The Behavioral Design Strategy Canvas

Hosted by John Gusiff

Tue, Jan 20, 2026

8:00 PM UTC (45 minutes)

Virtual (Zoom)

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AI-powered Behavioral Design Sprint
John Gusiff and Mahnaz Hajesmaeili
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What you'll learn

The Behavioral Design Sprint

We redesigned the original Design Sprint to make it more human-centered (here is what we did).

Behavioral Challenge Statement

It all starts with creating a behavioral challenge statement - six key benefits for doing that prior to the sprint.

The Behavioral Design Strategy Canvas

The step by step process for crafting the behavioral strategy canvas to align your team around a targeted behavior(s).

A Case Study example of a Behavioral Design Strategy Canvas

An example behavioral strategy canvas to help you visualize the desired outcome of the approach.

Why this topic matters

Design Sprint facilitators often face a core challenge: ensuring that the sprint focuses on the right problem, one that aligns with real user behaviors, needs, and barriers. Without a clear problem definition rooted in behavioral science, teams can waste time iterating on solutions that fail to drive actual behavior change.

You'll learn from

John Gusiff

CX Strategist and Behavioral Designer, Certified Make it Toolkit Instructor

John helps product, growth, and experience teams understand why people adopt, stick with, or abandon products—and how to design systems that support real progress.

He combines Jobs-to-Be-Done, behavioral science, and experience strategy to help teams move beyond surface-level engagement metrics and design for confidence, capability, and sustained behavior change.

John has spent 20+ years working with startups and global organizations across HealthTech, FinTech, SaaS, and consumer services, helping teams redesign onboarding, loyalty, and behavior-change systems that actually work in the real world.

Consulted at

Citi Bank
Humana
mPulse
lululemon athletica
Wellhub

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