abhishek mishra

Mastering GTM & Growth in the AI Era

Waydev

Y Combinator

Fortanix

Abhishek Mishra

Head of Growth at a Gen AI devtool, ex-Head of Marketing at a YC startup

Proven methodology to help you validate your idea, backed by data.

Validate your startup idea.

Identify the best channels, ICP and messaging that will help you get your first 10-50 paying customers.

Create a GTM plan for your product.

Find a repeatable and predicatble framework to get to Product-Market-Fit faster.

Grow towards PMF

Your days are jam-packed with meetings and urgent slacks. You're always busy, but never accomplished—feels like treading water. Deep work feels like a distant dream: Instead of proactively driving strategy, you're stuck putting out fires left and right. You're also facing the AI dilemma: You're drowning in tasks that "AI could never help with," but worried about being left behind by peers who are using AI better. (You've tried ChatGPT and found it disappointing for senior PM work.) It's going to get tougher. Boom times are over, and tech orgs are flattening. More experienced people are competing for scarcer product roles. Rapid advances in AI are accelerating expectations of what one product manager can handle. As a result, companies are increasingly expecting product managers to own a broader swath of the product, lead multiple teams, and set strategy—while staying hands-on. Every PM in this situation will inevitably hit a wall. What worked in the past won't work anymore. (This is where many senior PMs burn out.) Now imagine if you could:✅ Spend a good chunk of every day in deep focused work (guilt-free!)&nbsp;&nbsp; ✅ Lead multiple teams with successful outcomes&nbsp;&nbsp; ✅ Cultivate self-reliant teams that operate smoothly, even when you're not in the room&nbsp;&nbsp; ✅ Feel confident in your ability to maintain clarity through waves of overwhelm ✅ Converse regularly with an AI copilot that understands your unique team &amp; company context (and gets smarter over time)&nbsp;&nbsp; ✅ Be known as the irreplaceable PM who's leadership's go-to expert on working smarter, always finding new ways to use AI, and teaching the rest of the org ❝ I believe the future of product management looks like Tal Raviv. ❞ - Lenny Rachitsky (author of Lenny's Newsletter) What enrolled PMs say:❝ After completing three Reforge cohorts and several other PM courses, I can confidently say that your course has had the most direct and immediate impact on my growth as a Product Manager. ❞ ❝ Honestly Tal, I was happy today at work, which hasn't happened for 6 months or so, thanks to the content from day 1. ❞ ❝ I cannot believe my work experience as a foundational PM, managing two teams, changed so drastically in such a short period of time. Anxiety levels are now manageable! ❞ ❝ This week I got to take my daughter to gymnastics and a dinner out as a family, then to the dentist with both kids the next day. And was around when my daughter lost her first tooth... that sounds minimal but is a huge deal and a shift from not having enough time to 'strategize' just a few weeks ago. ❞ This is not another "watch and forget" course:Unlike courses where you're expected to implement learnings on your own time (when exactly?) we build your systems together IN the live sessions (zero homework outside of class). ⮑ I personally guide you and create time for implementation ⮑ I answer every question live in open Q&amp;A ⮑ I sit with you for hours of unstructured office hours &amp; work blocks ⮑ You get my personal Whatsapp - long voice messages welcome ⮑ You leave each session with working tools and habits already in place. ❝ Thank you, Tal. 100% worth the time from my workday. I loved the time we spent on the call to actually put these lessons into play. That was really valuable so I could actually start to see the impact. ❞ ❝ Really appreciated the time carved out for the hands-on experience i.e. building your copilot. It's not a “sit down and listen" class. ❞ Unusually direct access to me (and only me):I completely seal off my schedule for every cohort, so I can be surprisingly available to every student.