
Free Lesson
Minimum Sellable Product (MSP) and your first 100 users
45 min
Jun 23, 2026 9:00 PM
What you'll learn
Why minimum viable product (MVP) doesn't cut it anymore
Why you now have to have a minimum sellable product (MSP), the smallest thing someone will pay for, and not an MVP
What "MSP" actually means at your stage
You will understand your core user action, paying v. using user segment, your price hypothesis, and your kill threshold
The importance of saying "No"
Know the value of "No" in product management and the discipline to say no to things that you badly want to build
Why this topic matters
Building too much too soon is one of the most common ways early startups fail. The shift from MVP to MSP reframes your entire approach around what people will actually pay for. This lesson gives you the tools to scope tightly, price with conviction, and say no to the features that feel urgent but aren't, so you ship faster and learn sooner.
You'll learn from
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