Bootstrapped Giants

How to grow an email business (with 🐝beehiiv's founder)

beehiiv

Andrew Warner

Mixergy + Bootstrapped Giants

Tyler Denk 🐝

Cofounder/CEO  beehiiv

With so many newsletters available, should you bother creating a new one? How do you do it with limited time?

Should you create an email newsletter?

Tyler will tell you what's working for the fastest-growing email newsletters on his email publishing platform, beehiiv

Build a newsletter audience

Once you build your audience, how do you generate revenue without feeling overly promotional or transactional?

Grow revenue from your email list

We'll hear the story of how Tyler turned what he learned in his role at Morning Brew into beehiiv

How Tyler built a super popular email marketing platform

Every registrant will get free access to beehiiv, the email publishing platform that's built to grow your audience.

Bonus: Free access to beehiiv

If you're a leader, you’ve built your success on talent and drive. But to make an impact beyond your immediate circle, you need more than raw ability—you need to be heard by turning your ideas into impact. Many experienced professionals struggle to write in a way that captures attention. Maybe your ideas don't land as powerfully as they should. Perhaps you hesitate to publish, unsure if your writing will resonate. Or you’ve struggled to streamline your process, keeping you from writing faster and with more clarity. It doesn’t have to be this way. With the Writing Accelerator, you’ll learn a proven system that has worked for +160 alumni and will professionalize your writing, help you reach thousands (if not millions) of readers, and grow your audience. You’ll leave with actionable insights, refined writing habits, and the ability to publish confidently. WHAT YOU CAN EXPECT:This course combines cutting-edge learning science with actionable strategies. You’ll gain practical tools, expert feedback, and a structured process that turns your thoughts into polished, professional articles. Every workshop focuses on both strategy and execution. By the end, you’ll have not only the skills to write but the confidence to do it at a world-class level. You’ll leave the course with:● 1 to 3 professionally written and published articles (depending on your time commitment).● A clear path to continue growing your audience and reaching millions of readers.● A bulletproof system to keep your writing sharp and impactful long after the course ends. COURSE CONTENT:●&nbsp;How to choose the best platform for your writing (Substack, Medium, LinkedIn, personal blog).●&nbsp;How to craft headlines that attract thousands of readers●&nbsp;Master the art of writing introductions that captivate●&nbsp;Develop a repeatable, idea-to-paper process to professionalize your writing●&nbsp;Grow your audience and build a loyal following●&nbsp;Edit efficiently and effectively—save time while improving quality. EXTRAS:●&nbsp;Lifetime access to video recordings of all live sessions via the Maven platform.●&nbsp;PDF summaries of the course for easy reference.●&nbsp;Direct access to Eva for personalized feedback and guidance.●&nbsp;Optional co-writing and coaching sessions to refine your work.●&nbsp;AI prompts and custom-built GPTs to accelerate your writing process.●&nbsp;A behind-the-scenes look at Eva’s personal knowledge management system (including Kindle Notes, Readwise, and Obsidian workflows). WHO THIS COURSE IS FOR:This course is for professionals who●&nbsp;Want to grow their thought leadership and communicate their ideas more effectively.●&nbsp;Struggle with consistency and need a structured, actionable writing system.●&nbsp;Are ready to grow their audience and make a lasting impact through strategic writing. The goal isn’t just to teach writing techniques—it’s to help you internalize them, so that writing becomes a consistent and effective part of your professional toolkit. Each session will provide you with the tools, feedback, and frameworks needed to elevate your writing and grow your influence. If you’re ready to become a confident, consistent, and impactful writer, this course is for you. Reach out to hello@evakeiffenheim.com for any questions, corporate trainings, and group/student discounts.

Professionalize Your Writing in Just 3 Weeks

If you want to become a great writer, consistency matters most. You will establish the mindset that helped successful authors continue throughout rejections.

