Creating AI-Powered Personas and Focus Groups

practical skills and tangible tools to accelerate your career immediately

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Creating AI-Powered Personas and Focus Groups

Hosted by Abi Awomosu

Thu, Oct 3, 2024

2:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Thu, Oct 3, 2024

2:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Breathing Life into 'Synthetic' Personas

Learn the secret to crafting AI personas that feel authentic, are true-to-life, and help you truly understand customers

How to Use Internet Data as Your Billion-Person Focus Group

Learn how to use AI and online data to uncover hidden customer needs and desires, validating your ideas in real time

Hands-On Demo

Watch an AI focus group in action and learn the strategies to build your own and unlock the true voice of your market

Why this topic matters

In today's fast-paced digital world, understanding your customers is more crucial than ever. Traditional market research methods can be slow and expensive. AI-powered personas and focus groups offer a revolutionary alternative, enabling you to: validate your ideas before investing heavily, uncover hidden market opportunities, and make data-driven decisions with confidence.

You'll learn from

Abi Awomosu

20+ Years Analytics and Research Experience: ex-Meta, Uber, Apple

Abi Awomosu is a seasoned research and analytics expert with 20+ years experience spanning Fortune 100 tech giants, global advertising agencies, corporate innovation and as a mento and advisor to over 200 vibrant startups across the world.

As the founder of Data, Art & Soul, a strategic insights consultancy focused on startups, scale-ups, and purpose-driven businesses, she's on a mission to democratise insights, empowering businesses of all sizes to build products their customers truly love.

Abi specialises in combining AI, data exploration, qualitative research, and market analysis to uncover valuable insights and market opportunities. Her passion lies in uncovering the 'why' behind consumer behaviour, translating data into actionable strategies that fuel sustainable business growth.

Previously at