Free Lesson
The 5 Sales Calls Every Founder Needs to Run
60 min
Sep 21, 2026 12:00 PM
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What you'll learn
Recognize the motion you're in
Know how many calls to expect from start to end and who needs to be involved before you start
Know which sales call you're actually running
Name each actual call in your motion (Discovery, Demo, Business Case, Proposal) and what each one needs to accomplish
Run the call itself with confidence
Be ready with agenda, the right questions to ask, and how to handle objections without getting caught off guard
Why this topic matters
Most founders default to what they know best: showing the demo, on every call.
A discovery call gets run like a demo, a pricing conversation gets run like a pitch, and deals stall even when the product itself is strong.
Knowing which call you're in, and how to run it, is a different skill from knowing your product, and it's often the difference between a call that moves the deal forward and one that quietly goes nowhere.
