Omar Osman 

Founder @ MindWork Solution | Marketing Strategy & Executive Trainer

Digital Marketing from a Strategic Perspective

Pinpoint why digital marketing campaigns fail to align with overarching business goals and how to fix it.

Identify the Gap

Apply a practical approach to connect daily ad tactics directly to revenue, ROI, and sustainable business growth.

Actionable Framework

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

AI Professor, Practitioner, and Pioneer 

Intel

Microsoft

Lisa Peyton

AI for Strategic Communications Professor | Forbes Contributor | Former Intel

August-2026

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Build, defend, and present a real social strategy that earns buy-in from senior stakeholders and changes how your career moves from here.

Ex-Head of Social @ Spotify

Spotify

Reebok

Comedy Central

Activision Blizzard

Yazan Al Tamimi

Social & Content Marketing Expert. 13+ years driving growth on social media.


July 2026 Cohort

November 2027 Cohort

You're good at your job. You hit deadlines, the content performs, the team likes you. But the strategy decisions still happen in rooms you're not invited to. Briefs get handed down instead of built with you. Your manager calls you reliable but never strategic. And you know — somewhere underneath the executor everyone sees — that you're capable of much more.I built this course because I lived that exact gap. I spent years being the person who delivered the work, watching less talented people get promoted because they knew how to talk about strategy, present it, and defend it. The skills aren't mysterious. Nobody just sat me down and taught them. So I'm doing that for you.This course is for the social media manager with two to five years of experience who is ready to stop being the one who executes someone else's plan and start being the one who builds it. By the end, you won't just be doing better work — you'll be perceived differently by the people who decide who gets promoted, who gets the strategic projects, and who gets taken seriously when they speak.You already know social media. This course teaches you how to be taken seriously for it.

Become the social media strategist your career has been waiting for.

Build a complete strategy from a blank page

 Diagnose problems before you propose solutions 

Speak the language that earns respect in senior rooms

Use AI the way a senior strategist uses it

Develop the soft skills that separate executors from strategists

Position yourself for the next promotion

You've personally managed at least one brand's social presence. This course assumes you already know the platforms — we go beyond them.

Hands-on social media experience

You'll build a strategy throughout the course. Bring your current employer's brand, a side project, or a brand you'd love to work with.

A real brand or brief to work on

This course will challenge how you think about your role, your work, and your career. Come ready to question how you've been operating.

Willingness to be challenged

The agency SMM chasing the promotion from Executive to Account Manager or Strategist — or a move from agency to a brand's in-house team.

The in-house SMM ready to step up from Manager to Senior Manager, Strategy Lead, or Head of Social at a more recognizable brand.

The SMM doing five jobs at a small company, ready to specialize and break out of the jack-of-all-trades trap that's stalling their career.

You'll think like a senior strategist, run a structured brand strategy, see the real ROI of brand love, build AI tools to enhance your work


Strategy Director at Chill Create 

Uber

GetYourGuide

VICE

Zalando

Dentsu

Selicia Richards-Turney

Strategy Director & Agency Partner at Chill Create & Co-Founder at Power Circles

Cohort 1

Once you have it, you will stop defending your work on taste &amp; start backing it with evidence.Too many brand, marketing &amp; creative professionals are expected to:<ul><li>Design the identity</li><li>Write the copy</li><li>Build the campaign</li><li>Plan the media </li></ul>....without real insights.You do what you can to get the work done - Reddit threads, insights from articles, social media &amp; McKinsey reports. You rush through the foundations because the deadline is already live &amp; you have to get moving.You present your strategy and it gets pulled apart, not because you're not good at what you do but because you're running in execution mode only.The chaos is not a you problem. That's a strategy problem.When there's no strategic foundation, every decision becomes subjective. Anyone in the room can push back.Street Wise Logic - the 3-step brand strategy framework gives you the process to change that.<ul><li>A discovery phase that indicates what product, comms, culture challenges you need to solve</li><li>A custom built AI-powered brand research tool that finds that core tension that you need to really build a brand</li><li>A repeatable system for turning insight into strategic decisions.</li></ul>That's when you become the most strategic person in the room.

Strategy without the guesswork: the thinking, framework & the tools 

Diagnose brand problems with precision

Run a structured brand strategy process

Conduct discovery that actually informs strategy

Build brand positioning from evidence

Build and use your own Brand Strategy GPT

Make brand the centre of every business decision

If you've been in the industry less than 2 years, this course will be more useful after you've had more context to apply it to.


At least 3–4 years of experience in brand, marketing, or a creative role

Some light familiarity with the tools are needed in order to pick up the custom tool builds with out an explanation on how LLMs work

You need access to the most popular  LLM models: Claude, Chat GPT, Gemini

Real or invented. The more genuine it is, the more useful your Brand Strategy GPT will be at the end. W

Prepare a project or brief you want to work on for day 1 homework

An in-house Brand or Marketing Manager ready to move from execution into strategy

A freelance brand strategist or consultant who wants to formalise their process, charge accordingly and deliver work that changes the game

An agency creative or planner who's been doing brand work but has never had a proper strategy framework to hang it on

The Truth Lives Online: Learn to Read It Before Your Competitors Do

Managing Director, Palowise

Ero Papadopoulou

Business & Culture Transformation | Growth & Turnaround | Marketing Insights

Cohort 3

Cohort 4

This workshop matters because it shows how to transform Web &amp; Social Media Analytics from a confusing stream of data into a strategic advantage that protects a brand, guides decisions, and drives growth. A brand already lives online, in conversations marketers don’t control, on platforms they don’t own, and in narratives shaped by customers, competitors, influencers, and the media. But most teams still operate with partial visibility, relying on assumptions instead of evidence.<h2>Analytics is not a tool, it’s a capability</h2>Tools change. Platforms evolve. But the ability to interpret digital behavior, understand sentiment, and translate data into action is a future‑proof skill. This workshop builds that capability.This workshop teaches you how to turn raw digital noise into strategic clarity using Web &amp; Social Intelligence.<h2></h2><h2></h2>

How to see, interpret, and act on the digital signals that shape brand reputation, customer experience, and business performance

Make decisions based on the true digital reality of a brand

Understand the importance of KPIs 

Work confidently with analytics dashboards and tools

Professionals New to Web &amp; Social Analytics

Marketing, Brand, CX, Social Media managers &amp; PR Teams Ready to Build a New Skillset

Students &amp; Career‑Switchers Building a Future‑Proof Skill

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

AI for GTM

Sales

Customer Success

GTM Engineering

Everyone

Founders

Operators

Data Scientists

Business Analysts

User Researchers

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Marketers who drive brand awareness, customer acquisition, and growth across channels.

GTM professionals: sales, revenue operations, GTM engineering, customer success, and marketers focused on pipeline, positioning, pricing and launches.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Digital Marketing from a Strategic Perspective

What you'll learn

Why this topic matters

You'll learn from

Omar Osman