eComm Biz School

Why You Should Start an eCommerce Biz

Interpublic

Kenvue

Amazon

Nintendo

Revlon

Nami Soejima

Founder, Rei Cosmetics. SVP, Marketing at IPG: J&J, Kenvue, Dyson

Patricia Galea

eComm strategy: Amazon, Nintendo, Revlon. Top UCLA Marketing Instructor

eCommerce continues to sky rocket. See the forecasts and latest shopper behavior - where they shop, how they buy.

Growing eCommerce Market

Most startups run out of money and fail due to poor planning. We'll topline the high level steps to a successful launch.

Success is Achievable - If You Follow the Playbook

eCommerce is now the first step for new brands and a critical platform for established brands to scale.

Typical Evolution of D2C Brands

From branding to higher margin sales, every physical brand should go DTC because the benefits far outweigh the costs.

Benefits of eCommerce for Physical Brands

As global markets diversify their supply chains, there's a growing opportunity for Indian exports to expand. India's strategic location, vast manufacturing potential, and supportive government policies are positioning it as a viable alternative for international businesses looking for an alternative manufacturing or sourcing destination. This global shift opens unprecedented opportunities for Indian exporters and global importers to develop new supply chains. In this course, you will learn to pick strategic product categories, find factories, navigate manufacturing and logistics, pick the right business technologies, and grow your base of international clients.

Start/Grow an Export-Import Business - as a Factory, Trading Company, or Brand.

Course syllabus

Tuesdays

4 LIVE Sessions: April 17, April 24, May 1, May 8

Course schedule

Established factories, trading companies, or brands looking to grow their sales internationally, or expand into new categories.

Professionals from any background looking to explore a new career path or expand their business into international export-import.

Students or entrepreneurs looking to explore manufacturing, export, sourcing, and consumer products as a field.

Who is this course for

What you’ll get out of this course

Learn what is working and what is not working in today's economy. Understand how to present yourself and your company to buyers to maximize your chances of success. Identify buyers that have the potential to become big customers.

Grow export-import sales and acquire new customers.

Picking the wrong product category can waste time and money. This course will help you understand global trends - which categories are growing and declining, categories where Indian manufacturing can win, and the changing legal environment that is moving buyers away from China.

Choose the right product categories for growth.

Learn the details of product development and successful manufacturing. Learn how to move finished goods from a factory to a customer. Understand freight shipping, warehousing, third party logistics (3PL), inventory management, and forecasting.

Operate an export-import business successfully.

Understanding how to earn money as a trading company, factory, or brand. Learn to know your costs and set competitive pricing.

Build a trading company, factory, international brand. Use different business models to grow revenue. 

Understand the latest web tools, e-commerce tools, email marketing software, and sales platforms to be successful.

Use the right technologies for modern global trade.

Start or accelerate a business in export-import from India. Pick the right products, manufacture successfully, and learn sales strategies.

Rohit Kumar

September 2025

January 2026

Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.

Managing Partner - Customer Centric LLC

G Adventures

Humana

lululemon athletica

Ecobee

Citi

JOHN GUSIFF

John Gusiff is the Managing Partner for Customer Centric Solutions LLC.

Cohort 10

Cohort 11

<h3>Integrating Behavioral Science into jobs-to-be-done research methods to uncover both Progress and Barriers. Great interviewers don’t just ask better questions — they listen differently.</h3> They hear the subtle cues behind what customers say — the hesitations, contradictions, and emotional triggers that reveal why people really buy, switch, or stall.This course teaches you how to listen through two powerful lenses:<ul><li>Jobs-to-Be-Done (JTBD): Understand the progress customers are trying to make.</li><li>Behavioral Science (BeSci): Decode the psychological barriers holding them back.</li></ul>Together, these lenses reveal the causal structure of behavior — what drives action and what prevents it.<h3>Why Listening Matters</h3>Most customers can’t clearly explain their decisions. They tell post-rationalized stories — what they think motivated them. JTBD interviewing helps surface the real progress they’re seeking. But when you layer in BeSci, you also uncover why progress gets blocked — by fear, friction, habit, or cognitive bias.In short: 🧭 JTBD helps you hear the progress. 🧠 BeSci helps you hear the barriers. It's a practical, hands-on class packed full of eight tailored JTBD + BeSci listening exercises.

