YasiBaiani

5 AI Concepts Every PM Should Know

Yasi Baiani

CEO of Raya Advisory & Product Leader

Max Haining

Founder of 100 School

Sara Davison

Founder & CEO of Maivenly

Mahesh Yadav

Gen AI PM @ Google | ex-Meta

Understand No-Code x AI and how to use it to build assistants, web apps, and mobile apps.

Building Your Minimum Viable Product (MVP) with AI

Learn about various models and how to evaluate outputs, using human-in-the-loop (HITL) and/or auto-eval systems

AI Implementation and to Evaluate Your Outputs

Learn how to assess the success of GenAI products and their business impact.

How to Measure AI Product Success

Learning about the difference between Agentic AI and Generative AI, and how to build an Agentic AI.

Agentic AI, why it matters, and how to build one

AI can help you handle routine tasks in minutes instead of hours. Forward-thinking PMs are already using AI to: ✅ Automate routine tasks: Complete tasks like - writing requirements, analyzing feedback, creating roadmaps et.c - in minutes, not days.✅ Boost productivity: Save 10+ hours a week, freeing up time for high-impact, strategic initiatives.✅ Elevate quality: Deliver top-tier results with less effort, enhance creativity, and decision-making.✅ Stand out: Build personal AI agents, stay on the cutting edge, get recognized as a trailblazer.✅ Accelerate career growth: Impress stakeholders, improve marketability, and propel your career forward. You can do the same. You just need a playbook. The AI Empowered PM bootcamp is your "easy button" to transformation. Our bootcamp is the simplest and fastest way to acquire the skills, mindset, and tools you need to become an AI Empowered PM. By the end of the bootcamp, you will be able to: 1️⃣ Significantly boost your productivity, saving 10 hours a week2️⃣ Make better data-driven decisions, deliver higher-quality work, improve creativity, and impress stakeholders3️⃣ Accelerate your career growth by differentiating yourself as an AI Empowered PM leader And you'll achieve all this WITHOUT feeling lost, spending hours experimenting, or trying to figure it out on your own—no matter your current level of AI skills. This isn't another generic AI course. It's a targeted, actionable playbook designed specifically for product managers. Real success stories from PMs like you. I've already helped 500+ PMs use AI for their daily PM work. Here are just a few examples, • Marcy saved 480 hours a year using AI to write requirements. What used to take her days now only takes minutes.• Antonio is leveraging AI to analyze user feedback. This not only saves him 400+ hours a year but also dramatically improves the quality of insights.• Daniel leveraged his AI-empowered PM expertise to secure a top new position. His new management looks to him to lead PM productivity initiatives. The time to master AI is NOW!! Few PMs truly know how to harness AI effectively. Those who master it today will lead tomorrow. Here’s the reality: • PMs who master AI now will be ahead of the curve.• PMs who wait a year will be playing catch-up.• PMs who wait two years will be left behind. If you’re ready to become an AI Empowered PM, this is your moment. Want to join us? --------List Of AI-enabled Tasks We Cover In The Bootcamp (partial): IDEATE• Brainstorm feature ideas• Prioritize - MOSCOW• Generate Product Summary• Generate Problem Statement VALIDATE• Create personas: B2C• Create personas: B2B• Generate a user’s day in the life• Create user journey maps• Create user journey maps with Images• Generate user interview questions• Generate user survey questions• Synthesize user feedback - Positive / Negative / Features Requested• Synthesize user feedback - SWOT UI/UX• Brainstorm content structure• Brainstorm site maps• Create wireframes• Write copy for UX BUILD• Write user stories• Write acceptance criteria• Write acceptance criteria - Negative / Edge Cases• Create product roadmap - Single Feature• Create product roadmap - Multiple Features• Generate release notes - External GTM• Market research - Competitor Analysis• Market Research: Competitor Feature Analysis• Market research - Industry Trends• Market research - Customer Segmentation• Generate value proposition• Generate product press release• GTM launch plan Level Up• Learn new PM skills• Learn technical concepts• Personal coach• Product management trends And growing!!

