Act Now: The Hidden Cost of Waiting

Lightning Lessons

Practical skills & tools to accelerate your career

Act Now: The Hidden Cost of Waiting

Hosted by Steen Rasmussen and Jesper Astrom

What you'll learn

Inaction Is a Decision

Understand how choosing not to act sends signals to your team, stakeholders, and competitors, often louder than action

Cost Compounds Quietly

Learn how delays erode trust, momentum, and opportunities over time, even when the surface seems calm.

Shift from Stuck to Strategic

Walk away with a simple decision-making tool to break hesitation loops and move forward confidently

Why this topic matters

In a world overflowing with options, information, and uncertainty, the biggest threat to progress isn’t failure, It’s hesitation. Too often, individuals and organizations fall into the trap of overthinking, waiting for perfect conditions, or avoiding decisions altogether. This inertia silently erodes opportunities, momentum, and competitive edge.

You'll learn from

Steen Rasmussen

Director of Data Innovation at IIH Nordic, Keynote Speaker and Data Visionary.

Steen Rasmussen, a visionary in digital analytics with a passion for unlocking data-driven marketing potential. As Director of Data Innovation at IIH Nordic, Steen drives business growth through data insights.

Steen's impact extends globally as a captivating speaker. He humanizes data, inspiring change from Silicon Valley to Mumbai. His warmth and authenticity make complex ideas relatable.

Beyond speaking, Steen serves on industry juries, boards, and educates future analysts. He leads Web Analytics Wednesday symposiums, hosting them for 15+ years, and brought MeasureCamp to the Nordics.

Steen's journey embodies human connection, empowerment, and progress. Bridging data and real-world impact, he inspires us to embrace the transformational power of data.

Jesper Astrom

Tactical Growth Engineer, Martech Specialist, Author of The System

Jesper Åström is a seasoned growth engineer with 20+ years of experience building full-funnel solutions from traffic acquisition to scalable growth loops. He specializes in analytics, technical tracking, and martech, and is the author of The System, a widely downloaded book on viral mechanics and behavioral tech. Jesper is known for delivering hands-on, implementation-first solutions, not just strategies.

Experiences at