Louis Gudema
Free Lesson

10 Ways to Find Companies that Want to Buy from You Now

60 min
Dec 9, 2026 1:00 PM

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What you'll learn

Understanding why many customers don't want to buy today

Selling is hard. You'll understand why so few customers are open to your solution, regardless of your price or offer.

10 ways to engage with some of your potential customers now

You'll learn how you can identify and engage prospects among that small portion of customers who are open to buying now.

How to prioritize the leads that you identify

We'll explore how you can prioritize your new leads to give your sales people the best opportunity for quick wins.

Why this topic matters

Startups and SMBs need to get new customers *now* if they are going to survive and thrive. While most customers aren't interested in buying this month or quarter even, this lightning lesson will help you understand why they may not be, how you can identify those who are in market, and accelerate your sales to them.

You'll learn from

Louis Gudema

Louis Gudema

Have worked with over 100 startups and SMBs. MIT mentor, award-winning author.

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