AI is transforming the PM role - Are you ready?
 

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

April 2024: 4/3 - 4/17

May 2024: 5/1 - 5/15

Upcoming Cohorts

Product Managers, Product Owners, Designers, and Engineering Managers who are just starting with AI and want a simple way to skill up.

PMs who are already using AI for your PM work and want to learn advanced techniques and level up your skills.

PMs who would like to use AI to differentiate, improve their marketability, and future proof their skills.

This course is not for you if you want to learn how to build Generative AI products.

Who is this course for

Here's what you will learn...

Automate 30+ essential PM tasks after just the first session (see list below) Craft precise prompts for automating future PM tasks (learn to fish) Unlock the secrets of getting high-quality responses every time﻿

Foundational skills: Hit the ground running

Build your personal PM co-pilots (GPTs) - ZERO coding required Select the right LLM / AI tool for each PM task Leverage frameworks to evaluate and improve AI response quality

Advanced AI techniques: PM superpowers

Develop the right mindset to win with AI in product management Understand how LLMs work and tap into their full power Track and quantify the ROI of using AI in your PM workflow

AI strategy mastery: Think like an AI-enabled PM

Adapt AI techniques for your specific industry, B2B, B2C, or product type Troubleshoot common issues PMs face when leveraging AI Use AI responsibly, ensuring data privacy and avoiding bias

Real-world AI mastery: From theory to practice

<ul><li>Personal PM productivity boosting prompt library</li><li>5 Keys framework to unlock LLMs true potential</li><li>Guide to top LLMs and 25 hot PM tools</li><li>6 litmus test metrics to quickly evaluate LLM responses</li><li>Stay ahead of AI trends in product management</li></ul>

PM AI toolkit: Exclusive bonus assets ($200 value)

Master practical AI in 3 weeks. Save 10+ hrs weekly. Deliver better work with less effort. Accelerate your career. Trusted by 500+ PMs.

Mustafa Kapadia

Founder | ex-Google | Products & Innovation

Nov 2024

Feb 2025

Your days are jam-packed with meetings and urgent slacks. You're always busy, but never accomplished—feels like treading water. Deep work feels like a distant dream: Instead of proactively driving strategy, you're stuck putting out fires left and right. You're drowning in tasks that "AI could never help with"—but worried about being left behind by peers who are using AI better. It's going to get tougher. Boom times are over, and tech orgs are flattening. More experienced people are competing for scarcer product roles. Rapid advances in AI are accelerating expectations of what one product manager can handle. As a result, companies are increasingly expecting&nbsp;product managers to own a broader swath of the product, lead multiple teams, and set strategy—while staying hands-on.&nbsp; Every PM in this situation will inevitably hit a wall.&nbsp;What worked in the past won't work anymore. (This is where many senior PMs burn out.)&nbsp;Now imagine if you could: ✅ End your day with a sense of accomplishment, knowing you've moved the needle on strategic initiatives. ✅ Spend a good chunk of every day in deep focused work&nbsp;(guilt-free!) ✅ Lead multiple teams with successful outcomes ✅ Cultivate self-reliant teams that operate smoothly, even when you're not in the room ✅ Communicate confidently with leadership about your capacity and priorities. ✅ Leverage AI for strategic decisions, hard conversations, routine tasks, and high-quality artifacts (while maintaining your unique voice and strategic thinking) ✅ Consult, brainstorm, and converse with an AI copilot that understands your unique team &amp; company context (and gets smarter over time) ✅ Be known as the PM who's always finding new ways to use AI After working with &amp; interviewing dozens of successful product leads, they all consciously rebuilt these career-critical areas: 1. Redesigned their personal operating system2. Implemented the key habits of self-reliant teams3. Recognize overhead and influence product org structure4. Leverage AI as a thinking partner, writing documents, and routine tasks. This live, hands-on, cohort-based program is radically tactical. Together, we'll implement the best practices by tailoring templates, tactics, frameworks, screenshots, and scripts you can apply instantly to your individual situation. 🏆 Why this course will help you win&nbsp;🏆 Lead Multiple Teams Successfully: Manage teams across domains without feeling spread thin. Become More Strategic While Staying Hands-on: Carve out ample breathing room for creative deep work and reflection. Prevent Burnout: Feel a clear sense of progress, handle strong emotions of overwhelm, and make room for self-care. AI-Proof Your Career: Earn a reputation as the best PM at delegating, supervising, &amp; tinkering with AI—across the largest amount of product tasks. Stand Out in a Competitive Market: build a track record of broad capacity &amp; getting shit done. Accelerate Career Advancement: Position yourself for promotions and leadership roles by demonstrating strategic influence while remaining hands-on. Getting started is easy: 1️⃣ Start with my 6-day email course to get free content from behind the paywall (scroll down to sign up) 2️⃣ Enroll in the 3-week live cohort for accountability, live interactions, and small group learning (plus 2x 90-minute AMA office hour sessions) 3️⃣ Continue your journey with bonus content and a private&nbsp;community&nbsp;of experienced PMs who are ready to level up. Join professionals from Apple, Google, Microsoft, Amazon, TikTok, Meta, Stripe, and hypergrowth startups who have already enrolled.