&nbsp; 📱 Real-time 1:1 support: my WhatsApp &amp; personal gmail for individual async coaching and direct unblocking/troubleshooting (long voice messages welcome)&nbsp; 👁️ Personal critique of every submission: The course features 23 opportunities to send me screenshots of your implementation of what we learn. I personally review and give feedback on every submission. ✋ Unstructured AMA office hours: hours of dedicated time to talk through your individual challenges, live. ❝ This household is on a first name basis with Tal. Let's just put it that way. ❞ ❝ The course stands out for its practical content and Tal's exceptional involvement as an instructor - one of the most hands-on I've encountered. ❞ ❝ Tal does such an amazing job on answering questions in the chat, people just ask him to break the quiet working time and answer questions out loud. He is that good. ❞ Total value vs. your investment:💎 13 interactive live sessions ($1,400&nbsp;value) 💎 1:1 lifetime whatsapp access ($3,500 value) 💎 50+ tactical lessons, screenshots, templates, scripts ($550&nbsp;value) 💎 23 personal implementation reviews ($1,100&nbsp;value) 💎 100+ prompts playbook with lifetime live updates ($450 value) 💎 Slack community lifetime access ($250&nbsp;value) 💎 Re-enroll in any future cohort for free ❝ You build something real that you'll use every day (I still do months later) ❞ ❝ Well well well worth the investment. I feel like I got more than was promised. You're so relatable, the content always felt very approachable and applicable. Thank you for creating and sharing openly all the wins AND all the fails. ❞ Beyond the 3-week cohort: 🌎 Lifetime access to the "PM AI Copilot Labs" Slack community • Join a high-barrier Slack community with the vibe of a small energetic laboratory full of product people tinkering with AI.• We mainly communicate by sharing screenshots, screenshares, and prompts.&nbsp; 🌍 Lifetime access to live-updated resources• Alumni can re-join any future cohort for free&nbsp;• PM AI prompts playbook - I personally update new prompts as AI capabilities evolve 🌏 Lifetime access to my personal Whatsapp• I'm here for you to ensure the course value sustains and unblock you as you encounter new challenges• I'm here to help you adapt to future roles, organizations, and AI advances. ❝ Thank you! I had a performance review recently and received 'bar raiser' (highest) level. Of course there are tons of factors, but a part of the success was from your course. ❞ ❝ Finished your course in December, so some healthy time between that and now: Just wanted to say thanks - hit a wall of overwhelm, revisited the relevant materials on the course - sky is starting to turn clear again. ❞ ❝ Tal, I genuinely believe that this course was the best purchase I've made toward my professional career.❞ My personal mission is to make PMing funThis is a course about product manager productivity, well-being, and bringing joy back to the PM role. Here's how we'll implement transformation together: 📆 Week 1: PM productivity foundations, fortified emotional inner game, applied mindfulness 📆 Week 2: Self-reliant product teams, ship sooner, and communicating overhead to leadership 📆 Week 3: AI agents, AI prototyping, AI co-pilot, AI mindsets (laser focused on PM) This course is designed for PMs who want sustainable transformation, not just quick tool adoption. I strongly believe that productivity foundations are not just a pre-requisite, but rather a force multiplier of leveraging AI at work as PMs. Why this course will help you win: 🏅 Lead multiple teams successfully: Manage teams across domains without feeling spread thin.&nbsp;&nbsp; 🏅 Become more strategic while staying hands-on: Carve out ample breathing room for creative deep work and reflection.&nbsp;&nbsp; 🏅 Prevent burnout: Feel a clear sense of progress, handle strong emotions of overwhelm, and make room for self-care.&nbsp;&nbsp; 🏅 AI-proof your career: Earn a reputation as the best PM at delegating, supervising, &amp; tinkering with AI—across the largest amount of product tasks.&nbsp;&nbsp; 🏅 Stand out in a competitive market: build a track record of broad capacity &amp; getting shit done.&nbsp;&nbsp; 🏅 Accelerate career advancement: Position yourself for promotions and leadership roles by demonstrating strategic influence while remaining hands-on. Join PMs enrolled from every industry: Tech giants:&nbsp;Apple | Google | Microsoft | Amazon | Meta Finance &amp; Payments:&nbsp;Visa | Stripe | Coinbase | PayPal | JP Morgan Chase Retail:&nbsp;Walmart | LEGO | Sephora | McDonald's | Whirlpool Developer tools:&nbsp;GitHub | Atlassian | AWS | DigitalOcean | Mozilla Enterprise &amp; SaaS:&nbsp;Adobe | LinkedIn | HubSpot | Workday | Dell Consumer &amp; Entertainment:&nbsp;TikTok | Spotify | Reddit | Grammarly | Tinder | Strava Mobility &amp; Industrial:&nbsp;General Motors | Honda | Lyft | Turo | Siemens | Shell Consulting &amp; international brands:&nbsp;McKinsey | EY | Rakuten | Lenovo | Jabra | Xero

Does this sound familiar?

