Molly Godfrey

How to Show Up in AI Search: LinkedIn SEO for Founders

LinkedIn Organic Growth Strategist & Coach

Meg Clarke

Search Strategy Expert & SEO Consultant

Learn how AI-powered search is evolving & how LinkedIn content (especially profiles + posts) gets indexed and surfaced

Understand How AI & LinkedIn Search Work Together

Learn the simple content habits that increase your chances of being surfaced in search results.

Build an SEO-Friendly LinkedIn Content Strategy

Learn how to strategically use LinkedIn posts to validate your expertise and get indexed for key client search terms.

Use Long-Form Content to Boost Search Visibility

Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies. By the end of this course, you'll possess the skills to: • Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plus you'll gain exclusive access to the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you: • Craft AI-assisted SWOT analyses and competitor research• Create detailed AI customer personas for deeper audience insights• Build AI-enhanced content strategies aligned with SMART objectives• Master AI-driven content creation while maintaining your brand voice• Measure and optimize your AI-powered content marketing efforts Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience. This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively. *Get Reimbursed:&nbsp;Many companies and agencies offer an L&amp;D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

Become an AI-Powered Content Marketing Strategist

Course syllabus

Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.

Live Sessions Friday December 6th, 13th, and 20th

Weekly hands-on projects apply AI to real marketing challenges:<ol><li>Conduct AI-powered market analysis</li><li>Create detailed audience profiles using AI tools</li><li>Develop an AI-driven content strategy </li></ol> Each project builds practical skills for immediate implementation in your work.

Weekly projects

Course schedule

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Who is this course for

What you’ll get out of this course

Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.

LIVE Learning in an Online Classroom environment

PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.

Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing. 

Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.

Understand the role of AI in strategic content marketing

Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.

Learn how to use AI tools for market research and analysis

Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.

Develop detailed target audience profiles using AI

Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.

Create data-driven content marketing strategies with AI

Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.

Design AI customer companions to enhance audience understanding

Learn how to approach measuring the value of your AI projects.

Measure the value and impact of AI in content marketing initiatives

Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info:<a href="&nbsp;https://maven.com/expense" rel="noopener noreferrer" target="_blank">&nbsp;https://maven.com/expense</a>

Course Professional Certification & Reimbursement Funds

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Summer 2025

Fall 2025

Whether you're already active on LinkedIn or just getting started, you know it could be driving more business growth. But right now it's:→ More time-consuming than revenue-generating→ Missing a clear strategy for converting connections to clients→ Not delivering the ROI you know is possible Sound familiar?→ You're sharing content but not seeing meaningful business results→ You know thought leadership matters but struggle to stand out→ You're watching competitors win deals through LinkedIn while your efforts plateau Here's the truth:LinkedIn isn't just another social media platform. It's a business engine that can systematically drive: → Inbound leads→ Strategic partnerships→ Top talent→ Media opportunities→ Revenue growth But most "LinkedIn courses" miss the point. They focus on content creation while ignoring the platform's true potential as a business development tool. You don't just magically start drowning in leads because you post a few times / week using some template that looks like everyone else's content. You need a strategy to stand out and what many growth gurus don't tell you is how much success on LinkedIn depends on the behind-the-scenes strategies rather than content itself. What makes this course different?I spent 20 years leading sales operations before mastering LinkedIn as a growth channel. I'll teach you how to: → Transform your profile into a client-attracting asset→ Curate your feed to perfection, providing endless opportunities for strategic engagement. → Build meaningful relationships that drive business value→ Create content that resonates with decision-makers→ Convert connections into opportunities (without being salesy) This isn't just about posting content. It's about building a systematic approach to growing your business through LinkedIn. Why Sales Navigator Mastery Matters While others teach basic LinkedIn, I'll show you how to leverage Sales Navigator's advanced features to: → Identify and connect with decision-makers at scale → Build targeted prospect lists that convert ﻿→ Get real-time insights on your ideal clients In 4 weeks, you'll get:→ Live training sessions that build on my sales operations expertise→ Group working sessions to implement what you learn→ A personal strategy session to customize your approach→ A framework for turning LinkedIn from a time-sink into your most valuable business platform→ Training on how to leverage Sales Navigator (LinkedIn's premium toolkit) for targeted business growth→ Systems and processes that turn LinkedIn from a social platform into a sales engine→ Advanced prospecting strategies I developed while scaling tech companies Ready to transform your LinkedIn presence into a predictable business generator? Join the next cohort!

Build a magnetic personal brand. Attract clients, talent, and opportunity. Win.

