Lightning Lessons

Build an AI Agent to Turn Feature Release to Instant Revenue

Hosted by Jacob Bank and Michael Hirsch

Tue, Sep 30, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Build an AI-confident Product Team
Michael Hirsch
View syllabus

What you'll learn

When AI Agents Drive Revenue (Not Just Efficiency)

Understand the difference between automating for productivity versus automating for business growth.

The Four Components of Revenue-Driving Automation

Learn the essential elements that turn feature releases into revenue-driving automation.

How to Turn a Manual Process into Automated Revenue

Watch a complete AI agent build that transforms feature releases into immediate sales advantage.

Why this topic matters

Product teams obsess over engineering handoffs but ignore the one that drives revenue: product-to-sales. Your last feature release probably took weeks before sales could pitch it. This session will teach you to think strategically about revenue leaks and build automation that turns feature deployments into immediate revenue and competitive advantage.

You'll learn from

Jacob Bank

Founder/CEO Relay.app | Ex-Google

Jacob is the Founder and CEO of Relay.app. Prior to founding Relay.app, Jacob was a Director of Product Management at Google, where he led the product teams for Gmail, Google Calendar, and several other Google Workspace products. Before that, Jacob was the Co-founder and CEO of Timeful (acquired by Google in 2015), a smart calendar that leveraged insights from behavioral psychology and AI to help people spend time on their most important priorities. He has a BA in Computer Science from Cornell University and was pursuing a PhD in the AI Lab at Stanford before dropping out to found Timeful.

Michael Hirsch

Helping Product Leaders Navigate AI Transformation | Ex-Sony, Qualcomm, T-Mobile

I've spent two decades navigating product leadership at companies where getting product strategy wrong means missing quarters, not just missing deadlines. At Sony, Qualcomm, and T-Mobile, I learned that successful product implementation isn't about the technology - it's about the leadership.


That's why my approach is different. While others teach you to use AI tools, I teach you to think strategically about AI transformation. The frameworks I've developed come from actually leading teams through technological shifts that determined company trajectories.


I currently teach Strategy at University of Washington and Seattle University because the next generation of business leaders needs to understand something their professors don't: AI isn't a technical problem requiring technical solutions. It's a strategic challenge requiring strategic leadership.


The product managers getting promoted for AI leadership aren't the ones who know the most about machine learning. They're the ones who understand how to position AI initiatives, build AI-capable teams, and navigate organizational change.

Sign up to join this lesson

By continuing, you agree to Maven's Terms and Privacy Policy.