Search Without Search Bars

Hosted by Yazan Al Tamimi

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The World-class Social Media Manager
Yazan Al Tamimi
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What you'll learn

Map the new consumer discovery path

Learn why traditional search funnels are failing and how to chart the new, non-linear path customers take on social feed

Build a demand engineering system

Get a framework to turn paid social from a sales channel into a system that shapes demand before the search ever happens

Create content for behavioral states

Learn to build content clusters that align with specific behavioral states for higher ROAS

Why this topic matters

The way people discover products has fundamentally changed. Social platforms now account for more search activity than Google on commercial keywords. But most paid social strategies are still built on the old funnel model — awareness, consideration, conversion. This lesson introduces a new framework for engineering demand directly inside the feeds where attention already lives.

You'll learn from

Yazan Al Tamimi

Social & Content Marketing Expert

Founding social and content lead for Spotify MENA, where I built and scaled the social media function across Saudi Arabia, Egypt, and Morocco. I have spent almost seven years working with artists, creators, agencies, and global teams, turning messy briefs into campaigns that drive real business impact. I now help social media managers become world-class operators who are trusted by leadership, loved by clients, and confident in their own systems.

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Previously at Spotify

Spotify
HBO
Comedy Central
Reebok
ASUS

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