Ashley Couto

How to ACTUALLY build a $1M creator business with AI

Passion.io

Concordia

Musée national des beaux-arts du Québec

Head of Creators @ You AI, PhD candidate in AI, Inc. startup columnist, creator

Most creators are diluting their brand and hurting their reputation with how they're approaching AI

Why so many creators have got the AI moment wrong.

I'll show you how to leverage AI to win back your time and make more money without sacrificing your creator reputation.

How to use AI the right way to grow your creator brand.

AI lowered the barrier to creating. I'll share exactly how you can stand out in this competitive era.

How to stand out in an AI-saturated content boom

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Builder.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

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AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

AI is reshaping every industry. Adapt or risk falling behind. This course gives you the tools to stay relevant and lead the change.

CEO, Orai (AI Speech Coach)|Forbes 30U30

Danish Dhamani

CEO Orai (AI Speech Coach) | Forbes 30U30

Founder, Apollo School 

Nadim Nasser

Founder Apollo School (Exited)

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Most professionals feel pressure to “use AI,” but end up stuck in shallow prompting, tool overload, and unreliable results. The real problem isn’t access to AI—it’s knowing how to apply it meaningfully to your actual work.This course shows you how to move from curiosity to execution. In the course, You’ll actually utilize AI to build:•⁠ ⁠slide decks and spreadsheets from rough notes •⁠ ⁠landing pages and small apps (without coding) •⁠ ⁠image generation and brand visuals •⁠ ⁠short videos for social media •⁠ ⁠AI agents that handle repetitive work for youYou won’t just learn tools; you’ll leave with systems already running in your work.

Learn how to use AI in a practical, grounded way - not hype, not theory.

Think and Operate Like an AI-Native Professional

Reclaim 5-10 Hours a Week Using AI Systems

Produce Client-Ready Assets in Minutes, Not Days

Build and Deploy AI That Works for You 24/7

Managers &amp; Team Leads: Master AI tools and workflows to boost team output, make faster decisions, and stay ahead of automation.

Consultants &amp; Analysts: Use AI to analyze faster, summarize smarter, and craft data-backed insights that wow clients.

Founders &amp; Builders: Turn ideas into systems. Automate your ops, scale lean, and focus on what truly drives growth.

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

Microsoft

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

You have the expertise. We build the AI system that makes sure everyone knows it

AI Brand & Content Strategist 

Abha Malpani Naismith

AI content strategist. I build AI content teams for founders & execs. 

The people getting noticed online aren't working harder. They have a system that leverages AI. 

Early bird: $247 until April 30. Use code EARLY at checkout. Full price $395 from May 1. Limited to 10 people only. You have the expertise. The experience. The results.But online, none of that is visible - and invisible experts don't get the clients, the speaking gigs, or the opportunities they deserve.It's not a talent problem. It's a visibility problem. And in 2026, visibility is built with systems, not effort.The people getting noticed aren't working harder than you. They're showing up consistently - every week, across every platform - because they've built a repeatable AI content system that does the heavy lifting for them.That's exactly what we build together in three hours. Your own AI content assistant, trained on your voice, your expertise, and your authority. You leave with one fully trained AI assistant, a 30-day content plan, one week of content written out and a repeatable workflow. This isn't about marketing faster. It's about becoming the obvious expert in your space. The one whose content makes your audience feel like they already know you before they've ever spoken to you. That's what a personal brand content system does - and it's what we build together in 3 hours.

Learn how to take control of your online presence by leveraging AI tools like ChatGPT and Claude

Stop your AI producing generic content that sounds nothing like you.

Show up consistently online without it consuming your week.

Turn one idea into a month of content across every platform.

Founders, coaches, and consultants who know content matters but can't keep up with the demands of creating it consistently.

Senior executives with deep expertise but no online presence, while less experienced peers get speaking gigs and opportunities.

Professionals who have tried AI for content and got generic output that sounded nothing like them.