azgari 

Launch a Local Service Business That Makes $500K Year One

Azgari Lipshy

Host and Lead Strategist

Francesca Kennedy

Award-Winning Entrepreneur & Global Brand Builder

Funding & Legal Expert: SBA loan-ready in 30 days

Coming Soon..

Sales Coach: Get your first 50 leads

Learn exactly how to pick the right model, validate your market, get funded, and hit $500K/year.

Comes with $5,000 in free tools, templates & training.

Validate your market, launch right, get leads, automate ops, fund it fast, and scale to $500K in 12 months.

WHAT YOU’LL LEARN (6 PILLARS)

Avoid costly mistakes—get SBA loan-ready, legally set up, and bankable with templates, timelines, and expert guidance.

Get SBA-Loan Ready & Legally Set Up in 30 Days

Have you ever looked at successful, profitable service businesses and wondered "How did they do it?" How do you build something like Profit First that revolutionized the accounting industry? How do you create Intellectual Property (IP) that can be packaged in workshops, online classes and certification programs? How do you choose the *thing* out of all of your great ideas and IP that has the ability to scale? We are Pamela Slim, Darron Padilla and Josiah Owens, and we work with thought leaders to solve these exact problems every day. We want to share our 30+ years of insight in building successful business models and programs that will help you scale your service business without burning yourself out. The key is not to just build more offerings, the key is to zero in on a method or process that is uniquely yours, what we call your Thumbprint Method. When you do this, you open a path to: -More ease and efficiency in delivering your work, even if you still work 1:1-New business model and partnership opportunities with larger organizations-More impact, as your work can now be delivered by certified practitioners that you train Who this class is for: -Talented professional service business owners who have never taken the time to describe their work in terms of a model, method or process -Service businesses who are lumped in a general category like "business coach" but who actually have unique and disruptive approaches -Authors who have written a business book that seems too big to break into a concrete workshop, online class or program -Businesses getting ready to build licensing or certification programs that need to do some work to codify, tighten and refine their IP -Service professionals who are exhausted from building custom programs and are ready to build a clear, scaleable offering that differentiates them in the marketplace We have built hundreds of successful and scaleable programs for our thought leader clients. We will walk you through the way we build scaleable programs, workshops and certifications that earn our clients hundreds of thousands of dollars (and sometimes millions!) each year.

Are you ready to scale your service business, but drowning in overwhelm?

Course syllabus

Hands-on workshop to discover a method or program you can sell to scale your service business.

Session 1: Discover Your Thumbprint Method

Bring your model to class for expert feedback from Pam, Darron and Josiah. Work in large-group session as well as smaller breakouts led by each instructor. Leave with a clear idea of what you will offer, as well as template for marketing and selling it at scale

Session 2: Q&A and Feedback 

Course schedule

Service Professionals like coaches, consultants, lawyers, accountants, graphic designers or writers who are ready to scale their business

Authors who want to offer a successful workshop, class or program from their book(s)

Agencies and organizations who are preparing to scale through building methods and/or certifications

Who is this course for

What you’ll get out of this course

Most service businesses are great at getting their clients results. However, delivering the services is often a very hands-on and custom process that requires lots of 1:1 time, unique outputs and lots of billable hours. Learn how to select a core "productized service."

A clear, methodical way to select, define and describe your productized service - the key to a scaleable service business

Your clients want to know that you have a specific, trusted approach to solving their problem. Memorable models and methods have distinct visual elements (steps, stages, phases) that help your clients understand and complete their work.

Examples of visual methods and models

How do you know that your model or method will make sense to your ideal customers? In our feedback sessions, get expert input from Pam, Darron and Josiah to ensure your method will deliver the goods. In the 2 weeks between sessions, you can ask any question on the class forum!

Feedback on your method or model from experienced professionals

Selling productized services such as a model or method is often easier than selling custom coaching or consulting. As part of the takeaways from this class, you will get swipe files and templates for creating, marketing and selling your productized services.

A complete set of templates and swipe files for marketing and selling your method

Discover your unique Thumbprint Method that will allow your service business to scale and become more easy and profitable to run

Pamela Slim 

Founder, Pamela Slim Certification Agency and author, Body of Work and The Widest Net

Darron Padilla

Director of Learning Products

Josiah Owens

Lead Instructional Designer

Winter 2025 Cohort

Fall 2025 Cohort

Securing funding is challenging during unpredictable times. To standout, you need a compelling vision and a solid argument for why &amp; how you will execute your plan. This 4-week course transforms your ideas into an actionable plan that increases the chances for funding.

