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UX Craftsmanship for Product Managers

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Ian McAllister

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What you'll learn

Level up the quality, fit, and finish of your product's UX

How to define UX requirements, provide feedback, prepare for effective exec reviews, and ship high quality products

How to best work with your design and PMM partners

Best practices to set your UX partners up for success and hold each other accountable

Create strong first impressions for your products

Leverage the "working backwards" and "moment of relevance" approaches to design your product

Why this topic matters

As a product manager, your job is to create effective user experiences and drive awareness and discovery of your products. You likely lean on designers and product marketers and defer to their judgment... maybe too much. In this session, you'll learn practical tools and frameworks to raise the bar on the user experiences you create.

You'll learn from

Ian McAllister

Senior Director of Product at Uber

Ian McAllister has been crafting online user experiences and programs for over 25 years across ecommerce, travel, devices, and transportation products at Amazon, Airbnb, and most recently Uber where he is Senior Director of Product for Vehicles. His true love is product management, but he's also directly led product marketing, design, editorial, data science, and engineering teams.

Previously at


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