Product Insights

Building a Real-time Voice based Analytics Tool

Aditya Vithaldas

Product Builder - Ex. Zalando, Flipkart, eBay

Ask questions about sales, get clear answers, and drill deeper with follow-up questions - all using your voice.

Explore your apps performance through natural conversation

Build your own voice analytics tool, connect it to your data, and start asking the questions that matter to you.

Build a tool you can start using today

This is not a course you complete. It's a practice you begin. The skill of hearing what your market needs before they have words for it.

AI Research Leader •Ex-Meta, Uber, Apple

Uber

Apple

Google

Canvas8

Abi Awomosu

AI Research Leader • Ex-Uber, Meta •  Bestselling Author of 'How Not to Use AI'

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Most practitioners don't struggle with access to data. They struggle with knowing what matters — and AI made it worse, not better.Most AI research courses teach extraction: summarize quicker, automate the asking, replacing the human with the synthetic.The Billion Person Focus Group® does the opposite. You use AI as a listening partner to access patterns from places where people actually gather and speak unfiltered— forums, communities, support tickets, sales calls, product data.Triangulate across sources. Bring receipts. Then hand off what you find to surveys, interviews, or experiments.Discovery first. Validation second.This isn't "move fast and break things." It's see first—act once.In two days, you’ll apply this to a real high-stakes decision and leave with:<ul><li>Visual market landscape maps</li><li>3–5 decision-ready hypotheses</li><li>A ready-to-run Listening OS — agents, workflows, cookbooks — customized to your market</li><li>A validation plan you can execute Monday</li></ul>And you keep everything — for the next launch, the next client, the next pivot. Stop renting insights. Start owning the capability.

See what your market really needs — before it's obvious or too late.

See your market as it actually exists— not how dashboards flatten it

Identify emerging market trends before they become mainstream.

Hear what your market needs before they have words for it

Assemble AI advisors that shape decisions  — not yes-machines who confirm

Move at AI speed and still trust what comes back

Stop renting insights or more AI tools — develop internal intelligence you keep

The course is taught primarily using Claude, but the methodology works across platforms. No technical skills required.

Familiarity with AI tools — you've used ChatGPT, Gemini, Claude or similar. 

Researchers &amp; Insights Professionals. AI tools summarise fast but insights got thinner. You used to find the unexpected. This brings it back

Strategists, Marketers &amp; Consultants. You're paid to see what's next but AI gives you what's already obvious. This is how you see first.

Founders, Product Leaders &amp; Builders. You build for people but somewhere you stopped hearing their needs. This is the direct line back.

In this course, you'll build real AI systems for your actual work - the kind you open on Monday morning and use.

Marketing Consultant. Founder. Teacher.

Silvi Specter

Marketing consultant. Founder. AI systems builder. Previously: Early Lemonade.

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AI is supposed to save you time. So why does it still feel like you're doing everything yourself?That's the difference between "using AI" and having AI systems. This course gets you there.In five weeks, you'll build custom voices, AI projects, and automation workflows you'll use every day. I used these systems to go from 40 to 20 hours/week on marketing work while growing from $18k to $25k MRR.Here's what you'll gain from this course:→ Know exactly when to use Claude, ChatGPT, and Gemini - and which other tools are worth your time→ Stop rewriting AI drafts - get content that sounds like you out of the gate→ Create content and campaigns faster with AI projects that have your briefs, audience research, and brand guidelines→ Stop losing afternoons to follow-ups, meeting notes, and reporting - build workflows that handle repetitive stuff automatically→ Turn transcripts and research into clear customer insights in under 1 hour→ Give your team an AI system to work from so you're not fixing everything yourselfYour AI tools will know your brand, audience, and how you like to work. What used to take half a day will take an hour. And the time you lost to execution will finally be free.

Stop drowning in execution. Build AI systems that save you 5-10 hours per week.

Reclaim 5-10 hours weekly by systematizing the executional work that drowns you

Stop wondering if you're using AI the right way - and get ahead of it

Finally cut through AI tool FOMO and build your focused tech stack

Ship customer-centric content that actually sounds like your brand (not ChatGPT)

Get customer insights & strategy feedback you couldn't get on your own

Build delegation systems so others execute at your quality level

You should be able to apply your projects to the day-to-day work you need to save time on

Active work to apply AI systems to

In-House Startup Marketerswho are doing the work of a full team, and leadership assumes AI can fix that. You need systems to make it true.

Consultants &amp; Fractional Executiveswith clients who want faster &amp; cheaper work because "AI can do it." You need systems to make it happen.