How to get into the mindset that fuels sustainable growth

You will no longer struggle to get your thoughts on the paper. You'll get a focused approach so you can put your ideas on paper. This module will help you find inspiration, have a personal knowledge management system for collecting ideas, creating articles, and deriving motivation from it.

How to have endless article ideas and pick the best ones

Most people think it's the content that matters. But if your headline is bad, nobody will read your work. That's why you need to know how to write great headlines. In this module, you'll apply headline hacks you can repeat over and over again.

How to write headlines that get you thousands of readers

Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity. You will learn how to set up your newsletter in a way that helps you grow your audience. You will create a powerful call-to-action and build or improve your own e-mail landing page.

How to build and grow your e-mail list 

You'll no longer struggle where to start. You'll establish your own arsenal of first sentences and introduction techniques. You'll learn frameworks you can use to share what you know in compelling ways.

The art and science of introductions that hook people in

You will no longer stress about your work not being good enough and your mind getting in the way. You will have my editing framework that will make you feel relaxed and confident about your work so you can hit publish several times a month. ​

How to edit your work to make it 10x better without 10x the work

I'll guide you through my RoamResearch and Obsidian setup. You will learn how you can build your personalized, high-quality personal knowledge management system with minimum maintenance.

How to manage your personal knowledge for effective writing

Tying all modules together you'll leave this course with templates, frameworks, tools, and motivation to continue writing.

Your repeatable idea-to-paper process for attracting an audience online

a step-by-step writing and learning process

Live sessions on Tuesdays and Thursdays (recorded and forever accessible if you miss them).

Tuesdays and Thursdays

You learn best through applying and practicing. During the cohort, you will be held accountable to submit 3 articles that combine everything you've learned. We offer an optional co-writing session. If you get stuck, we will be there to support you.

Guided self-paced action items

Course schedule

Executives and entrepreneurs eager to share insights, stand out as thought leaders, and become a trusted voice beyond their immediate circle

Professionals in tech, finance, or consulting, who want to communicate effectively in technical domains and showcase their expertise.

Writers and creatives seeking a clear, actionable structure to consistently publish high-quality articles.

This course is ideal for 

Topics covered

A clear publishing strategy that suits your expertise, goals and audience.

Choose the right platform (Medium, Substack, or blog) to amplify your reach.

Apply this mindset to overcome blocks and keep creating long after the course.

The mindset to develop the resilience to maintain a consistent writing habit.

Reduce your writing time from 12 to 3 hours, and publish with confidence.

Idea-to-paper workflow to consistently publish high-quality articles.

Leave with repeatable frameworks (including GenAI prompts) to produce clear, engaging articles.

Tools and templates for compelling headlines, introductions, and structure that captivate readers.

Leave the course with a live landing page, a compelling call-to-action to convert readers to followers, and a growing email list to expand your influence.

An optimized email landing page to grow your audience independent of platforms.

This feedback will help you refine your writing, elevate its impact, and build sustainable habits for improvement.

Personal feedback on up to three articles to uncover your blind spots and build on your strengths.

Become a better writer in 4 weeks. Turn your thought leadership into impact and grow your audience. Quick, actionable, proven.

Eva Keiffenheim

Teacher turned writer, TEDx speaker

WOA8

WOA9

The average knowledge worker spends nearly a third of their time at work on email. After working with thousands of teams, we've discovered the problem, and we have the solution... Inbox Zero is a simple email management methodology that can save you time and get your email working for you, instead of against you. In this program, you'll learn how to implement and maintain Inbox Zero in Gmail or Outlook. People typically save 5+ HOURS per week by implementing these methods. (Sometimes much more!) If you feel like you're unable to get things done because you simply can't get out of your inbox...If you dread opening up your email every morning...If balls are often dropped because things are getting "lost" in email... This is the solution. We have implemented these methods with hundreds of teams with great success, and they are applicable to nearly all roles in all industries. In this program you will learn how to: - Quickly work through your entire inbox without missing anything important- Lower the number of emails you receive and send every day- Reduce email-related distractions, so you can focus on your most important work- Set up clear boundaries for when email should (and shouldn't) be used- De-clutter your inbox (and, by extension, your daily workflows!)- Easily find any past email without convoluted folders or tagging systems This program is structured to provide maximum value quickly and efficiently, ensuring you achieve Inbox Zero within just 5 days. It is designed with busy knowledge workers in mind, therefore you'll only need to invest around an hour per day throughout its duration. Don't let email overload control your life! Take the first step toward transforming your email usage today. **IMPORTANT** This course has both Gmail and Outlook Cohorts. When you sign up, please be sure to select the correct cohort based on which email tool you use.

