Diagnose What’s Wrong With Your Homepage using AI

Hosted by Genya Tukbaeva

In this video

What you'll learn

The 5-Second Test

Does your homepage communicate positioning, ICP, and value prop within 5 seconds?

The Buyer Perspective Audit

See your page through your ICP's eyes—what they need to see vs. what you're actually showing them

The Feature vs. Outcome Ratio

Count how product-centric vs. customer-centric your copy is

The Trust & Credibility Gap

Map every claim your homepage makes, then identify which have zero evidence backing them up

The Messaging Consistency Test

Find contradictions, audience drift, and differentiation gaps that competitors could copy-paste

Why this topic matters

Your homepage has one job: take a stranger who's never heard of you and move them from "what is this?" to "I want to try this" in under 60 seconds. Every sentence either advances that journey or interrupts it. But how do you know which is which? In this Lightning Lesson, you'll learn the 5-step audit framework I use with consulting clients to diagnose homepage messaging gaps in under 20 minutes.

You'll learn from

Genya Tukbaeva

Founder & GTM/Digital Strategist, ex-Adyen

With 10+ years building marketing strategies (early stage startups to enterprise), I've moved from in-house to becoming a fractional growth marketing partner for early-stage B2B startups.

At Kosoture, I help tech founders to cut through scattered marketing ideas and build go-to-market systems they actually understand.

Previously at Adyen