Free Lesson
How AI is Changing Subscription App Monetization
30 min
Oct 16, 2026 11:30 AM
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What you'll learn
The Subscription Value Loop framework
We discuss how top consumer subscription apps drive growth through Value Creation, Value Delivery, and Value Capture.
Tools for measuring and improving your company's performance
We introduce a benchmarking tool for identifying your biggest growth opportunities that will be shared with attendees.
Proven monetization strategies and tactics for the AI era
We highlight how monetization strategies are evolving to support AI costs, including pricing, packaging, and paywalls.
Techniques for Optimizing Pricing & Packaging
We discuss how to use Van Westendorp, Gabor-Granger, MaxDiff, and Conjoint analyses to optimize pricing and packaging.
Why this topic matters
If you're not adapting monetization for the AI era, you're in trouble. The marginal cost of serving a subscriber used to be ~$0 for most subscription apps, but that's not the case for AI-powered products. In this session, we'll discuss how top AI apps like ChatGPT, Claude, Gamma, Tolan, and Ladder are evolving their monetization strategies to cover the underlying costs of AI-powered features while accelerating their subscriber and revenue growth.
