Selicia Richards-Turney is a brand strategist and partner at Chill Create, with over 20 years in marketing and 8 years of focused brand strategy experience at some of the most recognised and innovative organisations in the world.

She began her career in broadcast media at the BBC, Disney and Warner Bros Discovery before moving into digital media at VICE, where she led campaigns across global markets. In 2019 she joined Uber — a masterclass in what happens when a product-first organisation has to buy back brand love — before moving to European travel scale-up GetYourGuide, where she refined her strategic approach for global and cross-cultural audiences.

Selicia now consults independently, working with organisations including dentsu, Netflix, Oxfam, the V&A and Grey Finance. Her work sits at the intersection of cultural intelligence, brand strategy and business growth — helping founders, marketers and leadership teams build brands that are relevant, resilient and built to last.

Her Brand Academy Masterclass, Street Wise Logic, gives practitioners the framework and the tools to do this work themselves.