Course syllabus

All sessions will be recorded — recordings will be available in your Maven account within an hour

Six Live Sessions on Mondays & Wednesdays

Two AMAs on Sundays (Optional)

This course is optimized for very busy schedules of senior product managers. Each project is quick, concrete, and immediately accelerates your productivity.

Bite-sized weekly projects

Course schedule

Senior PMs who want to expand their scope and lead multiple large, strategic initiatives while remaining hands-on.

Product managers who feel overwhelmed and treading water and want to be in the driver's seat of their time and well-being.

Product leaders who want to coach their reports for outsized impact, and set up their product teams to ship faster.

Who is this course for

I strongly believe that PM productivity foundations are a massive multiplier for using AI at work. We'll cover:

🏗️ Build a system to manage multiple large initiatives across multiple teams.📝 Design your personal to-do queue to reduce anxiety and feel progress.☑️ Make time for self-care without feeling guilty.

Craft Your Custom Tools

📜 Learn product scrapbooking to cut time required for large, strategic tasks.⚔️ Pre-empt busywork from ever reaching your to-do list (or anyone else's).🌅 Turn Slack into a tool that brings peace of mind, not chaos.

Eliminate Tasks

🔒 Deep work for PMs: key habits that make focus time a reality🏆 Lead recurring meetings that get more valuable with time.🍉 Actively manage your brain’s freshness and creativity.

Design Your Days

🔥 Bring out your teammates' full superpowers.🎖️ Earn engineers' trust—without being technical.🙃 Assess when an engineer isn’t a fit for working on an innovative product team.

Motivate Engineers

🚨 Drive urgency without burnout🏎️ Write updates &amp; schedule meetings that create velocity💬 Foster slack habits of fast-moving teams

Ship Sooner

🌊 Practical steps for managing overwhelm when things feel impossible.🪩 Learn how to embrace, not fear, our desire for distraction.📦 Asks from Leadership: How to respond when you’re at capacity.

Handle Feeling Flooded

💎 Be valuable, not needed: focus where you can uniquely support your team.🎙️ Launch three habits that promote team autonomy and elevate your role to a strategic level.

Cultivate Self-Reliant Teams

🏋️ Identify the four types of overhead your product org creates for PMs.🏛️ Frameworks for organizing roles and teams📜 Construct a script to reflect observations to leadership.

Assess How Your Product Org Affects PM Productivity

🪞 Build your personalized contextual AI coach that you'll use addictively (from scratch, no code).🎛️&nbsp; Tune your copilot with company and initiative-specific context🪢 Create virtuous feedback loops that improve your copilot's effectiveness

Build your PM AI copilot

🕵️‍♀️&nbsp; Conduct deeper competitive intelligence and market positioning using AI research tools.🦉 Use AI as a thought partner for complex tradeoffs, prioritization, and scoping decisions.🏛️ Create compelling product vision and strategy documents with AI-enhanced frameworks.

Master strategic product management with AI

🧭 Build instincts for what AI can (and cannot) do effectively for product work.⚖️ Know when to use AI and when to rely on human judgment for maximum impact🏆 Earn a reputation as the best PM at delegating &amp; supervising AI—across the largest amount of product tasks.

Develop an "AI mindset" as your unfair advantage

🔬 Accelerate problem identification and opportunity assessment with AI🧮 Use AI to develop &amp; apply prioritization frameworks and risk assessment🔮 Extract deeper patterns from user research and customer feedback using AI.

Master AI-driven discovery

🌈 Generate rapid data visualizations that tell compelling product stories. 🐆 Create faster feedback loops through AI-powered analysis. 🤼 Use AI to wrestle with both qualitative and quantitative data effectively

Use AI to become more data-driven

🧲 Position yourself as an AI-forward PM who drives adoption across the organization 🚁 Automate PM busywork with AI agents to focus on high-impact strategic work. 🌪️ Develop rapid iteration habits that produce increasingly better results with AI.

AI-proof your PM career

🎭 Simulate and prepare for difficult conversations with stakeholders and executives. 💎 Refine your storytelling and presentation skills to galvanize human decision-makers. 🦚 Sharpen your emotional intelligence by analyzing stakeholder perspectives through AI simulation.

