Yue Wu

VP Product (ex-Lyft, Dropbox, Yelp, Google)

What Actually Gets You Promoted in Product

Understand how calibration, manager input, and exec judgment shape promotion outcomes beyond performance reviews.

How PM promotions are actually decided

Learn how senior leaders evaluate readiness through scope, trust, judgment, and leadership signals, not just execution.

What “promotion-ready” really means

Identify the key signals: scope expansion, strategy ownership, influence, communication, and decision-making at scale.

Signals that drive PM promotions

Diagnose common promotion blockers and what’s missing when strong execution doesn’t translate into advancement.

Why strong PMs get stuck in leveling

Learn actionable specific standards by which executives are selected and how to manage your promotion process to show you meet them. 

Former Amazon VP; 70+ patents; led 800+

Amazon

Ethan Evans

Former Amazon VP; 70+ patents; led global teams of 800+

Cohort 11

Cohort 12

WHAT TO EXPECT:12+ total hours of content: 7+ hours of core lecture material video recordings for self-learning followed by 5+ hours of live sessions (Q&amp;A, implementation advice, and peer networking). All live sessions are video recorded so you can catch up and revisit. Scope, team size, and consistent high-impact results are important...But are not enough. I will teach you specific actionable steps on how to prioritize the things that matter to executives.MANY ALUMNI GOT PROMOTED / LANDED NEW JOBS:<ul><li>"Happy to share that due to executing some of the tactics shared in the program (taking action for one), I have been successful in getting myself promoted." — Promoted to Director</li><li>“I give so much credit to the Level Up: Breaking through to the Executive course and getting a front seat to Ethan's coaching and wisdom.” — Promoted to Director</li><li>“Leadership was seeing the adaptability that I exhibited in continuing to add business value and I got positive feedback from the VP on my flexibility." — Promoted to Director</li><li>“What was key was that I actively participated in the live course AND followed through with some participants afterwards to talk shop and build relationships.” — Landed FAANG Role</li></ul>

Level Up from Senior Manager to Executive

The Standards of Executive Performance: Your Personal Performance

The Standards of Executive Performance: Your Team Performance

The Standards of Executive Performance: Your Company Performance

Great Executive Performance (additional content)

Manage Your Promotion Process to Win

Ambitious Senior Managers from all disciplines at startups and large companies who want to become true executives.

Those managing large groups, managers of managers, including Amazon and Google L7, Meta M2, and Microsoft 66/67.

Also applicable to Senior Individual Contributors (ICs).

Master the psychological triggers and strategic alignment frameworks used by VPs and Directors to assess leadership potential.

Private Cohort Apr 24-25

Ex-Amazon Director/General Manager

Google

Microsoft

Apple

Mike Li

Ex-Amazon Director/General Manager of CO | Entrepreneur | Executive Coach

Cohort 10

Cohort 14

You've done the work. Hit the metrics. And yet every review, your manager tells you to "Improve your communication" without ever saying what that actually means. The promotion went to someone louder. Senior meetings feel like a game where everyone else read the rulebook.If you've ever thought "I'm clearly competent. why isn't this translating...?" You're in the right place.There's a gap between technical competence and the unwritten rules of how Western workplaces decide who gets seen, heard, and trusted. In the AI era, execution is commoditizing, closing that gap is the job.This course compresses that 10+ year learning curve into two intensive weekends. We shift your trajectory from an overlooked contributor to a respected, confident leader.What students say:<ul><li>100+ students from Amazon, Apple, Google, Meta, Microsoft, Nvidia, plus banking, consulting, and traditional industries.</li><li>Real-time feedback from a former Amazon Director — the small moves that change how you show up.</li><li>Half the course is real-case simulation; students apply within days.</li><li>Most common feedback: "I wish I'd taken this earlier."</li></ul>The work is the easy part. Letting it be seen is the harder one.

Build Executive Presence Into Your Muscle Memory

Manage up your leadership & stakeholders

Strategic Influence & Reframing Conflict

Leading & Facilitating Effective Meetings

Students must have proficiency in Business English. This course will focus on communication strategy, not basic grammar or vocabulary.

English Proficiency:

Students should be currently working in or seeking roles that require regular interaction with international or English-speaking teams.

Professional Experience:

A willingness to shift focus from mere language fluency (grammar, accent) to strategic impact (structure, delivery, and cultural decoding).

Mindset:

This course is designed for high-performing leaders who realize that technical excellence is no longer enough to move the needle.

You should enroll if you feel your contributions are overlooked or underestimated in high-stakes meetings or email chains.

