Kathi Laughman

Taking the Guesswork Out of Your Decisions

Decision strategist with 40+ years in high-stakes business environments

Understand why decisions don’t break down randomly—and how recognizing recurring patterns gives you an advantage.

How your decisions follow predictable patterns

Your guide for recognizing why your decisions go off track, so you can begin to avoid repeating them.

Recognize six predictable ways decisions begin to break down

Walk away with a practical way to begin making clearer, more aligned decisions—using what’s already in front of you.

How to begin making clearer, more aligned decisions

There will always be risk, and things never go completely as planned, but you can turn that into an unplanned gift.

Turning failure into data so you can leverage it

Beat decision paralysis. Master a repeatable process for making better decisions in business and life.

SwissRe Cohort

Author, Speaker, Decision Strategist

Annie Duke

Author, Speaker, Decision Strategist, and Former Professional Poker Player.

Cohort 10

Cohort 12

Only two things determine how your life turns out — luck and the quality of your decisions. I'll teach you a decision-making process to help you master the second.

Make Better Decisions

Make Higher-Quality Decisions

Think More Strategically and Analytically

Build Practical, Repeatable Decision Habits

Recognize and Reduce Cognitive Bias

Build Confidence in Uncertain Environments

Improve Team Decision-Making and Communication

You’re an entrepreneur who wants to be faster and more effective across the dozens of decisions you make every day.

You’re an executive-level decision maker looking to accelerate your team’s success by teaching them how to make high-quality decisions.

You’re an investor who’s tired of letting volatility drive your decisions and ready to systematize your thinking.

Make ambiguous decisions quickly, reduce risk, and sell the direction you choose

Former Amazon VP; 70+ patents; led 800+

OpenAI

Netflix

Anthropic

NVIDIA

Stripe

Ethan Evans

Former Amazon VP (15+ years); 70+ patents; led global teams of 800+

Cohort 1

Most professionals don’t struggle because they “can’t decide.” They struggle because decisions are messy: incomplete data, loud stakeholders, moving targets, and the fear of being wrong. The result is hesitation, endless analysis, or rushed calls that create churn and erode trust.This workshop gives you a practical system to make high-quality decisions fast, without gambling.You’ll learn a repeatable decision loop you can use immediately: Decide → Ship → Watch → Adjust. You’ll learn how to decide at ~70% certainty — moving with speed while staying grounded in signals, risk framing, and reversibility. You’ll leave with a monitoring plan for your next real decision so you know exactly what to watch, when to revisit, and what “success” looks like.And when things go sideways (because they will), you’ll have a crisis recipe that builds trust: clear ownership, clean communication, and fast learning instead of blame.Finally, you’ll get specific ways to use AI as a decision accelerator — to sharpen options, pressure-test assumptions, and surface risks — without outsourcing your judgment.

Become a trusted decision-maker: decide at 70%, ship, monitor, adjust — effectively handle crises and use AI to strengthen your judgment.

A repeatable decision loop

How to decide at ~70% certainty (without gambling)

A clear monitoring plan for your next decision

A “crisis recipe” that builds trust

Specific ways to use AI without outsourcing judgment

High-velocity ICs: Owns ambiguous work. needs a fast, safe decision loop to ship, monitor, and adjust without overthinking

People leaders: Makes calls with imperfect info, wants a repeatable system to decide, align stakeholders, and handle crises with trust

Cross-functional leads: PM/ops/eng/sales/etc, needs better decisions across teams, clear monitoring, and AI leverage without losing judgment

Strengthen inner confidence, inspire others, and sharpen leadership skills through hands-on exercises and real-world tools

Leadership Coach 

Ha Tran

Founder, Ex-Google, Chief of Staff, U.S Department of State Professional fellow

Cohort 3

In high-stakes moments, three things show up at once: 1. what you know is true2. what it might cost3. what you think you should do Most people try to resolve this by thinking harder or speaking better.It does not work. Because the problem is not clarity. The problem is authority. When no one is clearly leading, you: - hesitate even when you know the answer- over-explain to justify your position- say something, then walk it back- leave conversations feeling misaligned This is not a confidence issue. It is a governance issue. What changes after this workshop- You speak without over-explaining or softening your position- You make decisions faster without needing full certainty- You stop negotiating against yourself in real time- You handle pushback without collapsing or escalating- You stay aligned with your decision after the conversation ends This workshop is for you if: - You know what you want to say, but change it in the moment- You make decisions, then second-guess them after- You feel tension between what is true and what is acceptable- You are seen as capable, but do not feel fully in control under pressureMaximum 20 people/workshop to keep it intimate and practical.

You are not confused. You are running multiple leaders.

Make decisions under pressure without internal conflict

Senior leaders and managers looking to lead with conviction and assurance.

High-performing professionals who want to build stronger, more confident leadership skills.

Emerging leaders who seek to develop self-assurance, overcome self-doubt, and project confidence in high-stakes situations.

Most fear-driven decisions feel rational. That's why they're dangerous.

Decision researcher, speaker, founder

University of Bath

Dr S Shah

Decision Strategist | Speaker | Founder-Educator

Under pressure, smart leaders rarely think they are panicking. They think they are being prudent, responsible, and strategic. But fear of loss has its own logic. It pushes people to protect control, cash, reputation, certainty, status, or stability — and in doing so, they can damage the very thing they were trying to secure.A founder hoards control during a downturn and weakens the team’s ability to think. A consultant softens a recommendation until the client loses confidence. A senior professional avoids a difficult conversation and lets the problem grow. Each choice makes sense in the moment. Each protects something real. Each can quietly become expensive.This workshop is not about suppressing fear or pretending to be calm. Calm people make fear-driven decisions too. The work is strategic reframing: noticing when fear of loss has defined the problem, narrowed the options, and made the defensive choice look responsible.In this three-hour workshop, you will learn to identify protective logic, map the loss you are trying to avoid, test whether a “safe” choice may backfire, and reframe the decision before fear makes the strategy for you.

Diagnose the fear patterns behind your decisions. Apply structural countermeasures that turn your worst moments into your sharpest.

Recognise fear-driven decisions before you make them.

Diagnose the cognitive biases fear activates in your decisions

Apply structural countermeasures to your highest-stakes decisions.

Walk one of your real decisions through the full protocol

The Stuck Founder : Running a business that's stopped growing. Facing a pricing, hiring, or strategic decision that's been open for months

The Senior Operator: Leading through shifts and restructures. Suspects their safest decisions are the most expensive ones.

Professional at a Crossroads: Considering a role change, pivot, or independent move. Has been "thinking about it" longer than is useful.