Thursdays will be 90-minutes of structured learning with time for Q&amp;A Tuesdays will be 60-minute office hours where the agenda is primarily driven by student questions &amp; collaboration.

Tuesday & Thursday Learning Sessions

Each week we'll cover a new area and students will have access to full recaps as well as a homework assignment per area of study.

Participation in this cohort includes a 60-minute 1:1 strategy session with Liam upon completion of the course to ensure that you have everything you need to implement the lessons learned.

Private 1:1 Strategy Session with Liam

Students will have access to all slides, recordings, and written recap material forever.

Lifetime Access to Course Materials

Early-stage B2B founder building premium service brand. Needs LinkedIn strategy for lead generation, partnerships, and industry authority.

Established coach/consultant with proven expertise. Needs LinkedIn system to scale beyond referrals and attract ideal clients consistently.

Executives and entrepreneurs with deep industry knowledge but struggling to position as thought leader beyond referral network.

<ul><li>Transform your profile into a magnetic landing page that converts views into conversations with high-value targets.</li><li>Master every profile section from banner to recommendations, fully optimized for conversion. </li></ul>

PROFILE TRANSFORMATION

<ul><li>Build a valuable, relevant network through strategic engagement.</li><li>Fill your feed with content that inspires you to engage strategically in timely conversations relevant to your industry. </li><li>Learn advanced search techniques, signal monitoring, and engagement strategies.</li></ul>

EXPERT ENGAGEMENT AND NETWORKING STRATEGIES

<ul><li>Develop your unique content strategy and personal brand voice.</li><li>Create compelling posts across multiple formats, leveraging AI and collaborative tools to scale your presence.</li><li>Learn how to maximize your content creation efforts at scale.</li></ul>

CORE CONTENT MARKETING STRATEGY

<ul><li>Convert your LinkedIn activity into measurable business results.&nbsp;</li><li>Learn how to measure your success, scale your content creation, and supercharge your social selling strategy.</li><li>Master premium features, analytics, and time-saving tools to build a sustainable social selling engine.</li></ul>

SUPERCHARGING YOUR CONTENT CREATION & SOCIAL SELLING EFFICIENCY

<ul><li>Cohorts are capped at 15 people to ensure that everyone gets plenty of personalized attention &amp; Q&amp;A. </li><li>Every student gets a 60-minute 1:1 with me in addition to the 10 hours of small group instruction. </li></ul>

PERSONALIZED ATTENTION

Build your personal brand and master social selling on LinkedIn. Turn your expertise into a magnet for ideal clients and business growth.

Liam Darmody

Sales Operations Leader turned Personal Brand Strategist & Business Coach

July '25 Cohort

Cohort 5

Every day, more of your audience gets instant answers from AI without ever clicking a link. Currently, over 58% of searches result in “zero clicks,” as users find what they need right on the results page. The rise of large language models like ChatGPT, Google’s Gemini, and Claude, along with voice assistants like Alexa and Siri, is transforming traditional search into a world of direct answers. This is organic search’s next chapter – an era where answer engines dominate. WHAT TO EXPECT:This is an interactive course with Q&amp;A, examples, and exercises that you can apply to your Organic Search Strategies to win in the AI search space. It includes 2 hours of live instruction taught personally by Mostafa on Zoom. We will focus on both the "why" and tactical pieces around the "how." In these 2 days, you will gain insights on how the space is evolving, how leading brands are winning, and the framework &amp; methodology for your brand to win. The course also includes:• Assessing and mitigating the impact of AI search on your content and brand• Our proprietary assessment sheets to measure the impact across your digital assets• Our proven strategy framework that works across leading LLMs today• Real-life brand examples• Hands-on exercises• Detailed guides on answer engine optimization for self-study• Homework to put concepts into practice• All Zoom workshops are live, taught by Mostafa We give you a new playbook as this course delves into cutting-edge research of AI Search, search marketing, and equips you with hands-on practice to thrive in the AI search era. You will discover how to adapt your content strategy for AI answer engines so you continue to attract customers organically, even as algorithms and user behaviors shift. You will learn alongside fellow marketers who are also trying to solve a similar marketing problem, and also get live feedback from Mostafa during the sessions. WHO WILL BENEFIT MOST FROM THIS COURSE:This course is designed for marketers, founders, and growth strategists who recognize that AI is reshaping search and want to stay ahead of the curve. If you’re eager to understand how AI-driven answer engines work and how to ensure your brand remains visible in this new landscape, this course is for you.Folks who will get the most from this course tend to be the following: • You are on the organic growth team and need to adapt your SEO and content strategy for AI-driven search engines like ChatGPT, Perplexity, and Google’s AI-generated answers.• You believe in first-mover advantage and want to develop strategies before the competition fully grasps the implications of AI in search.• You’re on a lean team that needs to move fast—you don’t have the luxury of waiting for “best practices” to emerge, so you want a proven playbook to execute now.• You are a practitioner who likes hands-on learning—you want more than just theory; you’re ready to apply real-world insights, conduct research, and work through live AI Search audits of top brands.This course will bring together a forward-thinking group of marketers, growth leaders, and founders who are serious about evolving their approach to Organic Search. WHO THIS IS NOT FOR:• This is not for you if you are looking for generic, traditional SEO tactics like keyword stuffing and backlink farming. This course will challenge your thinking—we focus on next-generation strategies for AI-driven search.• This is not for you if you want 1:1 coaching. While you will have the opportunity to engage in live Q&amp;A and discussions, this is a cohort-based course, not a private consulting session.• This is not for you if you believe SEO won’t change. If you think existing SEO will remain the same despite AI advancements.• This is not for you if you expect instant results without effort. Mastering Answer Engine Optimization requires understanding new systems, testing strategies, and iterating—you will leave with a proven framework, but must continue refining it over time.• This is not for you if you prefer a slow, passive learning experience. This course is fast-paced, immersive, and action-driven—you’ll be actively working on your own brand’s search presence and analyzing real AI Search audits throughout the course. This is a unique opportunity for a brand to have a first mover advantage in the newly created digital shelf of AI search and LLMs.

