John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service, and retention strategies.

WHO I HELP

I partner with product teams, marketers, founders, and innovation leaders who are:

• 🚫 Stuck spinning their wheels on positioning and messaging
• 🚫 Struggling to achieve product-market fit or retain customers
• 🚫 Unsure how to turn research into actionable GTM clarity

HOW I DO IT

By combining Jobs-to-Be-Done research with Applied Behavioral Science, I help you:

• ✅ Reveal Switching Behavior → understand what truly drives buying decisions (Product-Market Fit)
• ✅ Echo the Buyer’s Voice → craft messaging that speaks how they speak (Language-Market Fit)
• ✅ Shape Choices & Behaviors → design for adoption, retention, and advocacy (Behavioral-Market Fit)

Unlike most agencies or consultants, I integrate customer causality, behavioral triggers, and decision psychology — giving you a faster, more confident path to growth.

⚡ With GenAI-powered methods, we compress time-to-insights from 45 days to just 10 days. 🚀