Writing Qualitative Research Interview Protocols with AI

Hosted by Ruby Pryor

Fri, Aug 1, 2025

7:00 AM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Level up the impact of your UX research
Ruby Pryor
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What you'll learn

Learn the principles of a strong discussion guide

Learn the key ingredients of a strong discussion guide and how to structure great qualitative research sessions.

Turn best practice into AI prompts

Great AI output needs great AI prompts. Use the principles of strong discussion guides to craft stronger AI prompts.

Critique and improve AI-generated guides

Learn how to spot issues with AI output and how to use AI to stress test outputs and push thinking.

Why this topic matters

Strong discussion guides lead to better insights. This session helps you write them faster and better with AI. You’ll learn how to structure a session, create reusable prompts, and critically assess AI output. Walk away with skills to boost the quality and efficiency of your qualitative research.

You'll learn from

Ruby Pryor

Founder, Rex

I've been working in Design and Customer Experience for a decade across Australia and Asia.

My experience includes working for Boston Consulting Group, Grab and Nous Group. Outside of work, I have spoken at 10 UX conferences in 7 countries, appeared on multiple podcasts and been interviewed on Channel News Asia. I have taught design and UX research content to learners from 6 continents.

Previously at

Boston Consulting Group (BCG)
Grab
Nous Group

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