The Collab Lab

AI for Real Work

Roblox

Google

Verizon

LinkedIn

Procore

Maisha L. Cannon

Founder & Facilitator

Move beyond generic prompts and learn how to guide AI based on the work in front of you

Use AI More Intentionally at Work

Use AI to organize inputs, think through options, and apply your experience and judgment

Make Sense of Messy Work with AI

Bring a real task and leave with progress you can use right away

Apply AI to One Real Work Challenge

Build permanent AI muscle, master the foundations of how AI actually works, and adopt future-proof tactics for the highest quality outputs.

Founder, Free Agency; AI product leader.

OpenAI

Anthropic

Samsung

a16z

Sherveen Mashayekhi

Founder & CEO of Free Agency. AI Product Leader, Investor, & Applied Researcher.

Cohort 10

Cohort 11

Stop relearning AI every month. In 3 weeks, master the mechanics and systems that make AI output reliable, high-trust, and portable -- across ChatGPT, Claude Code, CLI agents, and whatever comes next.Most people are "AI literate" (they can ask for things). This bootcamp makes you AI fluent. You'll be able to reliably steer, debug, and compound results, even as tools change.The course centers around 3 pillars: 1. Gain a foundational understanding of how LLMs and agents work that will keep you ahead of the game moving forward. It's durable literacy. 2. Build an AI operating system around your particular personality and workflow that will make using AI low-friction, high-trust, and high-impact across tools. 3. Develop an initial set of habits to help you build muscle over time, because it's your reflexive ability to reach for and use AI that will make this all matter.If you already use AI but any of these feel true, this course is for you:• Your results are inconsistent – sometimes gold, sometimes garbage• You can't get an AI agent to do what others can, but you can’t diagnose why• You spend too much time rewriting and re-prompting• You keep trying new tools, but nothing compounds

Gain foundational understanding and build your personal AI operating system.

Think beyond the model, get into the scaffold and context.

Not “better prompts” -- instead, better mechanics.

DRIVE, DIFF, your personal AI repo, and more.

Adopt an agent-forward framework to get the best of what AI has to offer.

Instead of being left behind, you'll get and stay ahead of the AI curve

Your personal AI tech stack and operating system.

• you want a PDF of “50 magic prompts”
• you’re not curious about how AI actually works
• you already live inside arXiv 

This course is NOT for you if...

This course is made for you. We'll mostly stay outside of coding tools, except guided projects where they'll be useful even in your context.

If you are non-technical...

... but you still want a foundational understanding of how LLMs and agents work, you'll enjoy this course (a lot)!

If you're already good at using AI...

This is for ambitious professionals who already use AI weekly (or daily), and want reliability and leverage.

That includes founders, operators, product leaders, PMs, engineers, analysts, designers, finance, and GTM leaders.

No technical experience required. This is primarily aimed at non-technical individuals, though engineers also love this course.

How to build a system that handles the work you shouldn't be doing and sharpens the work only you can do.

Head of Product | AI for non-tech users

Booking.com

DeepL

ABOUT YOU

Zalando

TikTok

Myles Sutholt

Head of Product who uses the system he teaches every day with his team.

Cohort 1

Cohort 2

You already use AI. You probably think it is going well.When researchers measured experienced professionals using AI on real tasks, they were 19% slower. They believed they were 20% faster. (METR, 2025)"I thought I was already using AI well. Turns out I was just using it often." — Wole, Product DesignerThe gap is not your skills. It is what AI knows about your work before you start. Your projects, priorities, stakeholders, what "good" looks like. Without that, every session starts from zero.This course builds two things. First: a system that handles the recurring work and frees up roughly half a day a week. Second: AI advisors modeled on your real stakeholders that challenge your documents, prepare you for meetings, and catch what you missed."A system I use every single day. One that has increased the quality of my work immensely." — Renata, Product OwnerLimited to 20 students. Personal feedback on every submission.

A system that handles your busy work and sharpens the work only you can do.

Your AI Already Knows Your Work

Automate the Work That Drains Your Week

AI Advisors That Challenge Your Thinking

Output That Is Visibly Better

A System That Compounds

No Coding Required

You already use ChatGPT, Claude, or similar tools regularly. Not just tried once. You have AI habits you want to build on.

Use AI (like ChatGPT or Cursor) regularly (not just tried once)

You need to install tools like Claude Code or Cursor. Some company laptops block this. If you are unsure, check with your IT team.

Can install software 

You will see code you did not write. AI writes it. You describe what you want in plain English. We walk you through every step.

Willing to try things that feel unfamiliar at first

You get decent output but re-explain context every session. You want AI that knows your work and challenges your thinking.

PMs, designers, engineers, data professionals. The title matters less than the work: multiple projects, documents, decisions across teams.

You want to walk into meetings having already stress-tested your arguments. You want documents that survive the first round of review.

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Builder.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

You'll learn how to close the gap between "I've tried ChatGPT a few times" and using AI in your actual PM work every single day.

Product Advisor, Coach, Builder

Indeed

Bazaarvoice

TechFutures

Will Lowrey

 20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached

Founding Cohort

You know AI matters for your PM career. You just haven't started.Maybe you've tried ChatGPT a few times. Maybe you've used Claude to clean up an email. But you haven't built AI into how you actually work every day: your PRDs, your competitive research, your stakeholder updates, your prioritization decisions.This bootcamp changes that in 4 weeks.You'll learn Claude Code by using it on your real PM tasks, not fake case studies. You'll leave with a personal toolkit of workflows, templates, and custom commands that keep getting better after the course ends.I built this for PMs who haven't started yet. Not for AI experts. Not for engineers. For you.What makes this different:We start from zero. The free pre-work teaches you how to open a terminal.You bring your real work. Every exercise uses your actual PRDs, research, and updates. 30 PMs max. Small enough for real coaching, big enough for great peer learning.You build things you keep. Custom skills, commands, a CLAUDE.md file that makes every AI interaction smarter.

Stop experimenting with AI. Start using it in your real PM work.

Do PM research in minutes instead of hours. Get better output than before.

Go from blank page to stakeholder-ready PRD in 30 minutes

Make data-driven prioritization decisions with confidence

You learn by doing your actual PM work, not hypothetical case studies

If you believe that AI is a fad and is going away, this isn't for you. We are leaning in to what the future can be.

This course is NOT FOR everyone

If you are looking for ways of blurring the lines between your work and Product - this could be a great place to do just that!

This IS for Product and adjacent roles like TPM, Design, Engineering

Great! Then this is the place. We aren't looking for perfect. Just a willingness to try and fail forward!

Are You Ready To Try, Fail, Learn, and then Try Again?

The AI-Curious PM - tried ChatGPT or Claude casually but haven't built it into their daily workflow yet. You want a system, not more tips.

Documentation-Drowning PM - Senior PMs drowning in PRDs, roadmaps, stakeholder updates. You need to reclaim hours for strategic thinking.

The Team Leader - leaders who want to model AI-augmented work for their team. Master it yourself first, then bring the system to your org.