Does this sound familiar?

All sessions will be recorded — recordings will be available in your Maven account within an hour

Six Live Sessions on Mondays & Wednesdays

Two AMAs on Sundays (Optional)

This course is optimized for very busy schedules of senior product managers. Each project is quick, concrete, and immediately accelerates your productivity.

Bite-sized weekly projects

Course schedule

Senior PMs who want to expand their scope and lead multiple large, strategic initiatives while remaining hands-on.

Product managers who feel overwhelmed and treading water and want to be in the driver's seat of their time and well-being.

Product leaders who want to coach their reports for outsized impact, and set up their product teams to ship faster.

What you’ll get out of this course

🏗️ Build a system to manage multiple large initiatives across multiple teams.📝 Design your personal to-do queue to reduce anxiety and feel progress.☑️ Make time for self-care without feeling guilty.

Craft Your Custom Tools

📜 Learn product scrapbooking to cut time required for large, strategic tasks.⚔️ Pre-empt busywork from ever reaching your to-do list (or anyone else's).🌅 Turn Slack into a tool that brings peace of mind, not chaos.

Eliminate Tasks

🛠️ Build your personal PM AI Copilot that you'll actually use (from scratch, without any code)🏅 Earn a reputation as the best PM at delegating &amp; supervising AI—across the largest amount of product tasks.👃 Build a strong AI product sense by using LLMs routinely

AI-Proof Your PM Career

🔒 Deep work for PMs: key habits that make focus time a reality🏆 Lead recurring meetings that get more valuable with time.🍉 Actively manage your brain’s freshness and creativity.

Design Your Days

🔥 Bring out your teammates' full superpowers.🎖️ Earn engineers' trust—without being technical.🙃 Assess when an engineer isn’t a fit for working on an innovative product team.

Motivate Engineers

🚨 Drive urgency without burnout🏎️ Write updates &amp; schedule meetings that create velocity💬 Foster slack habits of fast-moving teams

Ship Sooner

🌊 Practical steps for managing overwhelm when things feel impossible.🪩 Learn how to embrace, not fear, our desire for distraction.📦 Asks from Leadership: How to respond when you’re at capacity.

Handle Feeling Flooded

💎 Be valuable, not needed: focus where you can uniquely support your team.🎙️ Launch three habits that promote team autonomy and elevate your role to a strategic level.

Cultivate Self-Reliant Teams

🏋️ Identify the four types of overhead your product org creates for PMs.🏛️ Frameworks for organizing roles and teams📜 Construct a script to reflect observations to leadership.

