Ankur Shrivastava

Test Your Startup Idea Before You Build

StratMate

Strategy Consultant | Product Manager | Founder @ StratMate

Validate your startup idea in 48 hours using simple methods to test demand before you build anything.

Validate Your Startup Idea Without Building a Product

Identify real demand by spotting signals like willingness to pay, urgency, and consistent problem patterns.

Identify Real Customer Demand

Walk away with a clear 48-hour plan to validate your idea, including actions, outreach, and how to interpret results.

Run a 48-Hour Validation Plan You Can Execute Immediately

Learn from a world-leading expert how to design and analyze trustworthy A/B tests to evaluate ideas, integrate AI/ML, and grow your business

Author of best-selling A/B testing book

Microsoft

Airbnb

Amazon

Dr. Ronny Kohavi

Technical fellow and VP at Microsoft & Airbnb, co-author of A/B testing book

9 March 2026

1 June 2026

Through multiple real examples of well-run experiments and stories from Microsoft, Amazon, and Airbnb, you will see the humbling reality that we are terrible at assessing the value of ideas.Trivial changes can be surprisingly useful, whereas large efforts often fail. Accelerate innovation by building Minimum Viable Products (MVPs) and features, and make the organization more evidence-based and humble as it adopts and learns to use evidence from the gold standard in science—the controlled experiment.You will understand the challenges in designing and running trustworthy randomized controlled experiments (A/B tests), including the importance of the Overall Evaluation Criterion (OEC), scaling, common pitfalls, and Twyman's Law. We cover cultural challenges, institutional memory, maturity model, observational causal studies, offline evaluation, AI/Machine learning and triggering, build-vs-buy trade-offs, challenges, and requested topics. The Advanced Topics course is designed as a technical follow-on: <a target="_blank" rel="noopener noreferrer nofollow" href="https://bit.ly/AdvancedABFS">https://bit.ly/AdvancedABFS</a>

Empower your organization to be data-driven and innovative

Internalize the humbling reality: we are poor at assessing the value of ideas

Understand the key advantages and limitations of A/B testing

Learn how to design metrics and the Overall Evaluation Criterion

Learn how to design trustworthy A/B tests

Learn about the cultural challenges

Learn about the relationship to AI and Machine Learning Modeling

Data science managers and scientists will be able to design and interpret the experimental results in a trustworthy manner

Program managers focused on growth, revenue, conversions, and prioritization will understand how to provide the org with robust clear metric

Engineering leaders will be able to make organizations more data-driven and efficient with fewer severe incidents through A/B tests

This is a hands-on transformation blueprint. In just 4 weeks, you'll go from "hoping it works" to "knowing it will work"

Cohort Based Course

Chief Product Manager and Co-Founder

JPMorgan Chase & Co.

Market Axess

Goldman Sachs

Software AG

Anil Jaising

Anil Jaising helps product leaders thrive by unpacking innovation 

Principal Product Consultant

TiVo

Persistent Systems

Bernie Maloney

From breakdowns, through breakthroughs, to $1B and beyond

Cohort 2

You've watched engineering spend months building something that flopped at launch. You've sat in prioritization meetings arguing about which bet to make, with nothing but opinions and gut feel.There's a better way.This course gives you a systematic method to validate product ideas before you ask engineering for a single sprint. Using AI-powered prototyping, structured experimentation, and real market testing, you'll learn to separate winning ideas from expensive mistakes in weeks or days rather than quarters.By the end of this 4-week course, you'll have validated (or invalidated) a real product concept using techniques you can repeat on every initiative you touch.<h2>THE PROBLEM THIS COURSE SOLVES</h2>Product leaders face a credibility gap:• Competitors ship faster because they've figured out how to test before they build• Your roadmap is built on assumptions, but stakeholders expect certainty• Engineering capacity is scarce, and you can't afford to waste sprints on unvalidated ideas• AI tools exist that could accelerate validation, but you're not using them systematicallyMost PM courses teach you frameworks for thinking. This one teaches you a system for proving.

The systematic approach to validating product bets before engineering commits. 