Customer Jobs-to-be-Done Listening Skills (JTBD + BeSci ) 

Listen for Progress:

Detect Behavioral Barriers:

Apply Behavioral Science Frameworks:

Decode Causality in Conversations:

Strengthen Your JTBD Practice:

A Startup Founder who wants to shorten their customer and product discovery efforts - find both product and language market fit faster.

A Product Owner who wants to prioritize and fall in love with the problem to be solved prior to thinking about the solution.

The Marketer who wants to better tailor their messaging speaking to the core job-to-be-done, motivational forces, desires and avoidances.

Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.

Insights Architect, Consultant CX/UX/MR

Intuit

Microsoft

ServiceNow

YouTube

DOMINIC RICCHETTI

Insights Architect, Consultant CX/UX/MR Strategy and Methods

Cohort 1

Cohort 2

🔍 Uncover. 📊 Quantify. 🚀 Innovate.Transform Your Product Experience and Strategy with Jobs-to-Be-Done ResearchMost teams stop at the customer interview. But understanding customer progress isn’t just about rich stories — it’s about translating that insight into an actionable, quantified strategy. Gain the tools, methods, and confidence to drive smarter product decisions leveraging proven jobs-to-be-done quantitative research methods.It will be case study-based course you'll get hands-on experience in the following:🎯 Define your market (job performer + job=to-be-done) using the Market Definition Canvas🔍 Identify the core job, related jobs, and emotional context🛠️ Create a robust process map to reveal friction and opportunity across the customer journey🎯 Pinpoint and validate the right target audience📋 Design outcome-based surveys that quantify product and CX opportunities📈 Run opportunity scoring to prioritize what matters most🧠 Make strategic decisions based on actual customer progress — not opinionsWe’ll leverage powerful frameworks and methods from Tony Ulwick and Jim Kalbach.

Uncover. Quantify. Innovate.
Transform Your Product and CX Strategy 

Frame Your JTBD Research with Precision

Build a Robust Job Map for Quantitative Analysis

Design an Outcome-Based JTBD Survey (Quantitative)

Analyze and Visualize JTBD Survey Data

Create a JTBD-Validated Product & Experience Strategy

Apply PCA + JTBD to Advanced Business Decisions

Innovation Leaders seeking to identify underserved markets and high-impact opportunities that shape product and experience strategy.

Product managers looking to prioritize jobs/outcomes using quantitative customer needs data, not just gut instinct.

User and UX Researchers ready to move beyond interviews and turn JTBD insights into statistically valid, data-backed findings.

Transform from L&D order-taker to strategic business partner using proven frameworks that secure executive buy-in.

Think and Execute Like a Learning Leader

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Doctor of Education with 15+ years building evidence-based learning ecosystems.

Break Out of the “Order-Taker” Role in L&amp;DMost L&amp;D professionals get stuck taking orders—creating courses without influence over strategy. Even with strong skills, they struggle to: • Connect learning to business results leaders value • Gain buy-in or budget for ideas • Navigate organizational politics • Break through the ceiling that limits growthThis 4-week course gives you the tools and language to operate as a strategic partner. You’ll learn to audit learning ecosystems, build executive-ready business cases, map stakeholder influence, and design phased implementation plans that prove impact.What to Expect A 4-week blend of self-paced lessons and live collaboration:<ul><li>Week 1: Learning Ecosystem Audit</li><li>Week 2: Building Business Cases (+ Live)</li><li>Week 3: Stakeholder &amp; Implementation Planning</li><li>Week 4: Capstone Presentations (+ Live)</li></ul>Projects &amp; Community<ul><li>Project 1: Audit a real training request</li><li>Project 2: Create a Strategic Implementation Plan </li><li>Takeaway: Build a portfolio with audits, business cases, and influence maps—plus a positioning statement showing your readiness for strategic L&amp;D roles.</li></ul>

Transform from L&D order-taker to strategic business partner with C-suite access

Shift from executor to strategist by framing learning in business terms.

Use systems thinking to design learning that drives organizational impact.

Communicate learning value in ROI-focused language leaders respect.

Apply proven frameworks to link learning strategy to measurable results.

The Frustrated Senior ID Senior instructional designers tired of being order-takers who want strategic influence and leadership advancement.

The Ambitious L&amp;D Manager L&amp;D managers seeking C-suite access and organizational influence to drive business impact.

The Strategic Learning Professional Learning professionals ready to transition from tactical execution to strategic business partnership.