PwC Austria

Kanika Vasudeva

Marketing Strategist, keynote speaker, educator

The 3-message framework to turn viewers to buyers

PwC España

The 3-message sequence I use to turn cold leads into booked calls

Bring viewers into your world

How to start a DM without sounding awkward or pushy

Connect with your community

What to say when someone is interested, but not quite ready to say yes

Talk sales in a non-icky way

Learn how to write simple, human messaging that resonates with your customer and improves your B2B marketing.

Author of Make It Punchy

Salesforce

Microsoft

Zoom

Dropbox

Atlassian

Emma Stratton 

Founder @ Punchy | Positioning & Messaging Strategist to Top Tech Companies

Cohort 8

Cohort 9

Take the guesswork out of good messaging.In this hands-on course, you'll learn how to:✔️ Craft clear, compelling messaging that resonates. ✔️ Use storytelling to shape a strong, human narrative. ✔️ Turn positioning into messaging that works across your site, decks, and sales materials.Whether you’re refining an existing strategy or building from scratch, this course will help you sharpen your thinking, speed up your writing, and give you repeatable frameworks to get to better messaging — faster.

Build the skills (and confidence) to write good messaging

Write better messaging faster with frameworks and formulas

Generate fresh ideas and new angles for your messaging

Feel confident about your messaging chops

Know what great messaging really looks like — and what misses the mark

Product marketers who want to write bolder, more human messaging for their tech products and solutions.

B2B marketing pros who want to write clear, concise (and punchy!) messaging that connects with people.

Tech founders who want to write messaging that makes their product sound simpler and more compelling.

From pushback to ownership: conversations that drive real change

Executive Coach - Ex-Google, Indeed

Google

Indeed

Linda Scotti 

Executive Coach Driving Measurable Leadership Effectiveness and Behaviour

July

You know the conversation you need to have. The one you keep replaying in your head between meetings or while trying to fall asleep.You’ve tried being direct, you’ve tried being empathetic, and you've explained the "why" five different ways. Yet, you still get:<ul><li>“I can’t because…”</li><li>“It’s not my fault…”</li><li>Silence, shutdown, or a polite “Sure” followed by zero change.</li></ul>This workshop is for that moment. In 3 hours, you'll learn to hold the line on standards while lowering the defensiveness that makes accountability conversations fail.Why “brain-friendly” is the differentiator Most models assume people are calmly processing data. In reality, when someone feels threatened (status, autonomy, fairness), their nervous system shifts into protection mode. That’s when resistance and victim language take over, turning your coaching into an energy drain.The Outcome You’ll leave with a system to:<ul><li>Move people from pushback to ownership in one conversation.</li><li>Lead change without it collapsing into "this won't work here."</li><li>Create clear follow-up that actually sticks.</li></ul>No "tips." Just scripts, templates, and a practiced plan.

Turn pushback, blame, and victim mindset into clear agreements, ownership, and measurable next steps.

Reduce employee defensiveness in the first 60 seconds.

Deliver clarity that drives behavior change using SBI + N.

Turn resistance and victim language into personal ownership.

Make accountability stick with a repeatable follow-up loop.

Use AI to scale ownership and increase follow-through.

The Rescuing Manager: Exhausted from "fixing" team problems. Ready to stop being the solution machine and start building team ownership.

The Direct High-Performer: A leader who values results but feels direct feedback is triggering defensiveness rather than behavior change.

The Change Leader: Navigating team resistance to new tools and processes. Needs a system to move people from resistance to possibility.

Go from employed professional with untapped value to a business owner with an audience, a list, and clients - without quitting first.

Growth Expert

Ryan Yockey

7 exits. 15 years in Silicon Valley. Now I help experts monetize what they know.

Cohort 1

Most professionals with 10–20 years of real expertise are completely invisible outside their company. Not because they lack credibility — because nobody taught them how to turn what they know into something the market pays for.AI is compressing corporate ladders. The window to build your own audience and income stream — before the market gets crowded — is open right now.This course gives you the system to use it.Over 8 weeks you'll build a LinkedIn presence that attracts buyers, an email list you own outright, and a landing page that closes sales without a single call. Every Wednesday we build live together — I write real emails, rebuild real pages, and roast your work line by line so you leave each session with something done, not just something understood.I built 150,000 LinkedIn followers in 16 months while still employed. Seven figures from my own expertise. $1B+ in ad spend across six companies over 30 years.This isn't theory. You'll use the exact system I used — built for people who are still in their job and ready to build the runway before they leave.

Build Your Audience, Email List, and First Paying Clients - While Still Employed

Build a LinkedIn profile that converts strangers into leads.

Post confidently while still employed — without risking your job.

Build a content system that grows an audience of buyers, not followers.

Own your audience with an email list nobody can take from you.

Write an automated email sequence that converts leads while you sleep.

Launch a landing page with a working checkout before the cohort ends.

The employed professional ready to monetize 10+ years of expertise without quitting their job before the runway is built.

The recent corporate exit who left without a plan and needs an audience, an offer, and clients — fast.

The consultant or freelancer already getting clients but doing it manually — no funnel, no list, no system.

You're not bad at LinkedIn. You just don't have a system yet.

Founder, Catalyst GTM Agency

AirOps

a16z

Instantly.ai

Relay.app

Will Leatherman

GTM agency founder who built his client pipeline on LinkedIn content. 

July Cohort

LinkedIn generates 80% of B2B social media leads. The buyers you want are already there and already looking. But most founders either never start, post inconsistently, or write content that reads like a press release. This workshop gives you the 30-day system — profile, content, and outreach — that turns LinkedIn from a passive presence into an active pipeline.

Walk away with a belief system, content matrix, and lead magnet path that books your first LinkedIn customer in 30 days.

Build a 30-day content calendar with your first 12 posts mapped out

Founders and consultants who've tried posting on LinkedIn but haven't gotten clients from it yet.

Service providers — agencies, coaches, fractional executives — ready to replace cold outreach with warm inbound.

Early-stage B2B founders who want a repeatable system, not just more content tips.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Sales professionals who drive revenue through client engagement and pipeline management.

Executive communication — presenting to boards, writing memos, running all-hands, and high-stakes messaging.

Content creators producing digital media and building audiences.

Social media strategy, content creation, community management, and platform-specific best practices.