Solo Operators Wearing Multiple Hatswho handle everything with no team to hand off to. You need infrastructure that works when you're not.

Turn information overload into a Knowledge Engine that talks back. Go from drowning in unread PDFs to shipping high-fidelity AI artifacts.

Solutions Architect & AI Educator

Thoughts Brewing

HubSpot

United Way

MANTECH

Damien Griffin

Solutions Architect & Co-Founder at Thoughts Brewing, LLC

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This course is for AI-curious professionals who are tired of LLMs hallucinating about their own business data. You’ve used the big bots, but you’re ready for a tool that stays grounded in your specific files, not the entire internet.You should pull up a chair if you are:<ul><li>An overwhelmed researcher or lead sitting on a pile of unread PDFs and half-baked notes.</li><li>A solutions-oriented builder who needs to turn raw data into interactive podcasts, briefing docs, and infographics without the usual tech headache.</li><li>A busy professional who has played with Gemini Notebook (aka NotebookLM) but wants a structured way to master the non-intuitive interface and see what else it can actually do.</li></ul>We are looking for active builders who already have a basic handle on how to talk to a bot. We won’t be covering "Prompting 101" here, we are diving straight into building a Knowledge Engine that actually talks back.This is not for the AI absolute beginner or anyone looking for a tool to browse the web for generic answers. This is for the person who wants to tame information chaos and turn their personal library into a competitive advantage.

Master Gemini Notebook: Turn Data Chaos Into Precise AI Artifacts in a Weekend

Build a grounded Knowledge Engine

Transform raw data into executive-level artifacts

Generate custom Audio Overviews for hands-free learning

Visualize complex info with Mind Maps and Infographics

Navigate the 3-panel interface like a systems pro

Pressure-test your mastery with AI-generated Quizzes

You should have experience using tools like ChatGPT, Gemini, or Claude to ensure we can focus on Gemini Notebook-specific workflows.

Proficiency in AI Prompting

A personal or Google Workspace account is required to access the Gemini Notebook (aka NotebookLM) platform during the live sessions.

Active Google Account

Access to a desktop computer (preferred) and a stable Zoom connection for the live interactive portions of the weekend.

Standard Tech Setup

Leaders &amp; Project Managers needing reliable AI. Build a grounded system that uses your data to automate workflows.

Founders synthesizing research fast. Turn private notes and transcripts into professional audio and text reports.

Operators &amp; Researchers managing massive document libraries. Extract precise insights and summarize complex data without manual effort.

A hands-on beginner friendly workshop. Build & Publish your first Data Agent

Data Leader Microsoft, PayPal | Author

Microsoft

PayPal

Geico

Harvard University

UCLA

Gulrez Khan

Data Science Leader Microsoft, PayPal | Award-Winning Author | Storyteller

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<h2>Why This Workshop Matters</h2>"I've been crunching numbers and telling data stories for the last 20 years... and yet, I felt left out."I felt AI was taking over and I wasn't able to catch up. My company added "use AI weekly" to our OKRs, and I'd nod along in the meeting, then go home and not open the tool for another two weeks. Every tutorial assumed I already knew what an "agent" was. Every demo moved too fast and I sat there pretending to follow (sounds familiar?).What actually broke the freeze was small: I stopped trying to learn AI in general and picked one real problem instead ---&gt; a backlog of favorite podcast transcripts I never watched (how can they release so fast!). So I opened Claude and picked this dataset and tried solving this.This workshop is that first rep, compressed into two hours and handed to you directly so you don't spend three weeks stuck where I was. You'll still need to keep practicing after. But you'll start from a real win, not a blank cursor.

Learn to build a data storytelling agent — direct it, fix it, ship a real story and go from AI-aware to AI-capable.

Direct an AI agent, not just chat with one. 

Turn long text into a Beautiful Data Story

Catch and fix a broken AI output yourself

Speak the language of agents, skills, and workflows with real fluency

Ship something and put your name on it

The Data &amp; Analytics Professional (10+ years in) Comfortable with spreadsheets and dashboards, uneasy about AI.

The PM, Researcher, or CX Lead drowning in large text analysis: Sits on a backlog of customer calls, user interviews or support tickets.

The Consultant, Marketer, or Solo Operator building a public portfolio: Wants proof of AI fluency they can show with a published piece.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Engineers and engineering leaders who build, deploy, and scale software systems.

Data scientists who apply statistical and ML techniques to extract insights from data.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Using data and metrics to measure performance, run experiments, and inform decisions.

Building a Real-time Voice based Analytics Tool

What you'll learn

Why this topic matters

You'll learn from

Aditya Vithaldas