Search as we know it has changed forever. It's time for a new playbook. 

This session will be conducted live and will include some time for Q&amp;A. You can also submit your questions to us, and we will address them asynchronously.

October 8, 2025

October 9, 2025

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from conventional search to AI sea

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

Understand how answer engines (from Google’s generative AI results to ChatGPT, Perplexity, and other LLM-powered tools) work, and what key factors influence which answers they choose. You will learn the insider mechanics of these systems so you can make them work in your favor.

Master the new AI search landscape:

Learn how to enhance your current SEO and content strategy to ensure AI platforms feature your brand's content. You’ll apply a proven optimization framework to your existing content, ensuring you maintain or boost your organic brand visibility.

Optimize your content for answer engines

Learn how to effectively track your performance in AI-driven search by identifying the key metrics that matter most for your brand. We will also explore a comprehensive guide to enhancing brand visibility in AI-generated answers.

Measure and iterate for continuous growth

Explore AEO audits from leading brands to see how they are adapting to AI-powered search. Work through hands-on case studies and build your audit, so you walk away with an actionable, implementation-ready plan tailored to your business.

Hands-on experience with real audits and research

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Mostafa ElBermawy

Founder @ NoGood // Goodie AI

April 2025

Oct 2025

Most search implementations barely scratch the surface of what's possible. While others struggle with irrelevant results and frustrated users, you'll master the cutting-edge techniques that power the world's most successful search experiences—from Reddit and Spotify to hundreds of the Fortune 500. Why This Course Exists The Problem: Traditional search training focuses on outdated techniques. Modern AI courses hyper focus on text embeddings and ignore many of the fundamentals of information retrieval. The result? Engineers who can't bridge the gap between amazing demos and production systems that actually work. Our Solution: Learn from practitioners who've built search systems handling hundreds of millions of queries daily. Doug and Trey have architected search for Reddit, Shopify, Wikipedia, Presearch, CareerBuilder, and dozens of Fortune 500 companies. Now they're sharing the exact methodologies that transformed these platforms. What Makes This Different 🧠 Go Beyond Surface-Level AI ImplementationStop downloading random embeddings from Hugging Face or OpenAI and hoping for the best. Learn to systematically analyze your users' actual intent, integrate domain context, and build search that truly understands what people need—not just what they type. 📊 Harness Your Users' IntelligenceYour clickstream data is a gold mine of untapped potential. We'll show you how to properly collect click stream data and how to automatically improve your ranking models using "reflected intelligence"—letting user behavior continuously optimize your search without manual intervention. 🤖 Master RAG That Actually WorksRetrieval Augmented Generation is exploding, but most implementations fail at the "retrieval" part. Learn the advanced chunking strategies, adaptive querying, and guardrails that separate production-ready RAG from toy demos. 🎯 Build Production-Ready Ranking ModelsMove beyond basic relevance scoring. Implement battle-tested algorithms from LambdaMART to cross-encoders, with hands-on experience in feature engineering, click model automation, and active learning systems. 🔧 Production Optimization StrategiesBridge the gap between prototype and production with ANN optimization, quantization strategies, semantic caching, and model serving architectures that scale to millions of users. The Transformation You'll Experience Week 1: Foundation &amp; Behavioral IntelligenceMaster the core search relevance problem and discover how to automatically improve rankings using your users' own behavior patterns—techniques that powered Wikipedia's search overhaul. Week 2: Modern AI IntegrationLearn when to use bi-encoders vs. cross-encoders, implement multimodal search, leverage modern late interaction models instead of out-of-the-box vector search, and build ranking classifiers that learn from real user feedback—not just static training data. Week 3: Automated Machine-learned Ranking &amp; RAG StrategiesAutomate your learning-to-rank systems with click models and active learning, plus master the retrieval strategies that make RAG actually work in enterprise environments. Week 4: Productionizing AI SearchOptimize everything for