Elevate your PM soft skills with AI

🪡 Master practical techniques for creating effective prompts in 2025 and beyond.🎙️ Overcome the biggest AI bottleneck by practicing dictation and natural conversation.🧫 Experiment with AI visual prototyping and interactive designs to accelerate feedback loops.

Build AI instincts with hands-on practice

Earn a reputation as a product manager who gets s*** done—without feeling overwhelmed, treading water, or working nights and weekends.

May 2025 Cohort

Tal Raviv

Gen AI PM, early @ Patreon, Riverside, Wix, AppsFlyer, 17K+ students

Jan 2025 Cohort

September 2025 Cohort

Have you seen other PMs leveraging AI to ship prototypes at lightning speed , but when you try it yourself:- Basic tutorials leave you stuck on simple examples ?- Technical obstacles slow your momentum ?- Debugging feels impossible without coding experience ?- You're unsure which AI tools actually deliver value ? You know mastering AI prototyping could transform your workflow. But the path from curiosity to confidence isn't clear. With AI, you can build functional prototypes in minutes. The challenge with AI prototyping isn't getting started — it's understanding what these tools can and can't do. That’s why this cohort is designed to expose you to essential AI prototyping tools and their unique capabilities. You'll learn to debug issues (even without coding experience) to stay productive and deliver real value. And our community will be here to give you the support, guidance, and accountability you’ll need to finally stick with it. In just 4 weeks, you'll go from zero experience to shipping multiple prototypes -- from interactive prototypes to accompany your PRD, to personalized tools that boost your productivity. Now imagine if you could: ✅ Ship prototypes in hours without getting stuck in an infinite loop ✅ Learn how software applications work by building them ✅ Build personalized software to fit your exact needs ✅ Master advanced concepts like integrations to supercharge your prototypes Getting started is easy. 1️⃣ Begin with my 5-day email course to build your first AI prototype this week (sign up below!) 2️⃣ Join the 4-week cohort to master AI prototyping tools, debug common issues, and integrate with other apps in minutes&nbsp; 🔥 All alumni can stay up to date with our private community with weekly demos, 1:1 support, and more! 📣 Live sessions are at 1PM EST and 5PM EST! You can pick whichever works best for you! All live sessions are recorded. 🎉&nbsp;Bonus:&nbsp;When you enroll in this course, you’ll receive $1,395 in free credits to level up your workflow with Superhuman, Linear, Sprig, Dovetail &amp; Gamma PLUS one month sponsored with Replit Core &amp; Bolt Pro (see FAQ for details) Interested in an enterprise license so your whole team or company can take the course? Please reach out directly to colin@techforproduct.com

Convert your PRD to a prototype in minutes

Get 1:1 help with your prototypes and questions

Office Hours

Live, interactive sessions where we dive deeper into AI prototyping and go through scenarios

Live Sessions

Complete a weekly project to apply what you've learned

Weekly projects

Senior Product Managers who want to leverage AI to iterate faster

Product Leaders who want to get first-hand experience with how AI is transforming product development

UX Designers who want to translate their designs into functional prototypes the same day

What you’ll get out of this course

Master cutting-edge AI tools like Bolt, V0, Replit, and Claude to accelerate your development process. You'll learn practical workflows that go beyond basic prompts to create functional prototypes.

Learn to use AI prototyping tools

Get hands-on experience building real-world applications, from simple MVPs to complex features. Through guided projects, you'll develop a portfolio of working prototypes that demonstrate tangible AI development skills.

Build 5+ prototypes in 4 weeks

Develop a mental model of how modern applications are structured and how different components work together. This foundation helps you make better architectural decisions and communicate more effectively with developers.

Build a fundamental understanding of how software works

Learn systematic approaches to troubleshoot common AI coding issues and improve your prototype quality. You'll master techniques for error handling, prompt optimization, and code refinement that help you build production-ready features.

Discover 6 strategies for debugging to get high-value apps

Connect your prototypes to popular platforms and APIs without complex setup. You'll learn streamlined integration patterns that work with tools like Slack, Google Sheets, and your existing product stack.

Integrate with your favorite tools in minutes

Get direct access to an experienced PM and builder (me!) who can help you resolve technical and product challenges.