Stop Wasting Time With Email: Achieve "Inbox Zero" In Just 5 Days

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

Work through the on-demand Gmail or Outlook Inbox Zero course on your own time, before the kickoff call.

Course Work

Get an introduction to Nick and learn about Inbox Zero and his CPR Framework, directly from him.

Kickoff Call (with Nick)

This is your chance to receive hands-on support from an Inbox Zero expert, addressing any questions, issues, or obstacles you may be facing.

Optional: Office Hours

Ensure you're set up to maintain Inbox Zero long-term and celebrate your progress as a group.

Final Call (with Nick)

Leaders who value their time highly and want to save 5+ hours per week.

Sales and operations professionals who are flooded with emails, and missing some could be costly.

Admins who support busy executives and need to stay on top of email.

This Course is For:

What You'll Learn:

Whether you have 100 or 100,000 unread emails sitting in your inbox right now, we'll go through a step-by-step process to work through them all until there are ZERO left.

How to Achieve Inbox Zero in Gmail or Outlook

Discover how to integrate Inbox Zero into your daily routine, so you can quickly and easily work through all the emails in your inbox—then get back to your most important work.

How to Maintain Inbox Zero in Gmail or Outlook

This is the method you'll use to efficiently work through your inbox each day and eliminate your current backlog of emails.

The R.A.D. System (Reply, Archive, Defer)

Nick Sonnenberg's unique operational efficiency framework that he uses to help teams stop drowning in work. You'll receive a brief overview of this framework and a deep understanding of where and how email fits into it.

The C.P.R Framework

Part of what we're doing is reframing your mindset around email, including when and how it should be used. You'll leave this course with a newfound perspective on email and where it fits into your daily workflow.

How to "Think" About Email

Beyond just Inbox Zero, we highlight tons of additional time-saving tips and tricks you can use to work through emails faster.

Email Tips & Tricks

Take control of your Inbox, reclaim 5+ hours per week, and optimize your workflows.

Nick Sonnenberg

Operational Efficiency Expert

Gmail - December 9th-13th

Inbox Zero - January 13th-17th

Creating lovable email programs is a much more complex problem to solve than regular email campaigns and flows. There are many scenarios to consider to ensure your program has real legs and is not simply a soft echo of your core product experience but adds true incremental value. The most thoughtful email programs are perceived as product features (not marketing fluff) and can&nbsp;improve retention, engagement,&nbsp;and&nbsp;monetization. Not to mention overall product sentiment. After taking this course, you will be able to make a truly informed decision on how to choose your north start 'why' and what the actual lift will likely be. Not just to get the program off the ground, but to maintain it over the long haul if it truly is successful. You will also learn what an email is capable of from a personalization and dynamic content standpoint. Grammarly Insights, for example, is mostly automated but has over 56 possible live-text scenarios over the course of 8 weeks. Not to mention various content rules based on which user persona is receiving the email. I will walk you through backend and front-end decisions. Many brands want a personalized digest similar to the one we shipped at Grammarly (nearly 10 years ago) and either underestimate the lift and/or underdevelop their MVP. I'll share frameworks for strategy, insights on development cycles, &amp; discuss potential impact. I'll also detail the front-end and back-end realities. This course will be useful—not just for CRM &amp; Retention folks—but also for x-funtional partners on the product, data &amp; technical side. Building a versatile and impactful email program is not for the faint of heart, but if you are passionate about creating something wonderful, the TLC will be worth it. The bottom line is that you must set a high bar to build world-class product experiences your customers will love. I can offer a reality check before you go down this road.