Map and Prioritize Your Riskiest Assumptions

Prototype Without Engineering Using AI and Vibe Coding

Design Experiments That Generate Evidence, Not Opinions

Create Offers That Convert Interest to Commitment

Folks who are early career, or are meaningfully involved in content creation should not enroll

This course is NOT FOR everyone

It is almost certainly the most advanced product validation course, suited for PMs, Design, Eng, Data, etc 

This IS NOT a beginner level course

It IS NOT for folks who like to outsource their thinking to others and just follow directions or Anyone looking for theoretical frameworks 

It is FOR YOU if you like think for yourself and WANT to WIN

Product Focused Startup founders and Corporate Product Managers frustrated by the gap between their products's potential and current result

Product Directors accountable for portfolio-level outcomes, need to de-risk multiple bets and adopt validation as a standard practice

Product Managers Building new products or major pivots to prove product-market fit signals before scaling investment in high risk assumption

Do what your corporate career never taught you — validate a real idea, package your expertise, and get your first paying clients

12BRAVE Founder | Business Launch Expert

Zalando

Deloitte

IKEA

METRO

McKinsey & Company

Victoria Sheer

Product Leader turned founder. 12 years in corporate, 6 building on the side.

12BRAVE Founder | Startup Advisor

Cognizant

Capgemini

ALDI USA

adidas

Heineken

Ekaterina Servetnik

Ex-Deloitte, Capgemini. 20 years in Service Design 

Validate ideas with AI, test demand, and gain customers—before building. Real tactics, proven.

Cohort 1

You have built more expertise than many startup founders will ever have. You just have never been shown how to package it, price it, and find the people who will actually pay for it. Be it a consulting offer or a Product.We built <a target="_blank" rel="noopener noreferrer nofollow" href="https://12brave.com/">12BRAVE</a> for mid-to-senior professionals with 10 to 20 years in corporate — engineers, finance, and product people. People who have been thinking about starting something on the side for too long without actually starting.AI has removed most of the reasons to wait. You do not need months of work before you can launch your first test, now it takes just a couple of weeks. And we will be there with you along the wayWhat you'll walk away with:↳ A packaged offer ready to sell, with clear positioning and pricing↳ Your first paying clients and a concrete plan to get more ↳ AI shortcuts for customer research, competitor analysis, and go-to-market ↳ A weekly rhythm that fits around a full-time job and does not require you to quit anythingBONUS: 8 successful founders joining live to share what actually workedApproach:<ul><li>Actual practical steps to follow along the course</li><li>Small Cohorts (10 people)</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course</li></ul>

Turn 10+ Years of Corporate Experience Into Your Own Side Business

Select and sharpen your business idea

Validate & shape your business idea with AI in a week

Package your idea into an offer that sells without marketing budget

Learn how to orchestrate AI tools without losing your own judgment

BONUS: Build your personal brand as an expert on LinkedIn

Engineering, finance, product, strategy, or operations. You have seen how businesses actually work from the inside.

10+ years in a corporate or consulting role

But you need to be ready to go out there. Talk to potential customers, test your idea. The framework is ours. The action is yours

Zero business experience required 

You do not need to be technical. You need to be willing to experiment with tools you have not used before.

A basic curiosity about AI

10–20 years in corporate. You have the idea. You just need the structure, the deadline, and the right people to finally make it real.

Too many ideas, no clear direction. You don't need more thinking time. You need a structured way to pick one and test it fast.

Your job is fine — for now. You want a real Plan B built on your expertise before you actually need one. Without quitting anything.

Learn how to build, launch, and sell real products so you can move from designer to confident product builder.

Build products you're proud to launch

Apple

LinkedIn

GitHub

Nima Tahami

Product Designer (15 years), Instructor (18K+ students), Solo-building @Mokline

Most designers can create polished screens. Few know how to turn them into real products people actually use and pay for.If your ideas are stuck in Figma, the problem isn’t talent; it’s knowing what to build, how much to build, and how to launch.In this 3-week sprint, you will:• Build a working MVP• Launch a conversion-focused landing page• Put your product in front of real users at a real price• Use modern tools, including AI, to move fast and stay focusedThis is not a coding bootcamp. It’s a hands-on launch experience where you practice real product decisions, ship imperfect work, and learn from real-world feedback.The bar for designers has changed. Designers who can ship, launch, and sell have the advantage. If you’re ready to stop waiting and start shipping, this course is for you.

Build, ship, and launch your own product during this 3-week cohort

Build and launch a real MVP with a clear path to your first sale

Choose the right product idea with confidence

Think and act like a product builder, not just a designer

Create a landing page that clearly sells your product

Put your product in front of real users and ask for money

Experienced designers who want to turn product ideas into a real MVP and prove they can ship and sell beyond client or team work.

Designers curious about entrepreneurship who want a low-risk, practical way to launch a first product without quitting their job.

Product-minded creatives who work close to products but want end-to-end ownership and leverage beyond hourly or salaried work.