Weekly office hours and Q&A

Build your first AI prototype next week -- even if you have no coding skills

Cohort 4

Colin Matthews

Sold my first SaaS in 2021. Product Manager, 8500+ students, featured by Lenny.

Cohort 3

Cohort 5

The reality facing every senior product leader: shipping features isn't enough anymore. Your roadmap is packed, your team is executing, you've implemented AI enablement but revenue growth is stalling. The gap between building products and driving business is widening. I've seen this pattern repeat across fintech, healthcare, real estate, 4 marketplaces, social, mobile, web3 and AI. The result is that you end up building features that launch but are not enough or your sales/marketing teams don’t know how to position and sell, and your career gets stuck. Instead of business results there is finger pointing and stress. The most successful product leaders solve customer problems and move the business differently. After scaling products to $285M at Braintrust, owning 0-30% of IPO revenue at Nextdoor, and building risk reporting platforms at Blackrock (that 3 teams before failed at), I've developed a system to help senior product leaders: -Transform product roadmaps into revenue engines-Build GTM strategies that drive sales-Create alignment between product, sales, marketing, finance and exec-Turn technical capabilities into market advantages-Design market adoption accelerants-Get noticed by execs and advance their careers How You'll LearnPM to G(T)M strategies is a live, hands on intensive where you'll learn to combine product execution with business strategy. Learn proven GTM frameworks through real case studies. Immediately apply the learnings to your work in boutique peer cohorts which combine group coaching with the power of collective learning and ongoing community. Through my courses and coaching, I've helped product leaders make this shift, and advance the business. Let me show you how to THRIVE in the gap between shipping and impact and unlock your career growth. Each of the four hands on sessions combines frameworks, real world business cases, templates, AMA and AI enablement to help coach you today and build a system for growth going forward.

Make quality business decisions and elevate your career.


Tuesdays & Thursdays

1.5 hours of lecture, optional AMA and course work.

May 20,22, 27,29


2 projects each week to apply course learnings to your immediate work.

Growth-Stage PM You're trusted to ship features and lead projects, but you're hitting a ceiling in your career growth.

New Product Leader Your first management role is exciting, but no one taught you how to speak business and influence executives.

Product Director driving growth in mature markets: Transform your established product lines into new revenue streams.

You'll master proven frameworks to transform features into market opportunities and revenue. By the end of this module, you'll have a GTM strategy for your product, critiqued by peers and refined through my experience scaling and positioning products.

GTM Strategy Design


You’ll learn to build compelling business cases and revenue models that get executive buy-in through real case studies and frameworks. Then you'll create a financial strategy and experiments for your product, with feedback from leaders who've faced similar challenges.

Speak the Language of Finance

Develop skills to align executives, R&amp;D and GTM teams around a unified GTM vision. You'll build and present an executive GTM plan, practice board-level Q&amp;A with me, your peers and build your AI Board negotiation coach.

Executive Presence


Master launching products that drive immediate revenue impact through applicable templates and real-world case studies. Your final project combines your learnings into a complete launch framework, incorporating peer insights and my direct feedback.

Growth Execution Engine


Go-to-market, financial acumen, executive presence and influence  - master business skills that transform great PMs into business leaders.


May GTM Masters

Elena Luneva

CPO, GM, VP in multiple industries teaching PMs to master GTM and drive growth.

April GTM Aces

Sept Stars

The ChallengeYour days are filled with:🗓️ back-to-back meetings,🚀 sky-high customer or investor expectations,⏱️ wishes that your team could move faster sooner,🔥 wishes that you could move even faster and work on what really matters instead of fighting fires. You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 ✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all and manage their teams--but honestly, who's got the time to figure that out? ⏳ You have a constant, lurking anxiety about what’s falling through the cracks or not getting done, so you work faster. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏱️What if you could shift from reacting to the constant inputs to creating what matters most and leading your team in that direction--everyday? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. AI is woven throughout the course, including:1️⃣ building your own Custom GPTs2️⃣&nbsp;mastering your calendar3️⃣ using AI as a practice partner for difficult conversations and coaching skills4️⃣ helping your team use AI, and so much more! Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp;You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Sundays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything and your team were aligning and growing through every conversation with you?

Lightning Lessons

Mastering GTM & Growth in the AI Era