Building a Content Marketing Plan for Your Highest-value Buyers
Cohort-based Course
This course will help you identify your top-value buyers and pinpoint the content themes and types that will engage them to buy from you
Building a Content Marketing Plan for Your Highest-value Buyers
Cohort-based Course
This course will help you identify your top-value buyers and pinpoint the content themes and types that will engage them to buy from you
Course overview
Learn to use content marketing to engage your top-value buyers and drive growth
After taking this call you you will know:
• Who your top-values buyers are
• Their characteristics and preferences that affect the way you market to them
• The topics they most want to read about
• How to create a content calendar
• How to distribute that content
You will have the knowledge to start creating focused, relevant, and timely content to draw potential customers closer to your brand.
Who is this course for
01
B2Bs without a content team who believe in the power of content marketing to drive growth
02
Marketing managers who don't have the expertise or time to drive content strategy
03
B2B who have been doing 'random acts of content' but want to get organized and strategic to maximize ROI
What you’ll get out of this course
A keen understanding of your top-value buyer
Through a series of exercises you'll come to understand your top buyers, their goals and motivations, what matters to them, and how to speak to them to draw them closer to your brand.
A precise plan for what you should speak about to attract these top-value buyers
In this workshop we'll help you understand what you should be talking about to your key market: topics, themes and content pillars.
A plan for defining the content that maps to your buyer's journey
You know that the path to purchase involves many touchpoints. You'll come to understand how to use content to connect with buyers at the different stages of their journey.
A content calendar to drive content development
Through this course you will begin to define a calendar to drive content production. It will include themes, content types, and distribution channels.
What people are saying
Sarah Miller
Richard Jetz
Meet your instructor
Lee Densmer
Lee Densmer
Lee Densmer has 10 years experience in content marketing for B2Bs, including building digital content strategy, working on messaging and positioning, and driving editorial planning and execution. She also is an accomplished blogger and marketing writer specializing in ebooks, case studies, landing pages and social.
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Building a Content Marketing Plan for Your Highest-value Buyers
Course schedule
4-6 hours per week
Tuesdays & Thursdays
TBD
This course will have four 1.5 hour sessions over two weeks for a total of 6 hours of live class.
Weekly projects
2 hours per week
There will be 1-2 hours of homework per week where you will do research or planning offline.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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