Diana Lowe

How Great Managers Coach Difficult High Performers

15 years helping leaders solve difficult people problems that impact performance

Learn to distinguish between skill, motivation, self-awareness & other root causes so you stop solving the wrong problem

Diagnose Before You Decide

Explore the seven possible sources of difficult behavior so you can understand what's really driving it

Discover the Seven Hidden Sources of Difficult Behavior

Use a Framework to choose the right conversation, reduce defensiveness, and increase ownership.

Create Accountability That Actually Changes Behavior

Transform your management by driving stronger performance through direct and actionable feedback.

Author, Developer of Managers & Leaders

eBay

Yelp

Allstate Insurance Company

Munchkin

Reddit

Katie O'Brien Ceccarini

Author, Certified Coach, led CS training Yelp, Head of L&D, trained 1000s

May 2026

September 2026

No one teaches us how to deliver feedback that drives change and preserves relationship dynamics.Until now.Fearless Feedback Mastery will make your feedback conversations less daunting and more effective.If you're tired of dreading difficult conversations, and you're responsible for driving results through others, you're going to want to join us. WHAT TO EXPECT:No-nonsense, highly practical tactics you can implement immediately.Everything taught comes from real teams, real conversations, and real results. This is not theory.In just 3 sessions, you will adopt the Fearless Feedback Framework, enabling you to say what needs to be said without damaging the relationship.You can also expect:- A 27-page learning guide loaded with sample language, exercises, and reference materials to leverage well beyond the course- Videos modeling the Headline, Observation, Ask model- Video modeling how to navigate reactions to feedback- Video illustrating how to effectively kick off a feedback relationship with a new team member- Drafting feedback for real time situations you're facing

You know feedback matters. Now learn how to deliver it.

How to speak directly, and with care, using the Fearless Feedback Framework

How to structure feedback using Headline, Observation, Ask

How to navigate emotional reactions to feedback

How to increase alignment on the feedback so people take action

How to be human while elevating excellence. 

You are a manager who wants to say what needs to be said without losing the relationship.

You are the leader who puts off feedback conversations out of fear for how the other person will react.

You're an IC responsible for delivering results through others and you want to stop walking on eggshells with feedback.

This course helps you return to the leader you already are, the one you’ve been overlooking.

Identity-First Leadership Coach

Jen Werner

Leadership Coach | Strengths Nerd | Helping Leaders Lead Their Way

Founding Cohort

Cohort 2 - Fall 2026 

Most managers think their leadership struggles mean they’re missing a skill. So they work harder, try new tactics, mimic leaders they admire… and still feel off. Most leadership programs tell you what to do. This one helps you understand why you do what you do - and how to lead from the truth underneath it.The real issue isn’t ability. It’s that you’ve been leading in ways that don’t match who you are. And when you’re out of sync with yourself, things that should feel natural start to feel strained. Your greatest leadership strength is often the part of you you’ve been overlooking.This course gives you a place to stop performing and return to the leader you actually are. No scripts. No templates. No more “be like them.”You’ll finally name what’s been feeling off, see patterns you couldn’t see on your own, and feel the relief of understanding how your natural motivation shapes your impact. And you’ll learn to lead in a way that feels steadier, clearer, and more like you.This isn’t leadership improvement. It’s leadership alignment - and once you feel what alignment actually feels like, you won’t settle for performing ever again.

Build a leadership style that fits and is sustainable. Lead, your way.

See Yourself Clearly as a Leader 

Define What Drives You (Your Leadership Fuel)

Turn Awareness Into Daily Leadership Habits

Build a Healthier, More Engaged Team Experience

Create a 30-Day Leadership Plan That Fits You

If you’ve ever wondered why you lead the way you do, you’re ready for this course.

Curiosity About Your Leadership

No special skills or tools needed, just an openness to seeing what your leadership creates.

Willingness to Explore Your Impact

It's not about getting it ‘right.’ It’s about trying new behaviors and noticing what feels more aligned.