More App than Email

Class times are optimizing for accessibility for students spanning from the EU to North America. All sessions will be recorded. And recordings will be available to download in the student portal w/in 48 hours after each sessions take place.

We will meet on Tuesdays & Thursdays back to back for 2 weeks

The final 15 minutes of every class session will be for Q&amp;A. You will not hurt my feelings if you leave at the 1-hour mark and don't partake. There is also an optional dedicated Q&amp;A session on the final Friday (see below)

Q&A Opportunities

This is an opportunity to bring up any remaining topics or questions, like an office hours session.

Final (Optional) AMA Session

This course is more lecture &amp; deep case study focused than excercise focused. That said, I will provide a prompt at the end of each session for you to bring into the next class. This is to lay the foundational strategy in place for your brands potential digest.

A Note on Projects & Homework

Lifecycle, CRM, Retention, and Email Marketers. Brand-side or agency side, B2C or B2C, and any vertical who wants to build a digest.

Technical engineering, growth, or product team members who will drive or support the development of an email digest.

Data scientists or analysts who will support the pipeline and/or data schema requirements to drive your personalization.

Who is this course for

What you’ll get out of this course

Gut-check the level of effort to stand up a scalable personalized email program that truly adds value for your users.

Learn new ways to automate dynamic sections of emails so they are more persona-driven.

Determine your own north star 'why' for your brand's strategy as well as an overall content strategy to deliver on this promise.

Learn from Grammarly's triumps and tribulations for mantaining this program over the last 10 years.

Make an informed decision on whether to go down the development road or not and also where to handle in-house vs. external partners.

Improve monetization, engagement, and sentiment from a highly-personalized, data-rich email program. 

Drew Price

Lifecycle Marketing Advisor & Mentor

Cohort 2

Cohort 3

Consumer subscription apps are easy to launch but hard to scale. This explains why there are hundreds of thousands of them in the Apple and Google app stores, but fewer than 50 that have ever reached $1B+ valuations, and fewer than 10 that are publicly-traded with companies with $10B+ market caps. These businesses face several fundamental challenges:1. Lack of control over distribution2. Overdependence on paid acquisition3. High subscriber churn rates4. ARPU is often low and hard to grow However, the best consumer subscription apps overcome these headwinds by doing two things:1. Building their businesses on a core value promise that provides enduring value.2. Harnessing their value promise to drive a compounding Subscription Value Loop that increases LTV/CAC and accelerates the Payback Period through three steps: - Value Creation: Quickly connecting new users to the app’s core value promise and offering enduring value that keeps them coming back - Value Delivery: Cost-efficiently distributing the app to users organically through word of mouth and SEO, as well as through sustainable paid acquisition - Value Capture: Converting free users into subscribers, which generates revenue that can be reinvested into the business to strengthen the rest of the loop I developed this framework after leading the product growth team at Quizlet and talking to executives at dozens of other category-leading consumer subscription apps. After I wrote about it in Lenny Rachitsky's newsletter, he said "If you’re building a consumer subscription app, this post is your new bible." I've also spoken about the framework on the 20VC podcast with Harry Stebbings and the Sub Club podcast by RevenueCat, and taught a previous version of this course on Reforge that was taken by hundreds of professionals and rated one of the top courses in the company's catalog with an average NPS of ~74%. In this four-week cohort-based course, you'll learn how to apply the Subscription Value Loop framework to maximize the growth of your consumer subscription business. This includes four live 90-minute events with featured guest speakers from top consumer subscription businesses like Tinder, Grammarly, Strava, and Ladder, as well as 10+ hours of self-paced, asynchronous course content. It also offers permanent access to templates like the Subscription Value Loop Calculator, a tool for benchmarking your company's most important growth metrics vs. other consumer subscription apps in your category, and a private Slack channel for course communications and Q&amp;A.