ICs/managers who are ready to start mastering strategic communication to build credibility and influence your career trajectory

Tactical “how to” insights to stand out, accelerate your growth, and use AI as your career copilot.

Co-Founder, Level Up; $1B+ P&L; led 40+

Dentsu

IPG Mediabrands

Harvard Business Review

Techstars

Jason P. Yoong

Co-Founder & COO at Level Up (fmr Amazon, VP at Dentsu, Startup - $8M seed)

Cohort 3

Cohort 4

WHAT TO EXPECT:6 hours of live instruction on Zoom taught by Jason (with a special guest for one class). We focus on the "why" and tactical actionable pieces around the "HOW" that you can apply immediately (with specific AI Action Prompts). Includes dedicated time to small group discussions, sharing, peer networking, and Q&amp;A.You also get 2.5+ hours of bonus video recorded content from senior leaders sharing their "breakthrough fast" career advice.YOUR TRANSFORMATION:BEFORE:- “I don’t know how to stand out.”- “I do not have exec sponsors nor champions.”- “I do great work, but sometimes get overlooked.”- “I know the promo process, but I do not know how to drive it successfully.”- “My career is good, but I want it to be better and faster now.” (I am ambitious)AFTER:- “I know exactly what to do differently tomorrow!”- “I have clear steps to stand out and increase my visibility.”- “I know the blueprint to lead and drive my promotion process.”We drive real alumni promotions (see screenshots below).FYI — see below for my AI courses:<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/level-up-leadership-team/claude-cowork-certification">Claude Cowork Certification: Build skills that work</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/level-up-with-ai/ai-pm-survival-frameworks-2026-certification">AI PM Certification: From Specs &amp; Evals to Leadership Sign-off</a></li></ul>

Fast track your career flywheel and progression now (early momentum compounds)

How to own your career & promote yourself

How to better manage up and drive real change & impact

How to stand out, be visible, and get executive sponsorship

How to lead your promotion conversation

Be Forward-Thinking

AI Action Prompts & Document Templates

Ambitious individual contributors (ICs) and first/second time managers with &lt;15 years experience who want to get promoted

Applicable to all domains: product managers, mkt leads, program managers, engineers, UX designers, operations, analysts, chief of staff

People who have a go-getter attitude and produced strong outcomes at work but find the promotion process challenging or ambiguous

You will learn how to make and recommend strategic decisions grounded in business reality -  not feature logic.

ex-Product Exec @Spryker, Commerce, eBay

Spryker Systems

BigCommerce

eBay Inc.

PayPal

Elena Leonova

Founder & CPO, OneRank.io,  ex-CPO @ Spryker, VP of Product @ BigCommerce

Cohort 2

At senior levels, product leadership stops being about having the best answers. It becomes about being trusted with decisions. You’re expected to connect product bets to revenue, cost, and risk — and defend those decisions under pressure.But most product leaders were never taught how those decisions are actually made.So decisions move forward without you. Not because you lack context. But because others are framing the business problem more clearly. They connect strategy to financial reality, risk, and trade-offs. And their judgment lands.This course exists to change that. This is a 6-week, high-touch cohort where your judgment is tested the way it's tested in leadership rooms.You will practice making strategic decisions through real scenarios:• diagnosing business pressure • translating KPIs into strategic bets • navigating financial tradeoffs • defending strategic decisionsYou won’t just learn frameworks. You will apply them live and receive direct feedback on whether your reasoning holds up.It’s judgment that holds when the stakes are real — and the room is deciding whether to trust you. If you want to move from executing strategy to shaping it, this is where that shift happens

Think like a VP before you become one. Ground Product Strategy in business.

Understand the business before building the strategy

Use financial metrics to guide strategic decisions

Build a credible, business-backed product strategy

Present strategy to executives and boards

Partner effectively with Sales, Marketing & Customer Success

Lead with strategic judgment & influence without authority

You already operate as a Senior or Principal PM or Product Lead. You don’t need help shipping, running discovery, or managing teams

Strong Product Execution Fundamentals

You’re used to making calls with partial information, competing metrics, and real tradeoffs. You understand the importance of judgment

Comfort Making Decisions with Imperfect Data

Your judgment is - or soon will be - evaluated by executives, boards, or clients. You’re responsible for explaining why a decision is right

Accountability for Strategic Decisions

Senior &amp; Principal PMs who already deliver at a high level and want to be trusted with larger, riskier decisions - not just execution

Group PMs, Directors, and above who own strategy, make real tradeoffs, and defend decisions under executive scrutiny

Product consultants, coaches, and advisors who want to bring executive-level judgment to their client work and recommendations