Hogwarts

THIS IS A TEST - RACHEL

Name

Example: Executive at Company X, Founder of Y, Professor at University Z.

Offer a concrete and concise explanation of how you will 
help students understand and apply this lesson.


A short, specific title about what students will learn

MtL offers a unique learning experience for leaders in that your team is one of a cohort of teams and where YOUR CASE&nbsp;IS&nbsp;the Course in a flipped classroom. ﻿You come away with real solutions to real problems and with initiatives you can implement immediately to improve your business. Topic content, practice cases, role plays, and YOUR CASE applications are blended with real-time feedback from fellow students and instructors in ten two-hour weekly live sessions. MtL Tools and Methods make doable actions driven by seven simple truths that are otherwise anything but easy.

Your own organization is the case on which you apply MtL tools and methods. 

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Ahead of our first live session, open and work through the Get Started and Ramp Up modules.

Course Opens

Plan on at least:<ul><li>40-minutes prep for live sessions</li><li>20-minutes post live sessions</li></ul>

Weekly Assignments

Weekly 2-hour live sessions on Thursdays

Your work in MtL culminates with a management presentation that you prepare and run through with at least one outside executive, factor input into your final submission, and that you turn in one week after the last live session for evalution and grading.

Management Presentation

Schedule

Professionally financed management teams driving to complete value creation initiatives.

Organization, unit, and function leaders driving change initiatives to grow faster/perform better.

Startup Entrepenuers looking to go from Powerpoint to Profits.

Leaders and their team with a change in mind to make to accomplish a mission, leave a legacy, or get promoted.

Manage to Lead is for:

MtL is a leadership team management and development system of integrated Tools & Methods to architect, build, govern, & change your business

Your mandate is what you target to achieve by when. Think of it as the game you are playing. In MtL you learn how to always know:<ul><li>Where things are now.</li><li>Why things must change.</li><li>How you want things to be.</li><li>How to get them there.</li></ul>

Master the Change Framework:

While business leaders agree that alignment is key to success, research shows that&nbsp;<a href="https://www.spiceworks.com/marketing/marketing-strategy/news/94-percent-leaders-believe-aligning-marketing-and-sales-gained-importance/" rel="noopener noreferrer" target="_blank">&lt;33% say their top team is fully aligned</a>. MtL Tools and Methods, developed and honed by a team of successful CXO's, lead to clearity and alignment through collaboration.

Discover disconnects and align your team:

Determine which of five common operating models most closely matches that of your organization and draft a DO-SELL-GROW process map for the one that most constrains performance and growth.

Learn how to set up, assess, and mature key processes:

For financial and other KPIs you learn to measure performance relative to past, plan, and peers.

Decide what to watch, and how, to know how well you are doing:

Learn how to decide which initiatives to pursue first and <a href="https://intelliven.com/wp-content/uploads/2024/07/Manage-to-Lead_FactSheet.pdf" rel="noopener noreferrer" target="_blank">what to do</a> to guarantee they will be completed on target, on time, and on budget!

Launch Strategic Inititiaves

Most people think you either lead or manage. The truth is you need to do both. The first thing a good leader needs to manage, is themself!

Peter DiGiammarino

Professional CEO; Course Designer and Lead Instructor

Joyce Reynolds

MtL Course Designer and Co-Instructor

Cohort 14

Cohort 15

Your customers don't have time to figure out what you sell. If you can't explain your business in 10 words or less, you're losing sales. This 2-week sprint is about finding the perfect words to describe your business so customers instantly understand why they need you. We'll show you how to craft a simple, powerful message that stops them in their tracks and makes them say, "I need this!" What you'll walk away with: ✍️ A one-sentence description of your business that sells.💪 The confidence to talk about your brand anywhere: online, in person, or on social media.🧰 A toolkit to make your message stick, no matter the audience. We’re teaching one of the most powerful tools in Sticky Branding’s consulting playbook. Based on a decade of research with real boots-on-the-ground experience and case studies, this sprint gives you the exact framework to create a message that makes customers stop, listen, and act. With live lessons, coworking sessions, and practical tools and exercises, you'll simplify your brand message so that customers instantly get it.

Find the Perfect Words to Make Customers Say, "I Need This!"

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

Business owners or entrepreneurs&nbsp;who struggle to explain their business clearly.

