Make storytelling less vague, more actionable

Hosted by Ian Wharton

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What you'll learn

Storytelling that's fit for pitching and presenting work

Remove the complexity and ambiguity of storytelling so you can apply it to your day-to-day with impact.

The Inciting Incident

The only part of narrative structure you need to focus on. What is it? And how do we use it to our advantage?

Two types of conflict

One is good, one will kill your pitch. This lesson covers a simple tool to prepare for, and avoid unintended conflct

Why this topic matters

Don't know where to start when someone says "just use storytelling?" You're not alone. Still, it's the single most important skill if you want to effectively communicate your ideas and present your work — whether to execute the idea you've fallen in love with or to get collaborators running alongside you. This lightning lesson will give you a simple and more usable foundation.

You'll learn from

Ian Wharton

Apple Design Award winner, author and tech founder. 20+ years of innovation.

Ian has been honoured by the Apple Design Award, the Royal Television Society, and the Art Director’s Club in New York. He is the Founder of VC-backed healthtech company Aide Health, Founding Partner of digital product studio Zolmo and published author of Spark for the Fire: How Youthful Thinking Unlocks Creativity. He previously served as part of the design leadership for agencies in WPP and Publicis Groupe.

Ian has spoken at 30+ conferences worldwide, including Semi Permanent, Cannes Lions, and Thinking Digital. He has written for Fast Company, Sifted, The Guardian and Creative Review.

He is also an advisory board member of D&AD Shift and a member of the Board of Governors at Arts University Bournemouth, one of the top creative institutions in the UK.

Provided training to

BBC
frog
Dyson
Accenture
lululemon athletica
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