Manisha Arora

How Big Tech Actually Evaluates DS Candidates

Siddarth R

Director of Data Science, Microsoft

Understand the full mix of technical, AI and business skills that define a strong Product DS in today's market

Core Skills of a Product DS

Walk through how AB testing, Product Sense questions are designed and what a strong answer looks like

How Interview Questions Are Structured

Leave with a practical, prioritized plan you can act on immediately to build the skills that matter most for this role

A Targeted Preparation Strategy

Every session is intensely hands-on and practical

Google, Arize AI, Spotify and Apple

Apple

Spotify

Cruise

UC Berkeley

Arize AI

Aman Khan

AI Product leader at Arize AI, Spotify, Cruise, Zipline, and Apple

Riverside, Patreon, Wix, and Appsflyer

Patreon

Riverside.FM

AppsFlyer

DuckDuckGo

Tal Raviv

Co-creator of Familiar. Early PM @ Patreon, Riverside, Wix, AppsFlyer

Cohort 2

Cohort 3

You're using ChatGPT daily, but still feel like an outsider when engineers discuss context management, RAG pipelines, and agent memory. The gap is widening daily, and then Meta announces a new PM interview: "Product Sense with AI."Half of product sense is knowing your users. The other half? Deep intuition for the enabling technologies: what's easy, what's hard, and why.Most courses teach AI through slides and flowcharts. We take the opposite approach: you'll build your personal OS using Cursor and Claude Code, the same "exposed wires" tools engineers use.Why? Because using AI coding agents daily is like iterating on a suite of AI products with a user of one. The bottlenecks become visceral, the solutions intuitive.In this radically hands-on workshop, you'll move from chat UIs to engineering tools, build a Personal OS for daily work, and realize you've built a portfolio using every AI engineering primitive.Result: X-ray vision for any AI product. When others see magic, you see architecture. You're known for saying "let me show you" and demoing live.When Anthropic or OpenAI announce something new, you already intuited it was coming because you faced that exact problem last week.

Build your personal OS in Cursor & Claude Code—to learn AI technical foundations

Move from ChatGPT to Cursor/Claude Code for all tasks

Build a portfolio of Al products you use daily

Build confidence and gain a competitive edge amongst your peers

Develop X-ray vision for AI products

Prototype AI solutions during meetings

Lead AI transformation

C-suite executives and venture investors who need practitioner intuition to evaluate business models confidently.

Product builders who want to improve their technical intuition by building their personal AI systems.

Big Tech candidates preparing for AI product sense interviews, by building a portfolio of working AI systems they use daily.

Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.

Managing Partner - Customer Centric LLC

Ecobee

lululemon athletica

G Adventures

Citi

Humana

JOHN GUSIFF

Insights Architect, Consultant CX/UX/MR

Intuit

Microsoft

ServiceNow

YouTube

DOMINIC RICCHETTI

Insights Architect, Consultant CX/UX/MR Strategy and Methods

Cohort 1

🔍 Uncover. 📊 Quantify. 🚀 Innovate.Transform Your Product Experience and Strategy with Jobs-to-Be-Done ResearchMost teams stop at the customer interview. But understanding customer progress isn’t just about rich stories — it’s about translating that insight into an actionable, quantified strategy. Gain the tools, methods, and confidence to drive smarter product decisions leveraging proven jobs-to-be-done quantitative research methods.It will be case study-based course you'll get hands-on experience in the following:🎯 Define your market (job performer + job=to-be-done) using the Market Definition Canvas🔍 Identify the core job, related jobs, and emotional context🛠️ Create a robust process map to reveal friction and opportunity across the customer journey🎯 Pinpoint and validate the right target audience📋 Design outcome-based surveys that quantify product and CX opportunities📈 Run opportunity scoring to prioritize what matters most🧠 Make strategic decisions based on actual customer progress — not opinionsWe’ll leverage powerful frameworks and methods from Tony Ulwick and Jim Kalbach.

Uncover. Quantify. Innovate.
Transform Your Product and CX Strategy 

Frame Your JTBD Research with Precision

Build a Robust Job Map for Quantitative Analysis

Design an Outcome-Based JTBD Survey (Quantitative)

Analyze and Visualize JTBD Survey Data

Create a JTBD-Validated Product & Experience Strategy

Apply PCA + JTBD to Advanced Business Decisions

Innovation Leaders seeking to identify underserved markets and high-impact opportunities that shape product and experience strategy.

Product managers looking to prioritize jobs/outcomes using quantitative customer needs data, not just gut instinct.

User and UX Researchers ready to move beyond interviews and turn JTBD insights into statistically valid, data-backed findings.

You'll learn skills that have helped >1000 of Shreyas' students build successful products, craft compelling strategies, get hired/promoted.

May 2026

Advisor to founders. Product builder.

