GTM Accelerator for B2B Founders
Genya Tukbaeva
GTM/Digital Strategist, ex-Adyen
Accelerate your go-to-market in 8 weeks
You built a product that works, but how do you find your users?
Every week you spend on random tactics without a clear ICP, positioning, or acquisition system, you're burning runway. Meanwhile, founders with worse products are closing deals. Because they follow a go-to-market roadmap.
Your go-to-market isn't a collection of tactics. It's an engine. This accelerator helps you build one.
In 8 weeks, you'll:
Research and understand the needs of your ICP
Communicate your value via clear positioning and messaging
Design a connected acquisition engine (aka pipeline system)
Set up automation, outbound, and founder brand foundations
Leave with a 90-day roadmap you can self-execute
This program is built for technical B2B founders between PMF and GTM, the stage where most startups stall.
You can go solo and slow — or build it fast with guides who have done it hundreds of times.
GUEST SPEAKERSVeronika Popova (Week 2) - Product Strategy Advisor. COO, Glasgow Research.
Alice Ren (Week 5) - GTM & performance marketing. Founder, Smartify Marketing
Lena Shakurova (Week 6) - CEO, ParsLabs & Chatbotly. 100+ AI projects delivered.
Klaus Walheim (Week 7) - AI Social Selling Framework. CMT Zoe Growth Marketing.
What you’ll learn
You'll learn the system that helps technical B2B founders build go-to-market across ICP, positioning, messaging, acquisition, and execution.
How to define your ICP through situations, buying triggers, and urgency — not job titles and company size. See why most early-stage ICPs are
How to use Jobs-to-be-Done to understand the real reason customers switch to your product, and why "interest" without a buying trigger leads
How to run validation interviews that filter out non-ICP customers and reveal the patterns that make acquisition repeatable. You need 10+ co
How to make the strategic positioning decision using April Dunford's framework — competitive alternatives, unique attributes, and customer v
How to use AI to generate, evaluate, and stress-test positioning angles so you're choosing from real options, not guessing.
How to translate one positioning decision into consistent messaging; and how to diagnose messaging vs. positioning problems.
Why thinking in systems instead of funnels is the difference between scattered marketing and scalable acquisition. Most founders have touchp
How to map your current acquisition state honestly — every dead end, every drop-off — and redesign it as a 5–7 node engine with a clear stra
How to choose your tool stack using the 5-Slot Framework and use AI to generate targeted experiments for the weakest link in your system
How to build HubSpot-centered automation systems and choose tools based on integration depth, sync speed, and cost-to-value at your stage
Three strategic growth workflows you'll evaluate and customize; each with different automation priorities.
How to go from spreadsheet chaos to a unified revenue dashboard that tells you what's working, what's leaking, and where to focus next.
How to build your founder brand on LinkedIn with content pillars, a sustainable posting cadence, and AI-assisted content creation
How to optimize your LinkedIn profile for outbound prospecting — what prospects actually look for before they accept your connection request
How to build targeted prospect lists using Sales Navigator, write personalized outreach sequences with AI, and run a sustainable cadence
How to synthesize everything you've built into a prioritized 90-day plan with month-by-month sequencing and realistic time allocation.
What metrics actually matter (and what to ignore), how to set up a simple tracking dashboard, and how to know when to double vs. when to piv
How to stay accountable post-program with public commitments, accountability partners, and alumni check-ins
Learn directly from Genya
Genya Tukbaeva
GTM/Digital Marketer | Founder @Kosoture | ex-Adyen
Who this course is for
B2B SaaS/digital tech co-founders who have PMF but no clear growth strategy
B2B startups with a limited marketing expertise (no senior in-house marketing)
Founders who tried to build go-to-market by themselves but got stuck in prioritization
Prerequisites
Stage
Have €5K-20K ARR | Have 3-10 customers (initial product-market fit) | Can allocate €500-1000 to experimentation
Situation
Tried multiple marketing tactics but nothing sticks | Pipeline is unpredictable | Can't afford senior marketer
Mindset
Ready to invest 4-7 hours per week | Willing to do the implementation work | Open to peer collaboration
What's included
Live sessions
Learn directly from Genya Tukbaeva in a real-time, interactive format.
8 x 1.5-hour workshops
Bite-size teaching + hands-on exercises
Weekly 1-hour office hours
Accountability, live implementation and Q&A
5 x 1-1 sessions with experts
30-min strategic consultancy on your topic
Private Slack community
Peer learning, support & feedback
Knowledge Hub
Templates, frameworks, systems for B2B startups
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Course syllabus
16 live sessions • 32 lessons
Week 1
Mar
3
Where You Are vs Where You Need to Be: Your 60-Day Plan
Workshop program
Mar
5
Office Hour
Week 2
Mar
10
You Don’t Know Your ICP Yet: How Research Reveals Who Will Actually Buy Again
Workshop program
Mar
12
Office Hour
Free resource
Diagnose What’s Wrong With Your Homepage using AI
The 5-Second Test
Does your homepage communicate positioning, ICP, and value prop within 5 seconds?
The Buyer Perspective Audit
See your page through your ICP's eyes—what they need to see vs. what you're actually showing them
The Feature vs. Outcome Ratio
Count how product-centric vs. customer-centric your copy is
The Trust & Credibility Gap
Map every claim your homepage makes, then identify which have zero evidence backing them up
The Messaging Consistency Test
Find contradictions, audience drift, and differentiation gaps that competitors could copy-paste
Schedule
Live sessions
2-3 hrs / week
Workshops, 1-1 Strategy Calls, Live Office Hours
Tue, Mar 3
9:00 AM—10:30 AM (UTC)
Thu, Mar 5
9:00 AM—10:00 AM (UTC)
Tue, Mar 10
9:00 AM—10:30 AM (UTC)
Projects
2-3 hrs / week
GTM Foundations | GTM Roadmap | Inbound automation | Outbound automation | Content automation | Founders brand
Async content
1 hr / week
Resources from Knowledge Hub for self-study
Frequently asked questions
$920
USD