AI Prototyping for B2B Founders: Fast Market Feedback

Hosted by Thu Do and Melissa Cox

In this video

What you'll learn

Hands-on learning

Experience live demonstrations featuring cutting-edge AI prototyping tools

Specific use case

Applying these tools to prototype specifically for B2B industries

Collaborative pursuit

Participate in a collaborative share-out with fellow doers

Why this topic matters

Join Thu and Melissa for this 45-minute lightning session packed with AI prototyping tips for B2B founders. A preview of our 3-session course, learn practical techniques to validate ideas before burning runway. Perfect for founders proving viability to customers and investors. Discover how to build enterprise-ready demos that speak B2B language: integrations, security, compliance, and ROI.

You'll learn from

Thu Do

Thu Do is a seasoned Product Leader in bringing products to market.

Thu Do is a seasoned Product Leader who has built innovative solutions for global companies, brands, and consulting firms. She combines Design, Strategy, and Product Management to create human-centered experiences that harness the undeniable power of technology while advancing the irreplaceable creativity of humans.


With a Design degree from SCAD and a Business degree from Indiana University, Thu has shared her expertise as faculty at MICA's UX Master's Program, Flatiron School's Product Design Program, and CUNY. She regularly mentors startups and entrepreneurs.


Her entrepreneurial journey spans from fit tech (TAILOAR) to food tech and emerging markets, currently leading Merit America to create mainstream pathways for low-income Americans, as well as with the TAILORU Collective to open up access to Learn by Doing AI education and empower impact-driven startups. Specialized in B2B product strategy, Thu has helped founders validate and sell products to enterprise clients, including Fortune 500 companies. Her experience includes locking down the first few hundred B2B clients for startups, giving her deep insight into what enterprise buyers need to see before they commit.

Melissa Cox

Melissa is a senior Product Manager in multiple B2B verticals

Hello, I’m Melissa, a product leader with a business development foundation, so I treat every roadmap choice like a business case. Over the last five years in B2B, spanning HR tech, ad-tech, and fleet management tech, I’ve turned messy signals into clear product stories that drive measurable outcomes. I’m focused on how AI complements product work, not replaces it: rapid prototyping, human-in-the-loop workflows, and explainable recommendations that non-experts can trust. My goal is to make AI accessible to teams and customers so we ship valuable features faster and prove impact. I build with users at the center and bring strong commercial instincts to prioritization, pricing, and go-to-market—while championing equity through inclusive research and bias-aware design.

Previously at

Microsoft
Techstars
Pearson
Boston Consulting Group (BCG)
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