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How to Confidently Market the Compass Tech to Your Clients!

Hosted by Matt Spangler

Tue, Sep 24, 2024

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

What parts of the platform make sense to market to clients.

You'll walk away with a deeper understanding of which parts of the technology matter to your clients.

Specific ways you can include the tech story in marketing.

You'll see examples of what to say in listings presentations and what to show in your emails and print campaigns.

Craft the story to your specific business.

You'll see examples of how to apply this story to different settings and different client examples.

Why this topic matters

Compass has invested billions in developing technology that benefits agents AND consumers, but most of it is seen only by agents and rarely talked about in their marketing. Learn how to communicate this unique advantage to win more listings and get more leads.

You'll learn from

Matt Spangler

Former CMO of Compass, Advisor to startup founders and real estate agent coach.

Matt has over 20 years of experience building and leading marketing teams. Most recently Matt was one of the first 50 employees at Compass (COMP), where he created the brand and led all marketing resulting in the #1 independent real estate company in America with over $6 billion in revenue. For the last 2 years he has advised founders at early stage companies across fintech (Sorbet), proptech (Foyer, Overmoon), insurtech (Newfront, Counterpart), climate tech (Circuit) and web3 (Uniswap Foundation).

Compass Real Estate
Tribeca
Foyer Savings

Learn directly from Matt Spangler

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