A Growth Mindset, Not Perfection

Manager/Mid Manager – You look steady on the outside but inside you’re drained, reactive, and wondering why leadership still feels heavy.

Team Lead/Project Manager – You carry leader-level responsibility without the authority and this imbalance is getting harder to ignore.

Newly Promoted IC – You’ve always been the dependable one, and now leading people brings new expectations no one ever actually explained.

Learn to handle the conversations that shape team performance, trust, and your success as a manager.

Leadership & Communication Coach

Google

U of Digital

Amazon

Yahoo

Stripe

Brian McCaffrey

Ex-Google leader helping new managers become great managers.

October Crew

Most of us were promoted into management because we excelled as individual contributors, not because we were taught how to lead people.Almost overnight, we're expected to set expectations, give feedback, manage performance, and represent our team to senior leadership. Most of us never had the chance to practise these conversations before we were expected to have them for real.Over time, you realise something important: your team won't judge you by what you know about management. They'll judge you by the conversations you have.Great management comes to life in conversations. The expectations you set. The feedback you give. The questions you ask. These are the moments that build trust, create clarity, and define your effectiveness as a manager.This programme takes a different approach. Rather than learning management through theory alone, you'll analyse realistic workplace scenarios, prepare for difficult conversations, and receive practical coaching as you practise the conversations you'll soon be having in your own role.By the end of the programme, you won't just understand these conversations. You'll have prepared for them, practised them, and be ready when they matter most.

Master the conversations that define your success as a first-time manager.

Set clear expectations that build accountability and trust.

Deliver feedback that drives performance

Create team rituals that strengthen trust and engagement.

Support high performers and tackle underperformance early.

Deliver performance conversations that motivate

Communicate upwards with clarity, confidence, and influence.

You've just become a manager and want confidence in the conversations that matter most.

You're leading a team but have never received practical management training or coaching.

You're applying for your first management role and want to be ready before day one.

Great leaders mentor, coach, and inspire. This course teaches you how to lead through trust and bring out the best in your team.

Leadership & Career Coach

Stefano Paolinelli

Certified Life Coach | Management, Notre Dame | Positive Psychology, Oxford

Cohort 1

Most managers are trained to direct, control, and evaluate. But the best leaders do something different, they create the conditions for their people to thrive, speak up, and take ownership.This course is for anyone who wants to lead with purpose, build a team that performs at its best, and make a real impact, on their organization and the people in it.You will learn how to build psychological safety so people feel safe to speak up and take risks. You will develop the courage to lead with vulnerability and honesty. And you will discover how to give your team real ownership - not just tasks - so that they are invested in outcomes.

Great leaders mentor, coach, and inspire.

Build psychological safety so your team speaks up and takes risks

Lead with courage, honesty, and vulnerability in every interaction

Develop a coaching mindset that empowers your people to grow

Shift your team from compliance to genuine commitment and ownership

Have difficult conversations that build trust, not damage it

Transform your style from manager to inspiring leader

Managers who feel stuck in command-and-control mode and want to lead differently

Emerging leaders who want to build trust and inspire their team from day one

Senior leaders who want to create a high-performance culture rooted in trust

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to Coaching Difficult High Performers

Identifying the Impact of Difficult High Performers on Your Team

The Leadership Trap and Introduction to the SCENE Framework

SCENE Framework Step 1: Separate Facts from Stories

SCENE Framework Step 2: Explore the Seven Hidden Sources of Behavior

SCENE Framework Step 3: Evaluate the Conditions and Rapport

SCENE Framework Step 4: Name a New Narrative and Next Steps

Q&A: Designing a Positive Environment for Feedback in Virtual Settings

Conclusion, Additional Resources, and Upcoming Workshops

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Executive communication — presenting to boards, writing memos, running all-hands, and high-stakes messaging.

Day-to-day people management — 1:1s, feedback, performance management, hiring, and team operations.

How Great Managers Coach Difficult High Performers

What you'll learn

Why this topic matters

You'll learn from

Diana Lowe