Stripe

Google

Anthropic

Shreyas Doshi

Built successful products at Stripe, Twitter, Google. Advisor to founders & CEOs

March 2026

June 2026

Product Sense is the ability to usually make correct product decisions, both macro &amp; micro, even in the face of major ambiguity.A common misconception regarding Product Sense is that it is something you either have or you don't.In reality, you can significantly improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity.People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income.<a target="_blank" rel="noopener noreferrer nofollow" href="https://testimonial.to/shreyas-improving-your-product-sense-course/all">Product Sense is a skill and thousands of highly talented &amp; accomplished product people have leveled up greatly on this skill by taking this course</a><ul><li>70% of students, after they see the magic of this course, wish they had enrolled for the course much earlier than they did</li><li>Hundreds of product-focused founders and CEOs have taken this course. Many CEOs have sent their entire company to this course after taking it themselves</li><li>40% of students who take the course first heard about it from a friend or colleague who took it</li></ul>In the AI age, nothing matters more than Product Sense. Learn it. Sharpen it. Master it. Apply it &amp; win.

Product Sense is the main skill that matters in the AI age for product builders.

What makes users choose your product, what gets in the way, what nudges work

How to conceive correct & compelling ideas for your product strategy and plans

How to do correct Positioning & Segmentation for your product and communicate it

Build better Taste & convey your Taste in ways that is actionable for your team

20 specific Product Creativity Techniques to build better products & experiences

You will develop skills for everything above in ways you can immediately apply

Folks who are are involved in content creation, coaching, teaching, or other such side hustles should not enroll. We seek 110% product focus

This course is NOT FOR everyone

It is almost certainly the most advanced product course out there, suited for founders & advanced career folks in PM, Design, Eng, Data, etc

This IS NOT a beginner or intermediate level course

If yes, it will likely be transformative. But it IS NOT for folks who like to outsource their thinking to others and just follow directions

It is FOR YOU if you like to think for yourself and truly want to win

Product-focused startup founders &amp; CEOs who want to improve their ability to make more correct product decisions. Pre-PMF &amp; just post-PMF.

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

Senior product leaders across PM, Design, Analytics, Eng, Ops, Mktg, etc. Many product team leaders (P-D-E) also take this course together.

Go from PM to Leader executives trust — by earning approval for AI products that deliver measurable business outcomes via the Product Model.

 3x Head of Product, 2x CEO, 1x GM

The Home Depot

U.S. Army

Cadence

Unilever

Stanford University

Rocky - ProductLedCEO

3x Head of Product |
2x CEO |
1x GM |
Led $1.3 Bn Product dept at Home Depot


AI is not replacing Product Managers. It is replacing the ones who cannot think.AI Product Builder — build a product using AI tools &amp; ship fast — is no longer a differentiator.So what separates the PMs companies fight to keep from those quietly replaced?The measure of success is never how many AI products did we ship.It is did we move the needle.Before you become a Product Builder, you need to be a Product Explorer™ — the ability to connect every decision to a business outcome that your executive is accountable for.A Product Explorer™ is given problems to solve, not features to build. That distinction changes how execs see you.That discipline is called Product Strategy &amp; Discovery — &amp; most PMs skip it entirely, turbocharging the feature factory. Garbage in, garbage out, faster.The PM who survives develops 3 skills:<ul><li>Executive skills to set product strategy and earn approval</li><li>Inventor skills to run Product Discovery &amp; find solutions worth building</li><li>Operator skills to scope, frame ROI, &amp; deliver the business outcomes</li></ul>Over four Saturdays, you develop all three — through the Product Model, build your own AI opportunity, &amp; a business case judged by Rocky &amp; a Fortune 10 leader.Not someday. Now.

Master the Executive, Inventor & Operator skills that make C-suite fight for PMs

Executive skill: connect every product decision to a business outcome.

Executive skill: set AI Product Strategy tied to mission and outcomes.

Inventor skill: run Product Discovery to learn what is worth shipping

Operator skill: build a Business Case that earns executive approval.

All 3 skills: pitch and earn Executive Approval under real pressure.

All 3 skills: measure success by Outcomes — not features shipped.

You've shipped at least one product or feature — this course builds on that foundation, not from scratch.

Basic product management experience

You've used ChatGPT, Claude, or Gemini at work or personally — so we can skip the basics and go deeper.

Familiarity with at least one AI tool

Week 2 discovery prototyping sessions run on Claude (claude.ai — Pro plan, USD 20/month). You will need the paid plan to build and test it

Access to Claude's paid plan (USD 20/month)

PMs stuck in Project Model — shipping what stakeholders ask, who are ready to switch to Product Model — solve problems that tie to outcomes.

Mid to senior PMs who do solid product work but struggle to connect it to what leadership actually cares about.

Product managers feeling pressure to deliver AI results but unsure how to make it count at a business level