Erika Barbosa

Break the Marketing Assembly Line

Webroot

OpenText

Issuu

Observable

Marketing Leader, 21K+ LinkedIn Learners

Recognize when you're in assembly line mode and know exactly how to break out of it.

Break Out of Assembly Line Mode

Stop executing requests on autopilot and start making decisions leadership actually respects.

From Order-Taker to Decision-Maker

Build the diagnostic muscle to identify what actually matters before you touch a single tactic.

Diagnose Before You Execute

Get ready to build custom AI systems that reclaim your bandwidth and transform you from an overwhelmed executor into an AI-fluent leader.

Marketing Consultant. Founder. Builder.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

Cohort 1

Cohort 2

AI in marketing is moving quickly, and AI fluent marketers are pulling ahead. They're getting work done faster, delivering team-level output, and staying ahead of the curve.This course gets you there in 5 weeks. If you don't have time to teach yourself AI, but you want to use it to expand your bandwidth, deliver better results, and keep up with AI-fluent competitors, this is for you.You'll build AI systems you'll use daily, including:→ Custom voices so AI writes in the exact style you want→ AI projects loaded with all company context — briefs, audience insights, brand guidelines — so you create content &amp; campaigns faster→ Automation workflows for the manual work that eats your time (meeting follow-ups, emails, research, etc)→ A clear understanding of how to use the top AI tools for marketers, and which to ignore→ Strategic systems to extract customer insights, conduct research you can trust, and stress-test marketing strategies→ Delegation frameworks so others can execute at your level without constant back-and-forthThese systems took me from 40 hours/week to 20 hours/week on marketing work — and from $18k to $25k MRR as a marketing consultant. Ready to experience the impact?

Build AI systems for your time-intensive work & become  an irreplaceable leader.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop worrying AI will replace you — become an irreplaceable & AI-fluent marketer

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Use AI to refine your strategy and extract insights from messy data

Build delegation systems so others execute at your quality level

In-House Startup Marketerswho need to stop drowning in execution, scale their output, and look like they have a bigger team when they don't

Consultants &amp; Fractional Executivesjuggling multiple clients, rebuilding the same work every time, and struggling to get through every to-do

Solo Operators Wearing Multiple Hatsneeding to speed up your output, create content at scale, and handle marketing tasks as a non-marketer

This course turns marketers into leaders who can use AI to design smarter campaigns, explain impact clearly, and make better decisions.

Modern Marketing Leadership with AI

Robin Burrowes

Global Marketing Leader - 20+ years launching brands at Amazon, Apple, Microsoft

Marketing Leadership and AI (group 1)

In this course you will learn the creative, scientific, and measurement skills used at Amazon, Apple, and Microsoft, then apply them with modern AI tools. You will rebuild real campaigns, design growth experiments, create measurement plans, and write leadership narratives. Each session is hands-on, using frameworks and projects to help you think clearly, test faster, and lead marketing work with confidence. Students leave able to confidently design, explain, and lead modern marketing work using AI, not just execute tasks.

How This Course Elevates Your Marketing Career

Stronger judgment and clearer creative thinking

Better decisions before any marketing money is spent

Get confidence explaining impact

Stronger presence and influence

This course assumes familiarity with marketing fundamentals so we can focus on leadership, decision-making, and modern AI practice.

Some professional marketing experience (2-5 years)

For early and mid career marketers who want to sharpen strategy, improve decisions, and use AI to step confidently into leadership roles

Ideal for early/mid career marketers who are ready to move beyond tactics and build strategic, measurable, AI powered leadership skills..

Designed for mid career operators who want to become strategic thinkers, make smarter decisions, and use AI to accelerate impact.

Transform from L&D order-taker to strategic business partner using proven frameworks that secure executive buy-in.

Think and Execute Like a Learning Leader

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Doctor of Education with 15+ years building evidence-based learning ecosystems.

Break Out of the “Order-Taker” Role in L&amp;DMost L&amp;D professionals get stuck taking orders—creating courses without influence over strategy. Even with strong skills, they struggle to: • Connect learning to business results leaders value • Gain buy-in or budget for ideas • Navigate organizational politics • Break through the ceiling that limits growthThis 4-week course gives you the tools and language to operate as a strategic partner. You’ll learn to audit learning ecosystems, build executive-ready business cases, map stakeholder influence, and design phased implementation plans that prove impact.What to Expect A 4-week blend of self-paced lessons and live collaboration:<ul><li>Week 1: Learning Ecosystem Audit</li><li>Week 2: Building Business Cases (+ Live)</li><li>Week 3: Stakeholder &amp; Implementation Planning</li><li>Week 4: Capstone Presentations (+ Live)</li></ul>Projects &amp; Community<ul><li>Project 1: Audit a real training request</li><li>Project 2: Create a Strategic Implementation Plan </li><li>Takeaway: Build a portfolio with audits, business cases, and influence maps—plus a positioning statement showing your readiness for strategic L&amp;D roles.</li></ul>

Transform from L&D order-taker to strategic business partner with C-suite access

Shift from executor to strategist by framing learning in business terms.

Use systems thinking to design learning that drives organizational impact.

Communicate learning value in ROI-focused language leaders respect.

Apply proven frameworks to link learning strategy to measurable results.

The Frustrated Senior ID Senior instructional designers tired of being order-takers who want strategic influence and leadership advancement.

The Ambitious L&amp;D Manager L&amp;D managers seeking C-suite access and organizational influence to drive business impact.

The Strategic Learning Professional Learning professionals ready to transition from tactical execution to strategic business partnership.

How to think through AI problems end-to-end: scoping, debugging, and knowing when to pivot.

Pilot Cohort

ML Engineer with 10+ years of experience

Hugging Face

DataRobot

Contextual AI

Snowflake

Snorkel AI

Rajiv Shah

Enterprise AI veteran: Shipping AI to production, with clarity and humor

Summer 2026

AI Problem Framing is to AI teams what System Design is to software engineers and Product Sense is to PMs. Whether you're building, evaluating, or leading AI work, this is the foundational thinking skill that separates results from rework.--🚨 Summer cohort: June 2 – June 26 🚨Winter Cohort is running in Feb/March---What you get:🔄 The Loop, a 5-step framework you'll use to think through every AI project🧑‍🏫 Live sessions and office hours where you can bring your real problems📊 Access to 200+ case studies, the largest collection of AI reframing examples📋 Production-ready checklists for RAG, Forecasting, GenAI🎥 Lifetime access to all recordings---This course is for you if:• Your AI works in demos but fails in production• You've spent months on a model only to realize you solved the wrong problem• You lead AI work but came from engineering, product, or PMYou'll learn from 200+ AI failures in 4 weeks. You gain years of experience and recognize the scars.

Most AI fails from bad framing, not bad models. Learn to fix that.

Frame AI problems right the first time

Diagnose what's actually broken

Own the problem, not just the solution

Steer your team past expensive mistakes

We focus on framing and strategy, not explaining what models or training means. Basic vocabulary lets us go deeper faster.

You understand what AI/ML is at a conceptual level

Real experience gives you context. The frameworks click when you can map them to projects you've actually built or managed.

You've worked on or led AI projects in some capacity

This is about decision-making, not implementation. You'll learn what to build and why, not how to code it.

No coding during the course; frameworks for thinking, not tutorials

Engineers who can build AI but want to master outcome engineering: knowing what to build, not just how

Building RAG, agents, or ML models? Let's get your demos into production! Learn the thinking that makes the difference.

Managers who need to evaluate AI/ML proposals, set realistic milestones, and know when to escalate