production scale: quantization, ANN strategies, semantic caching, and the query intent mastery that lets you "cheat" at search using LLMs strategically. What You'll Walk Away With Immediately Applicable Skills:- Query intent classification and semantic query parsing- Click-stream analysis and automated ranking improvements- Production-ready RAG implementations with proper guardrails- End-to-end machine learning ranking pipelines- Advanced vector search optimization techniques- Combining query modalities for personalized, graph-based, multimodal, and hybrid search. Strategic Understanding:- When to use different AI search approaches (and when not to)- How to systematically improve search relevance using clickstream data- Production deployment strategies for AI search systems- The mental models that tie modern information retrieval together Career Impact:- Skills used by senior search engineers at top tech companies- Proven methodologies from instructors who've built search for hundreds of millions of users- A portfolio and code for production-ready search implementations- Direct access to a community of search professionals The Bottom LineThis isn't another AI course that teaches you to call APIs. It's not a search course stuck in 2010. It's the bridge between cutting-edge AI and production search systems that actually work. You'll learn the exact techniques used by companies processing billions of queries, taught by the engineers who built them. By December 5th, you'll have the skills to architect, implement, and optimize AI-powered search systems that deliver the intelligent AI Search experiences users expect in 2026 and beyond. Ready to transform your search capabilities?

Level up your Search & RAG skills with leading AI Search experts

Examples will be taught in Python, it's a good idea to have basic Python familiarity under your belt

Basic Python Programming

Tuesday: Live Course Session (Trey/Doug)

Thursday: Live Session (Doug/Trey)

Check in bring your questions to discuss with Trey and Doug.

Fridays - Office Hours

Jupyter-notebooks-based assignments to sharpen your skills and reinforce course material.

Notebook-based Projects

We'll bring in other industry experts for additional sessions covering several emerging topics at the frontier of AI-powered search

Guest Speakers

Typical Weekly Schedule

AI Engineers optimizing search ranking to measurably improve user search satisfaction

Search Practitioners that want to learn to systematically improve search relevance

Technology leaders hoping to plan search experiments to maximize clicks and conversions

Software engineers looking to learn both the engineering and data science side of "retrieval" needed fo modern AI systems.

Learn how to integrate your content's context, your domain context, and your users' individual contexts to optimally interpret query intent. We'll cover query classification, query-sense disambiguation, and semantic query parsing, using multiple lexical and LLM-based strategies.

Go beyond the query to understand intent

Leverage "reflected intelligence" from your use behavioral signals to automatically improve your ranking models. You'll learn to implement algorithms for signals boosting, matrix factorization, collaborative filtering, personalized search, and knowledge graph learning.

Improve relevance with crowdsourced ranking models derived from click-stream data

RAG represents the largest growing use case for search, and "retrieval" is by far the hardest part of RAG. Learn to optimize search for LLMs and agents, as well as the critical strategies (chunking, adaptive queries, guardrails, etc.) and access patterns needed to optimize RAG.

Optimize your Retrieval Augmented Generation (RAG) implementations

Learn common ranking models put into production from LambdaMART to cross-encoders

Build machine-learned ranking models from scratch

Learn how we systematically develop great ranking features using a combination of vector and lexical search indices. Generate automatic judgments from user click stream data and uncover unexplored ranking features leveraging simplified dynamic bayesian networks (SDBNs).

Develop effective ranking features and automate improvements with click models and Active Learning

The field of information retrieval is vast. Learn the mental models that tie it all together. Understand when to use bi-encoders vs. cross encoders vs. knowledge graphs, ANN vs. quantization vs. representation learning, pooled vectors vs. late interaction vs. late chunking, etc.

Fill in holes in your modern information retrieval knowledge

Get hands on experience optimizing AI Search for production. Implement ANN and quantization strategies, reranking, semantic caching, and even local model serving for search and RAG.

Lightning Lessons

How to Show Up in AI Search: LinkedIn SEO for Founders