AI Prototyping for B2B Founders: Fast Market Feedback
Hosted by Thu Do and Melissa Cox
In this video
What you'll learn
Hands-on learning
Specific use case
Collaborative pursuit
Why this topic matters
You'll learn from
Thu Do
Thu Do is a seasoned Product Leader in bringing products to market.
Thu Do is a seasoned Product Leader who has built innovative solutions for global companies, brands, and consulting firms. She combines Design, Strategy, and Product Management to create human-centered experiences that harness the undeniable power of technology while advancing the irreplaceable creativity of humans.
With a Design degree from SCAD and a Business degree from Indiana University, Thu has shared her expertise as faculty at MICA's UX Master's Program, Flatiron School's Product Design Program, and CUNY. She regularly mentors startups and entrepreneurs.
Her entrepreneurial journey spans from fit tech (TAILOAR) to food tech and emerging markets, currently leading Merit America to create mainstream pathways for low-income Americans, as well as with the TAILORU Collective to open up access to Learn by Doing AI education and empower impact-driven startups. Specialized in B2B product strategy, Thu has helped founders validate and sell products to enterprise clients, including Fortune 500 companies. Her experience includes locking down the first few hundred B2B clients for startups, giving her deep insight into what enterprise buyers need to see before they commit.
Melissa Cox
Melissa is a senior Product Manager in multiple B2B verticals
Hello, I’m Melissa, a product leader with a business development foundation, so I treat every roadmap choice like a business case. Over the last five years in B2B, spanning HR tech, ad-tech, and fleet management tech, I’ve turned messy signals into clear product stories that drive measurable outcomes. I’m focused on how AI complements product work, not replaces it: rapid prototyping, human-in-the-loop workflows, and explainable recommendations that non-experts can trust. My goal is to make AI accessible to teams and customers so we ship valuable features faster and prove impact. I build with users at the center and bring strong commercial instincts to prioritization, pricing, and go-to-market—while championing equity through inclusive research and bias-aware design.
Previously at
Go deeper with a course