Create a Go-To-Market strategy that gets funding

Free Bonus Session: I will show you good, bad, ugly GTM strategies and discuss how to improve yours

Tuesday, September 2, 2025


Develop a long-term vision and competitive moat for your startup1.5 hour lecture + workshop + Q&amp;A

Friday, September 5, 2025


Meet with me to get direct feedback on your GTM strategy.Individual 1:1 sessions

Office Hours (optional) Wednesday, September 10, 2025


Develop your bulletproof GTM strategy1.5 hour lecture + workshop + Q&amp;A

Friday, September 12 2025


Office Hours (optional)
Wednesday, September 17, 2025


Evaluate and refine your GTM strategy1.5 hour lecture + workshop + Q&amp;A

Friday, September 19, 2025


Office Hours (optional)
Wednesday, September 24, 2025


Finalize &amp; get investor feedback on your GTM strategy2 hours: Presentation to Angel Investors

Friday, September 26, 2025


You're a founder looking to get funded but you're noticing it is hard to attract investor attention.

You're a marketing or product lead launching a new product and don't have internal support or resources to get traction.

You're an intrapreneur launching a new product and need a compelling strategy to get the green light from management.

Who this course is for?

Key outcomes

To increase investor interest,&nbsp;you'll develop a compelling VST that summarizes your 3-year business plan.&nbsp;

Creating your vision, strategy, tactics (VST)

Most founders get distracted by the competition and fail to execute their vision. To increase focus, you'll identify 5-7 unique advantages allowing you to become a market leader.

Determining your competitive moat

You&nbsp;may&nbsp;struggle&nbsp;to connect everyday tasks with your big picture vision. You'll work backward from your vision to create a detailed plan that you can execute at scale.

Linking your VST to your GTM strategy

It can be hard to&nbsp;know what tactics to pursue or leave behind. You'll get a framework to measure performance within your overall strategy.

Making better decisions without emotions

Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.

Mona Bijoor

Founder, Investor, Author

Unlock the Job-Search Advantage You've Been Looking For! In this transformative three-week course, you’ll gain the tools and insights to create a resume that grabs recruiters' attention and a portfolio with case studies that captivate hiring managers. Each 1-hour live session is packed with actionable feedback tailored to your unique strengths, and you’ll also receive personalized feedback from the instructor after every session. Combined with a structured timeline and clear assignment deadlines, this course accelerates your progress, helping you get results up to 50% faster than other programs. By the end of this course, you won’t just have a resume and portfolio - you’ll have a transformed personal brand that stands out in a crowded job market and gets noticed by recruiters and hiring managers.

Learn how to make your UX resume & portfolio stand out and get more interviews

This first live session of the course is an opportunity to meet and learn about your fellow cohort and your instructor.

Course Mixer

Each week will have lessons and assignments which should take roughly 3-4 hours to complete.

Weekly projects

An office hours session is a live event where you have the opportunity to ask the instructor any course-related question.

Office Hours

A workshop is a live event specifically focused on working on the week's projects. You'll have the opportunity to ask your cohort and/or your instructor any project-based questions.

Workshops

Who aren't getting contacted by recruiters (your resume isn't standing out)

Who can't make it past the recruiter screen (your resume and/or portfolio aren't standing out)

Who make it to the interview phase but aren't getting offers (your portfolio isn't standing out)

This course is designed specifically for designers:

Tailored asynchronous feedback between live sessions keeps you progressing even when we're not meeting. This is how we're able to achieve so much in just three weeks. OUTCOME: personalized advice on your resume, portfolio, and career strategy VALUE: $1,200 + ($150 x 8 sessions)

Personalized instructor feedback between live sessions

Live sessions where you can ask questions and get actionable feedback from your classmates and instructor OUTCOME: actionable insights from a supportive community of job-seekers and industry experts VALUE: $600 + ($75 X 8 hours)

6 hours of live sessions with your coursemates and instructor

In addition to the Maven community, I have created a private group of 200+ UX Design professionals you can take advantage of to get feedback from. OUTCOME: a strong community that will provide support and help hold you accountable to your goals. VALUE: $200 +

An active design community built around support, advancement, and personal accountability

After analyzing numerous examples of resumes, you'll understand the key ingredients to making yours great. OUTCOME: skills you can use to update your resume and get you interviews. VALUE: $500 +

Create a resume that highlights your unique skillset, stands out from the crowd, and gets you interviews

Learn storytelling and metrics-integration to share your experience through compelling case studies with measurable outcomes. OUTCOME: skills to create a personalized portfolio which highlights your key strengths and why your experience sets you apart. VALUE: $2,000 +

Learn how to create case studies that demonstrate your experience in a compelling way using metrics-based storytelling

The total value of this course is $4,500, but to keep it accessible, I am offering it at over an 85% discount for a limited time!

Total Value: $4,500+

Get hired faster with this transformative three-week course: stand out with a stronger resume and portfolio and land more interviews.

