I’m Yan Liu, a product designer with 10+ years of experience building and launching products across both B2B and B2C markets.

My work sits at the intersection of design, business, and emerging technologies, where I focus on shaping product vision and strategy, driving growth initiatives, and bringing 0-1 products to life.

I specialize in translating complex technologies, especially AI-driven systems into intuitive, high-impact user experiences, working across mobile, web, SaaS, wearables, and AI-native interfaces.

Over the past several years, I’ve built products across both consumer and enterprise companies including Microsoft, Spotify, Boston Consulting Group, and Samsung. Across these roles, I’ve worked at the intersection of design, product strategy, and technology, leading 0-to-1 innovation and helping teams translate emerging technologies into real products used by millions of people 🙌

Career highlights

• Principal Product Designer at Microsoft, leading GenAI and Copilot experiences across Microsoft products.
• Built the Spotify Live Events product line from 0 → 1, defining the product vision and experience for live event discovery within Spotify.
• My Portfolio recognized among the best design portfolios, highlighting the strong design taste, product thinking, and real-world impact.
• Top 1% mentor on ADPList, mentoring 300+ product professionals worldwide transitioning into AI and next-generation product roles.
• Speaker at international conferences including SXSW, DDX, Developer week, IxDC, sharing insights on AI design, product strategy, and the future of AI-native experiences.
• Built an online audience of 500K+ followers sharing insights on design, career growth, and AI-era product development.

Let's go! 🚀🚀🚀