software must take advantage of the unpredictable characteristics of renewably-generated electricity (i.e. it is cheap and abundant at some times and in some places and scarce and expensive at others). That usually means software that can shift work in time to take advantage of sun and wind and is frugal when it's dark and the wind isn't blowing. Learn the fundamentals of building green software and the impact of the energy transition on tech in an in depth, 6 week online course (1 hour per week) based on Anne's O'Reilly book Building Green Software. The course provides a thorough grounding in the ideas behind building software to survive the energy transition.&nbsp; Ideal for anyone who will be leading or supporting others in making systems ready for the future e.g. sales engineers, team leaders, trainers, product owners, architects or CTOs - i.e. your green champions. WhyIn tech, there are major wins from embracing sustainable systems. The best practice techniques for utilizing renewable energy can deliver far, far cheaper power as well as bettter resilience, productivity, and security. You will learn how to align engineering, operational, and architectural decisions with reduced carbon emissions but also better resilience, performance, security, and development velocity, while lowering your hosting bills. Course ContentLive lessons on:How to assess the likely impact of the energy transition on your software systems and judge the opportunities and risks.How to know where to start with greening your systems.How to know what to do and when. Part 1 - operations.How to know what to do and when. Part 2 - demand shifting and shaping.How to know what to do and when. Part 3 - code and platforms.Learn about the Green Software Foundation (GSF) Green Software Maturity Matrix from its original author &amp; review and reflect.Plus: Q&amp;A sessions. WithThe GSF Green Software Maturity Matrix Self Assessment Framework to help you assess where you are and your next steps (Anne is the GSF Maturity Matrix project lead). Case studies from companies at multiple levels of the maturity matrix.

Future-Ready, Green Software

1 hour, afternoons (lunchtimes US East) for 6 weeks

One hour of live training per week for 6 weeks

Each week there will be an optional research and thinking project for discussion at the next Q&amp;A session

Projects

Senior Architects who need to get up to speed on the principles of green sustainable systems including futureproofing advantages.

Experienced Software Engineers who are worried about the risks of the energy transition to their systems &amp; want to take mitigation steps.

SREs, Operations and DevOps engineers who want to understand the implications for hosting &amp; platform choices of the energy transition

You will understand the key factors that matter to the sustainability of a system and whether it's likely to survive and thrive or crash and burn in the energy transition.

Understand the key factors in sustainability

You'll know where to focus your attention first and why. Running before you can walk is likely to end up giving you a bloody nose.

Understand the pros and cons of operational efficiency vs code efficiency

You will learn where, when, and how to use it and what to do when that demand just won't be shifted.

Understand demand shifting and demand shaping

The next steps for your systems depend on where they are now and your appetite for leading the pack vs sticking to tried and tested, commodity solutions. By the end of the course, you will understand what tools are out there that you can leverage to deliver on your specific goals

Understand where your organization sits with respect to green software maturity

Learn how the tech industry can reduce carbon emissions and help tackle climate change. If you want to make a difference, join in.

Anne Currie

September

Jan25

This course will enable you to understand the environmental impact of AI applications, how to monitor and optimize your AI workloads to minimize their energy consumption, increase performance and decrease cost.

Optimize your AI applications for sustainability


Tuesday Live sessions


Thursday office hours


Homework assignments will include quiz, presentations and other research topics.

Weekly projects

If you are in the midst of a career transition in the climate tech field, you will gain some valuable background on top of mind topics.

CTOs, CIOs and Technology Leaders who shape an organization's technology strategy and investments.

IT consultants will gain the expertise to advise clients on sustainable AI/ML strategies and implementation.

DevOps professionals and Cloud Engineers can use the knowledge from this class to incorporate sustainable practices into their workflows.

Product Managers can differentiate their offerings in the AI space by incorporating sustainable practices from the ground up.

What you will get out of this course:


AI has a large impact on datacenter usage, server energy consumption, GPUs and data storage. How do you measure it and what are the consequences.

Learn about the environmental impact of AI


From LLM optimization techniques, to parameter tuning, we'll explore best practices to architect and design a sustainable AI application.

Architect and Design a sustainable AI application


Adopting sustainable practices also has a direct impact on lowering the costs of AI cloud usage. It can be a powerful lever to justify to your management the ROI of AI applications development and adoption.

Demonstrate to your management the ROI of AI applications


What are the most promising trends to limit the environmental impact of AI LLM and make its growth more sustainable.

Industry trends in the field of sustainable AI


Discover real life examples and understand how leaders in the space have implemented these practices.

End to end case study


Learn how you can reduce the Carbon Footprint of your AI applications in the Cloud and Optimize Performance and Cost.


Lightning Lessons

What's Product-Market-Earth Fit?