Building a Proactive Plan: From Reputation Risk to Readiness

Hosted by Kathryn Kolaczek

In this video

What you'll learn

How to identify the top 5 risk areas for your organization

Quickly pinpoint your organization’s biggest vulnerabilities before they become full-blown crises.

The difference between risk management and crisis readiness

Learn why planning for risks isn’t enough—and how true readiness keeps your reputation intact.

Building a culture of accountability and early escalation

Create a team mindset where small issues are raised early and resolved before they escalate.

How to use a crisis readiness audit to strengthen your skill

Use a proven audit framework to reveal gaps, boost confidence, and protect brand trust.

Why this topic matters

Learn how leaders can spot vulnerabilities, build internal alignment, and create an environment where issues are managed before they explode.

You'll learn from

Kathryn Kolaczek

Kathryn is known for creating clarity and control in the moments that matter.

Kathryn Kolaczek is an entrepreneur and communications strategist who helps organizations lead confidently through times of crisis. As CEO of Alchemy Communications — a full-service PR firm specializing in media strategy, stakeholder engagement, and crisis management — she has developed and executed response strategies for product recalls, board governance disputes, environmental crises, and incidents involving employee injury and loss .


She is known for creating clarity and control in the moments that matter most — helping organizations protect their reputation, their people, and their long-term credibility.

Go deeper with a course

Fundamentals of Crisis Communications
Kathryn Kolaczek
View syllabus