Assess How Your Product Org Affects PM Productivity

Earn a reputation as a product manager who gets s*** done—without feeling overwhelmed, treading water, or working nights and weekends.

Tal Raviv

Gen AI PM, early @ Patreon, Riverside, Wix, AppsFlyer, 1700+ students

Dec 2024 cohort

Jan 2025 Cohort

The AI Revolution is Just BeginningSince ChatGPT's landmark debut in late 2022, we've witnessed a seismic shift in how businesses and consumers view AI. What started as a fascinating chatbot has sparked a fundamental transformation across industries. Large Language Models, once considered cutting-edge, are now table stakes. As we move from GenAI to Agentic AI, the pace of innovation shows no signs of slowing.The message is clear: AI isn't just another tech trend—it's becoming the core of how products and services will be built and delivered. Whether you're in B2C or B2B, your products will either evolve to leverage AI or risk becoming obsolete. The AI Execution ChallengeBut here's the paradox: While AI technology races forward, many product teams are still struggling with the basics of building successful AI products. If you're a product or design leader, you've likely experienced the pressure to "get something out there with AI." Companies are rushing to implement solutions, driven by top-down mandates, competitive pressure, or technological FOMO.The reality? Successful AI products aren't born from rushing to implementation. They come from thoughtful strategy, careful validation, and deliberate planning that creates genuine value for users and business. Right now, teams are:- Jumping into AI implementation without proper strategic deliberation- Struggling to identify which problems truly need AI solutions- Missing alignment with critical user needs in the rush to deploy- Lacking frameworks to evaluate and validate AI opportunities- Unable to effectively communicate the "why" behind AI initiatives But does it have to be this way? You can learn to evaluate and strategize AI initiatives with confidence. You can develop clear frameworks for validating AI opportunities. You can create compelling roadmaps that align stakeholders around a shared vision.This is exactly what you'll master in this course. What you will learn: - How to identify which problems truly need AI solutions- How to evaluate AI opportunities using proven frameworks- How to build user trust in AI through thoughtful design- How to craft AI experiences users will actually adopt- How to validate AI features before heavy investment- How to choose the right AI interfaces for your use case- How to define data requirements for AI success- How to plan for responsible AI implementation- How to measure AI product success meaningfully- How to communicate AI strategy to stakeholders- How to align teams around your AI vision- How to create AI roadmaps that drive real value- How to assess technical feasibility early- How to prototype AI features with no-code tools to get buy-in Our ApproachThis course is designed to transform how you think about and approach AI product opportunities. If you engage fully with the course, you'll make a fundamental shift from "How do we add AI to our product?" to "How do we strategically create value with AI?" You'll develop the muscle memory to instantly recognize good AI opportunities, ask the right questions, and make informed strategic decisions. Throughout the program, we'll move beyond theoretical frameworks to tackle real challenges you're facing through AMA sections of the workshop. We'll explore the nuances of different AI use cases, examine edge cases that challenge conventional thinking, and work through examples that build your strategic instincts. Every framework and approach we teach comes from real-world experience leading AI initiatives—successes and failures included. We've specifically designed this course to build your confidence through practice. Each week builds upon the previous learnings, helping you develop a natural intuition for AI product strategy. All sessions are recorded, and frameworks are documented so you can revisit and reinforce your learning as you lead future AI initiatives.

Plan Your First AI Prototype with Help from Seasoned AI Professionals

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time AI Product Discovery WorkshopThis workshop includes time to practice the frameworks we're learning with group breakouts and hands-on exercises. Recording will be available.

Tuesday, December 3rd

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time Design Considerations for AI SystemsGet ready to tour the world of innovative UI user experiences. Recording will be available.

Wednesday, December 4th

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time Data &amp; Technical Plans for AI ProductsWe'll dive deep into data considerations and how to choose between emerging architecture frameworks in AI systems. Recording will be available.