Supercharge the growth of your consumer subscription business

Module: The Subscription Value LoopCase Study: TinderFeatured Guest: Revi Mehta (former Tinder CPO) Learn how Tinder built a unique core value promise and used innovative Value Creation, Value Delivery, and Value Capture tactics to become the world's most popular dating app.

Tuesday, January 21st

Module: Value CreationCase Study: LadderGuest: Greg Stewart (Ladder CEO) See how Ladder became one of the world's fastest-growing fitness apps and grew subscribers &gt;500% by combining a unique group coaching product with an innovative user acquisition strategy on TikTok.

Tuesday, January 28th

Module: Value DeliveryCase Study: GrammarlyGuest: Yuriy Timen (former Grammarly Head of Marketing) Hear how Grammarly adapted its user acquisition strategies as it evolved from a student web app to a prosumer subscription product to a B2B SaaS platform selling to large teams.

Tuesday, February 4th

Module: Value CaptureCase Study: StravaGuest: Jason van der Merwe (Strava Director of Growth Engineering) Learn how Strava optimized subscription pricing, packaging, paywalls, and trial strategy to capture more value from subscribers and accelerate the growth of its business.

Tuesday, February 11th

Founders and execs: Consumer subscription CEOs and product and marketing leaders who want to maximize growth for their businesses.

People managers: VPs and directors managing cross-functional teams responsible for subscriber acquisition, retention, and monetization.

Senior individual contributors (ICs): PMs, marketers, and other ICs working on growth teams at consumer subscription companies.

Who this course is for:

Learn how category-leading consumer subscription apps like Netflix, Spotify, Duolingo, Grammarly, Tinder, Strava, AllTrails, and Calm drive compounding growth through proven tactics for maximizing Value Creation, Value Delivery, and Value Capture.

Learn and apply the Subscription Value Loop framework

Understand the most important growth metrics that drive consumer subscription businesses and compare your company's performance vs. overall industry benchmarks and peers in your category using the Subscription Value Loop Calculator, a tool built on data from &gt;30,000 other apps.

Assess the growth of your consumer subscription app vs. industry benchmarks to identify your biggest growth opportunities

Learn how to create value for subscribers by building a unique and enduring core value promise, connecting new users to this value promise as fast as possible, emphasizing premium features to convert users into subscribers, and using motivation tactics to keep them coming back.

Improve your premium product experience to create compounding long-term value for subscribers
 

Review strategies and tactics for cost-efficiently delivering your product to users and subscribers by maximizing the performance of paid marketing campaigns and driving more organic user acquisition through a combination of ASO, SEO, and viral word of mouth.

Leverage proven paid and organic strategies to drive cost-efficient user acquisition

Explore techniques like Conjoint and Van Westendorp analysis for optimizing subscription pricing and packaging, as well as best practices for fine-tuning subscription paywalls, making payments easy, and leveraging strategic discounts to maximize subscriber conversion and LTV.

Optimize your paywall, pricing, packaging, payments, and promotions to maximize subscriber conversion and retention

This cohort of the course will feature case studies on Tinder (with former CPO Ravi Mehta), Ladder (with CEO Greg Stewart), Grammarly (with former Head of Marketing Yuriy Timen), and Strava (with current Director of Growth Engineering Jason van der Merwe).

Apply these lessons to real-world case studies with featured guests from some of the top consumer subscription apps in the world

Build and execute a playbook to accelerate the growth of your consumer subscription business

🔥 Featured in Lenny's Newsletter! 🔥

Phil Carter

The Winter 2025 cohort of Consumer Subscription Growth will run from Tuesday 1/21 to Tuesday 2/11.

Lightning Lessons

How to grow an email business (with 🐝beehiiv's founder)