David Campana

July 25

September

Maybe you’re feeling stuck, burnt out, or not lit up by your full-time job anymore. Or, maybe you’re craving more balance, freedom, and ownership over how you spend your time. You might be realizing that your 9-5 isn’t as safe (or fulfilling) as it used to be. You’ve thought about going out on your own, but the “how” feels scary. → How do I position myself and standout?→ How do I find my first clients?→ How (and what) do I charge?→ How do I handle taxes and health insurance?→ How do I manage uncertainty? Moving away from the traditional career ladder can feel risky and confusing—but it doesn’t have to be this way. If you're an experienced operator ready to explore going fractional but unsure where to start, this course is built for you. Together, we’ll turn your expertise into a compelling offer, price it with confidence, build an initial pipeline, and set up the foundations of your business—all using the frameworks I used to build my own 6-figure fractional practice. What You'll LearnIn this 2-week sprint, we’ll get you out of idea mode and into action. You’ll walk away with:👉&nbsp;A vetted one-pager that clarifies your positioning and unique value you bring to clients👉&nbsp;Proven sales and relationship-building strategies to build your initial pipeline of opportunities👉&nbsp;A step-by-step launch playbook—with easy-to-apply templates—to take your practice from 0 to 1👉&nbsp;Light-weight systems and tools to set your business up for success👉&nbsp;Confidence and clarity—through hands-on workshops, coaching, and community—to actually start this next step in your career Course FrameworkThis course is packed with:👉&nbsp;4 Live Workshops👉&nbsp;2 Group and 1:1 Office Hours Opportunities👉&nbsp;2 Projects for Feedback👉&nbsp;Async Feedback &amp; Peer Support👉&nbsp;Access to a Fractional Alum Slack Community Why learn from me?I've spent the past decade working inside high-growth consumer startups like Rent the Runway, The Wing, and Tia. Three years ago, I left that world behind and launched my fractional consulting practice, Next Wave Marketing. Since then, I’ve worked with 25+ mission-driven clients I love, built a 6-figure fractional practice, and designed a career that fits into my life—not the other way around. Whether you're all-in on fractional work, in transition, or looking to diversify your income outside of your 9-5, I'm here to help you kickstart your independent journey with confidence. So, what are you waiting for?Learning how to monetize your expertise and make money on your own terms is powerful. This path isn’t for everyone, but if you’ve been thinking about it for a while—if your gut is saying there has to be another way—I'm here to show you how.

Get off the sidelines and kickstart your fractional practice with confidence.

We'll come together for live, interactive workshops on Monday and Wednesday afternoons.

3x Live Sessions – Monday & Wednesday

Have a question or want to workshop progress? Join office hours to get hands-on, actionable feedback from me and your peers.

2x Office Hours

Throughout the course, access bonus materials, pre-work, projects, and templates that you can directly apply to your business.

Async – Pre-Work, Post-Work & Templates

Full-Time Operators Looking For Greater Freedom + ImpactLearn how to monetize your expertise and diversify your income outside of your 9-5.

Senior Leaders (8+ Years of Experience) in TransitionAssess whether or not fractional work is the right path for your career journey.

New (&lt;6 mo) to Fractional WorkStandup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.

Who this course is for

You'll leave this course with:

Walk away with a focused, ownable way to describe what you do, who you help, and the unique value you bring.<ul><li>Define your initial offerings</li><li>Create your initial one-pager to use in outreach and discovery calls</li><li>Get personalized feedback from me and your peers</li></ul>

A clear positioning statement and offer suite that reflects your strengths

Learn proven, relationship-driven sales strategies to activate your network and attract your first clients—without feeling salesy.<ul><li>Apply proven, relationship-driven outreach strategies</li><li>Set up your lightweight CRM</li><li>Start building a pipeline of warm leads and referrals</li></ul>

Tactical networking & sales strategies to build your early pipeline and land your first projects

Take the guesswork out of pricing and scoping so you feel confident putting together proposals that close.<ul><li>Understand pricing models (hourly, retainer, project-based)</li><li>Define your pricing and offer strategy</li><li>Learn how to structure scopes that protect your time and value</li></ul>

Proven techniques to scope, price & set up client engagements for success

Leave with a step-by-step action plan and templates to launch your fractional practice, whether you're taking the leaping now or easing into it over time, including:<ul><li>Outreach Templates</li><li>Discovery Call Scripts</li><li>Scope &amp; Contract Templates</li><li>Systems Starter Kit</li></ul>

Templates, tools, systems, and a clear action plan to go from 0 to 1

You don't have to figure this out alone. Accelerate your transition with confidence with through:<ul><li>Personalized feedback on your positioning statement &amp; sales plan</li><li>Weekly office hours for 1:1 support</li><li>Collaboration and connections with operators navigating similar challenges</li></ul>

Personalized feedback and peer support from other operators navigating this transition

If you've been thinking about going out on your own but you're not sure where to start, this course will give you a clear roadmap.

Lightning Lessons

Launch a Local Service Business That Makes $500K Year One