Marketing professionals ready to simplify and amplify their brand messaging.

Anyone whose brand gets lost in the noise and wants to make a stronger connection with customers.

Who is this course for

What you’ll get out of this course

Craft a one-sentence description of your business that resonates and sells.

Make your message clear and compelling.

Simplify your message so customers instantly “get it” and choose you.

Stand out in a crowded market.

Easily explain what you do—on your website, in person, or on social media.

Gain confidence in every sales conversation.

Work through guided exercises, live coworking sessions, and reviews to perfect your clarity statement.

Tools and real-time feedback to refine your message.

If customers don’t “get” your brand, they won’t buy. In 2 weeks, learn how to describe your business so they instantly say, “I need this!"

Robyne Adams

Brand Strategist and Head of Product @ Sticky Branding

Sales Sprint Cohort: June 2024

Simple Clarity - February 2024

Early in your career:-- You are rewarded for working harder and independently solving problems.-- You earn more credibility by knowing more and demonstrating domain expertise.-- You get more scope (and promoted!) by taking on more with a “can-do” attitude. But that all changes as an executive:-- You build and lead teams and systems to solve problems rather than do the work yourself.-- You ask questions of the experts to manage trade offs across different domains.-- You decide on the top strategic priorities to address, and deliver results through others by mobilizing and coordinating people across different functions and perspectives. What’s particularly difficult about this transition is that nobody prepares you for it; you are expected to just figure it out. I’ve had many clients come to me in frustration that they are no longer exceeding expectations as they once were, and I’m the first person to tell them that their job has changed. I’ve also had clients who feel stuck and can’t figure out what is keeping them from reaching their next level of leadership. This class is designed to share the secrets of this transition with a wider audience. In this course, you will learn how to:-- Develop the presence to walk into board meetings and command respect.-- Effectively influence a broader range of stakeholders by speaking to their interests.&nbsp;-- Create a roadmap towards your ideal job rather than just climbing a ladder that others define.-- Design an inspirational vision so you can ask for the help you need to create it.-- Increase your trust in your resilient capacity to handle difficult situations and conversations.-- Articulate the values and principles that guide your decision making.-- Design structures and processes to scale your leadership in alignment with your values.-- Focus on what really matters and say no to everything else. The material in this class is based on my personal experience working with the top leaders of Google as the Search Ads Chief of Staff, as well as coaching over a hundred clients to greater scope and promotions. Scroll down for testimonials. How you will get the most value:This is not a sit back and listen course. We will have active discussions in class, and I will expect you to experiment with putting what we discuss into practice between sessions. The more you engage, the more benefit you will get. This course is not for you if you expect me to hand you the answers. The real value of the course will be in your reflection and engagement between our live sessions. As I say to all of my coaching clients, "Nothing changes because we talk. Your life will change when _you_ change your life." Bonus material:-- A free copy of my book, You Have A Choice: Beyond Hard Work to Meaningful Impact-- Video recording of all live sessions via the Maven platform-- A private Slack group to connect with your cohort and share insights between sessions and after the workshop completes.&nbsp;-- Discounted 1:1 coaching sessions with Eric

Being effective as an executive requires embracing new mindsets and skills

The classes will be structured as 1 hour of content and live coaching from Eric and Q&amp;A, and an optional 30 minutes of breakout groups where you can discuss the ideas with your peers and practice coaching each other. Jan. 16, 23, 30Feb. 6, 13

Live class sessions on Thursdays

Between sessions, I expect students to practice the skills we discuss, applying them in their day-to-day professional interactions. I will also challenge them to experiment with changing their default behaviors and responses to certain situations, to help them develop new skills.

Weekly practices and experiments

You're a C-level leader at an early-stage startup, a VP at a later-stage startup, or a director or senior IC at a bigger company.

Your performance feedback no longer celebrates your expertise and effort, and instead focuses more on strategy, influence, and presence.

You are working harder and longer but falling further behind. Doing more isn't sustainable so you need to find a new way to get things done.

This course is for you if: 

Changing your mindset will allow you to generate results from your organization without you being directly involved. By learning how to align your team behind your vision and values, you will understand how to lead hundreds of people with a unified purpose.

How to scale your leadership to create greater team and company impact

Develop the presence to walk into board meetings and command respect.

