Why You Should Start an eCommerce Biz

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Why You Should Start an eCommerce Biz

Hosted by Nami Soejima and Patricia Galea

Fri, Nov 21, 2025

7:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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Digital Advertising Masterclass - Nail Your Next Campaign

Patricia Galea and Jeremy Braud

View syllabus

Fri, Nov 21, 2025

7:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Digital Advertising Masterclass - Nail Your Next Campaign

Patricia Galea and Jeremy Braud

View syllabus

What you'll learn

Growing eCommerce Market

eCommerce continues to sky rocket. See the forecasts and latest shopper behavior - where they shop, how they buy.

Typical Evolution of D2C Brands

eCommerce is now the first step for new brands and a critical platform for established brands to scale.

Benefits of eCommerce for Physical Brands

From branding to higher margin sales, every physical brand should go DTC because the benefits far outweigh the costs.

Why this topic matters

Setting up an eCommerce business is now a must have. And it's easier than ever which means it's also getting more competitive. We'll shed light on why you should start selling your product directly (DTC) to your customer. And if you've been thinking about launching an eCommerce business, we'll motivate you to make that leap. Gain the knowledge and confidence to take the next step.

You'll learn from

Nami Soejima

Founder, Rei Cosmetics. SVP, Marketing at IPG: J&J, Kenvue, Dyson

Nami made the leap from leading marketing strategy for global consumer brands to launching her own self-funded eCommerce business, Rei Cosmetics, that brings the best of Japanese beauty products to the US market. She brings big eCommerce brand expertise combined with practical founder experience.

Patricia Galea

eCommerce Marketing Strategist and celebrated UCLA Marketing Instructor

Patricia has helped many brands master eCommerce marketing and retail marketing platforms - from Revlon to Converse to Nintendo. Additionally, she ran Performance Marketing for Amazon brand while serving as head of Performance Marketing for IPG. She combines her 25 years digital marketing expertise with 15 years experience as one of the most popular Instructors at UCLA.