Tuesday, December 10th

8:00 - 9:30am Pacific Time11:00 - 12:30pm Eastern Time5:00 - 6:30pm British Standard Time AI Protoyping and ValidationGet ready for a fast-paced ride through the world of tool for AI prototyping and validation. Recording will be available.

Wednesday, December 11th

Put aside 2-3 hours to work on your AI project idea between sessions. You'll be guided with a workbook to consider the most important decision points.

Weekly projects

Join our Slack community that lives on even beyond the course! Network with like-minded product and design leaders, and get feedback on your projects and progress.

Network & Get Feedback

Product Leaders &amp; Founders Leading AI initiatives or building AI products? Learn to evaluate opportunities and create roadmaps that deliver

Design &amp; Research Leaders Shape the future of AI experiences. Learn to uncover user needs, design trustworthy AI interactions, and validate

Innovation Consultants Guide clients through AI transformation. Learn frameworks to evaluate opportunities and create actionable strategies

This course is NOT for aspiring product and business leaders hoping to use AI to gain their first experience in software development.

Key Outcomes

Learn to identify and validate AI opportunities that deliver real value. Move beyond the hype to uncover genuine user needs and business opportunities that AI can uniquely solve.

Define Winning AI Opportunities

Master the principles of designing AI interfaces that users trust and love. Learn to create experiences that balance automation with user control, transparency with simplicity.

Craft AI User Experiences
 

Develop comprehensive strategies that address data requirements, model selection, and technical feasibility. Learn to make informed decisions about AI capabilities and resource needs.

Create Actionable AI Strategies
 

Master the principles of AI product design that build user confidence. Learn how to create experiences that are transparent, intuitive, and aligned with user expectations in the AI era.

Design for Trust & Adoption
 

Build compelling narratives around your AI initiatives. Create strategic documents and presentations that communicate your vision and gain buy-in from leadership and stakeholders.

Drive Stakeholder Alignment
 

Learn to assess AI implementation options and make informed decisions about technology choices. Develop criteria for selecting the right tools and approaches that align with your product goals.

Evaluate Technical Approaches
 

Create a portfolio of strategic artifacts including opportunity assessments, user journey maps, data strategies, and product roadmaps that showcase your AI product leadership capabilities.

Build Your Strategic Portfolio
 

Learn to strategize, validate, and plan AI products that deliver value. Leave with a  plan to build your first Minimum *Lovable* AI Product!

Rupa Chaturvedi

Polly Allen

Cohort 1

Cohort 2

Building on the Success of Our Flagship Course Due to the success of our flagship course, "Mastering AI Skills for Marketers," we’ve taken the most popular content, insights, and feedback from the market research section of that course to develop a more fleshed out, specialized program: "Mastering AI Skills for Market Research." This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (I’d argue superior) in quality, more valuable by being Live, updated with fresh content for each cohort, and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. 9 Lessons over 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. * A community of forward-thinking Marketing Pros: Learning is better with others. We've seen it in our other courses and you will too. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Three 90-minute sessions packed with tips and tools you can use straight away.

Session 1: Wed, Sep 25, 9:00 AM - 10:30 AM PDT

Session 2: Tue, Oct 1, 9:00 AM - 10:30 AM PDT

Session 3: Thu, Oct 3, 9:00 AM - 10:30 AM PDT

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Our cohort students are senior-level and C-Suite Marketing Leaders seeking to maintain Leadership roles by learning Frontier AI Skills. Engage in interactive workshops and Q&amp;A sessions, gaining insights from both experts and peers.

🌐 Collaborative Learning Environment & Networking Opportunities


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


Level-up & propel your Marketing Research game with AI Tools. Our Practical, Hands-on course shows how AI can improve your Market Research.


Michael DeNunzio

Peter Monk

Guest AI Platform Experts

Level-up your AI Marketing Research Game with our Practical, Hands-On Live Cohort.

Lightning Lessons

5 AI Concepts Every PM Should Know