Increased confidence and executive presence.

Success as an executive depends on working cross-functionally with other leaders to deliver company results. I will help you build the skills to effectively influence a broader range of stakeholders by speaking to their interests.&nbsp;

Greater influence across the leadership team. 

Learn to co-create a collaborative vision of what needs to happen, secure commitments to that vision from relevant stakeholders, then hold them accountable to help you create it.

How to deliver on complex projects through influence and persuasion rather than control.

By understanding your own triggers and limiting beliefs, you will increase your resilient capacity to handle difficult situations. I will help you develop the key skill of accepting people and circumstances as they are, rather than as you wish they were.

How to better handle difficult conversations, including political conflict, while remaining calm. 

Instead of climbing a career ladder defined by others and anchoring on external metrics like title and compensation, you will look inward to understand what motivates and energizes you. Then, you will create a <a href="https://www.linkedin.com/pulse/creating-work-you-want-eric-nehrlich-hv2ue/?trackingId=8FGSN37KQ6uJu4EG5HEB7A%3D%3D" rel="noopener noreferrer" target="_blank">roadmap towards a more meaningful and satisfying job</a>.

A path for continued career growth without working unsustainable hours.

​Succeeding as an executive requires a completely different mindset than what brought you success early in your career. 

Eric Nehrlich 

September 2024 Cohort

January 2025 Cohort

Think you don't have time to talk with customers, or that "doing research" takes too long? Not sure you're asking the right questions? Or you've talked with customers but not seen action from those insights? It all sounds overwhelming so it seems easier to just go with your gut? I get it. But it doesn't have to be that way. You don't have to be a career researcher to learn the foundational skills that help you have successful conversations with customers. Since 2010, I've taught countless people to do just that. This is a highly interactive, hands-on course, with a mix of video content and projects you complete on your own, and live sessions where we take the learnings into action together. What we'll doI'll share key info that will make your interviews a success. You'll work in small groups to create an interview plan, run interviews, synthesize the raw interview input into actionable insights, and create a plan to put those insights into action. What you'll getYou'll walk away knowing how to run successful customer interviews, and how to make the insights actionable through practice in real time. Bonus: This isn't a workshop about AI tools, but we'll touch on how to use AI to your advantage throughout the research process. Let the bots do what they're good at (hint: it's not interviewing customers) so you're free to make human connections and do big-picture thinking with insights.

Don't just talk to customers, feel confident you're making the most of insights

You're a designer, PM, engineer, or other non-UXRer seeking confidence in gathering quality customer insights to make informed decisions.

You manage designers, PMs, engineers, and want to ensure your team knows how to get actionable customer insights and make informed decisions

You've run a lot of interviews but want to see more action from the results

We'll dive deep into common challenges, like asking leading questions or asking customers to predict future behavior, and what you can do instead. Learn to run story-based interviews and see real examples of interviews done right—and wrong.

Learn what we mean by "quality" insights and how to get them

Align your research with OKRs and KPIs. Learn how to get your team on board from the start, to make insights-driven decisions later. Identify the right participants and craft unbiased interview questions for maximum impact.

Craft a foolproof interview plan

Get confident in your ability to have customer conversations by practicing interview skills in real time, in the safe space of our workshop. Work through constructive feedback with other attendees. You'll practice several rounds of interviews.

Run interviews 

Learn the difference between findings (what you heard during interviews) and actionable insights. You'll be guided through the process of identifying insights, and how to prioritize those that matter most for your business.

Transform raw interview notes into insights

Research doesn’t stop at insights—it ends with an action plan and accountability. We’ll outline tools like "how might we" statements, opportunity and journey maps, and teach you to measure and track impact. No deep ideation, but practical strategies to take insights to action.

Make the insights actionable

At the end of the workshops, ask Carol any outstanding questions during a final 1-hour live AMA. This is a great way to wrap up your knowledge and be sure you know how to move what you learned into your day-to-day work.

AMA to address remaining questions

You'll leave this course with templates for: sample non-biased interview questions, a 2-page interview plan, a step-by-step process to go from interviews to opportunities and an action plan, and 2-page summary report. Plus, you'll get links to relevant outside resources.

Templates and links to resources

Learn to run successful story-based interviews and make data-driven decisions using the insights

Lightning Lessons

THIS IS A TEST - RACHEL