Free Lesson

New Sales Manager: Stop Leading Like a Rep

Hosted by Andrew Morris

Tue, Jul 21, 2026

3:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Identify what made you a great rep

Use a structured reflection to name the IC instincts that got you promoted — before they become management liabilities.

Spot the instincts that will work against you

Map your top 3 rep habits to the risks they create as a manager — so you can redirect them before Week 1 begins.

Write your management identity statement

Write your management identity statement — the anchor you'll use every time the rep instinct pulls you back.

Why this topic matters

Most new sales managers were promoted because they could close. That same instinct — jumping in, taking over, proving themselves — is exactly what damages their credibility as a manager. This session names the three habits that derail new managers in the first 90 days, so you can catch them before they cost you.

You'll learn from

Andrew Morris

26yr global sales leader · Coach · AWS & SaaS specialist

Andrew Morris has spent 15 years building and leading sales teams across enterprise SaaS. He cut sales cycles from 11.5 to 7 months at Minit, grew the Splunk EMEA partner business from $15M to $89M, and has led sales organisations of 50+ people. He has coached pre-sales teams across EMEA and advised more than 20 venture-backed startups as a fractional CRO.

Before enterprise software, he was a teacher and a professional rugby player. Coaching is not a skill he learned at work.

He built this programme because the best reps keep getting promoted into management roles with no preparation, and the cost — to the rep, to the team, and to the business — is predictable and preventable.

He teaches what works in the field, not what looks good in a framework.

Previously at

Microsoft
Splunk
TIBCO
JPMorgan Chase & Co.
n8n.io
See all products from Andrew

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