Build Shorter Sales Cycles and Create Higher Win Rates

Hosted by Ren Saguil

What you'll learn

Qualify Financial Commitment

Understand and assess client’s level of investment in solving the problem.

Create Deal Momentum and Shorten Sales Cycle

Apply a structured buyer-sales process that aligns stakeholders and drives toward clear outcomes.

Deconstruct and Simplify Client's Complex Decision Making

Simplify complex decision making using the 5 Questions Decision Process Framework. Learn through a step-by-step process.

Why this topic matters

Enterprise deals can scale revenue 5-10x faster than smaller opportunities, but they're also the most challenging to close. Sales teams typically navigate 9-12 month cycles with buying committees of 6-10 stakeholders, and more than 60% of deals end in "no decision." In this Lightning Lesson, Ren will teach and share how to develop shorter sales cycles and create higher win rates.

You'll learn from

Ren Saguil

Sales Leader @Fraxional, Built €130M+ Sales Across Tech Giants

Ren is a 25-year experienced revenue leader with a proven track record of exceeding targets and growing large, complex accounts within the Technology, Media, and Telecom (TMT) industry.

She has led and won enterprise and large, complex deals at Globe Telecom (Singtel Group), Alcatel-Lucent (Nokia), Ruckus Wireless, and Vodafone, contributing to more than 130M Euro career sales.

Creator of the B2B Sales Maturity Framework, Ren empowers sales professionals by integrating strategy, processes, and behaviors to optimize sales cycles and drive revenue growth.

Today, Ren drives growth at Fraxional, helping companies scale faster and efficiently and runs corporate sales trainings for elite sales teams.

Previously at