Andrew Warner

A Consistent Lead Gen System for B2B Service Businesses

Clash of Clans

Dollar Shave Club

Uber

Jesse Pujji

Founder of Ampush, expert in scalable sales systems and lead generation

CEO of Bootstrapped Giants, expert in scaling and bootstrapping businesses

Learn how to establish a structured sales process that ensures consistent lead generation and revenue growth.

Developing a Reliable Sales System

Discover techniques that have successfully generated tens of thousands in sales, applicable to your business.

Implementing Proven Lead Generation Strategies

Gain insights from successful campaigns with companies like Clash of Clans, Uber, and Dollar Shave Club.

Leveraging Case Studies from Top Brands

_____________07:00 PM (19:00), GMT+2, five sessions over 2.5 Weeks_____________ The top quartile SaaS companies between 5 and 20m in revenue are growing over 70% year over year, with an 8 month CAC payback, 110% Net dollar retention while having an 85% Gross Margin with an average Annual Revenue of over 250’000$. (Source: Growth Unhinged 2023 Report) And at the heart of most them sits a deep understanding of Product-led Growth. * How do we in B2B adress the growing problem of everyone asking for an improved buying experience and self-serve? * How do you package your offering with freemium, trial and/or interactive demo? * How do we activate individuals, teams and accounts in B2B as cost efficient as possible to drive our pipeline? * How does Product-led Growth work with an existing Sales motion? * How do we structure a strategy to bring product-led growth into our business? Leah Tharin brought product-led growth as an operative, executive, and advisor to dozens of scale up companies to optimize their user acquisition, retention, and monetization. She's recognized as an Industry leader on the topic having written some of the most referenced Product-led Growth &amp; Sales material to date. Learn how to structure a (product-led) growth strategy that works for your business. It is designed for leaders from all functions who want to understand and not just blindly execute. The course runs over 2.5 weeks (5 live recorded Zoom classes). All sessions have prerecorded material for you to study in your own time, the live sessions are solely focussed on world-class guest speakers, collaborative group exercises and your questions. You can expect per week about 2-3 hours of study for the asynchronous material at your own pace + 60-75 minutes per live session. Over 20 Guest speakers from past cohorts for example :* Adam Fishman, SVP new products @ Mozilla, Investor &amp; Advisor* John Cutler, ex- Evangelist @ Amplitude &amp; Toast* Itxaso Del Palacio, General Partner @ Notion VC* Benjamin Lamson, Head of Paperspace Revenue @ DigitalOcean* Casey Hill, Sr. Growth Manager @ Active Campaign* Henrique Cruz, Head of Growth @ Rows.com* Sara Gattoni, Senior Lead Growth PM @ Lokalise* Andrew Davies, CMO @ Paddle...and many more This course is not a good fit for: * Companies pre product market fit which are extremely early in their journey. * Non-software or D2C companies * Highly regulated industries that deal with government contracts

How experienced Growth operators use PLG in B2B SaaS

…the definition of PLG…where PLG sits in the market…when you might do PLG…PLG vs Saled-led Growth…Enterprise vs. Midmarket vs. Micro businesses…Best Conditions

What is product-led Growth

…freemiums…trials…reverse-trials…case studies, examples in the wild

Freemium, trial, reverse-trial

…understanding customer success stages…segmenting your users into ICPs (Ideal customer profiles)…turning funnels into loops, focussing on what matters

Defining customer success & ICPs

…separating the creation from capturing value…smart goal setting company wide

PLG strategy and goal setting

…Classical vs Growth Teams…(Growth) Product Skills…Your first Growth hire

"Growth” teams & PMs

…What is Product-led Sales…Shifting your perspective from users to teams… Product-qualified Accounts &amp; Leads…Expansion Revenue

Combining PLG with Sales: PLS

Course syllabus

We use the majority of the time to discuss as a group your specific challenges and questions you had from the async learning materials and to address Q&amp;A questions.

6 x one - hour long sessions with Leah

Before every session you get ~30min videos to ease you into the topics including some interactive exercises for you to prepare beforehand.

Asynchronous learning material

Miss a session? Not a problem, you will have access immediately afterwards.

All sessions are recorded

Course schedule

Senior level product, growth &amp; marketing leaders in B2B who want to understand and leverage PLG as a distribution model to optimize growth.

Ideal for companies in B2B with some revenue traction post product-market fit.

GTM leaders wanting to understand why PLG is disrupting many classical distribution models.

Who is this course for

What you’ll learn

<ul><li>Review the core principles of product-led growth (PLG), beyond just trials and freemium</li></ul> <ul><li>Look under the hood of leading industry examples</li></ul>

Understand PLG and its impact on B2B growth initiatives

<ul><li>How to objectively measure customer success and operationalize it with meaningful, outcome-driven team goals</li></ul> <ul><li>How to establish growth in your organization that sticks with growth teams and culture</li></ul>

Increase the efficiency of your distribution model

<ul><li>How to move from activating individuals to teams and subsequently to accounts.</li></ul>

Individual vs. Team vs. Account Activation

<ul><li>How to find, define, and identify meaningful ICPs (Ideal customer profile)</li></ul> <ul><li>Driving them through our acquisition funnel and retaining them for long-term revenue</li></ul>

Find ICPs in Product-led Growth

<ul><li>How to combine the best from PLG and Sales-led Growth: Product-led Sales</li></ul> <ul><li>How to apply the principles of customer success signals, and their ICPs to qualify deals and drive efficiency in mid-market / enterprise segments.</li></ul>

Combine sales and Product-led Growth: Product-led Sales

<ul><li>Create a long-lasting Strategy to acquire customers while they are small and grow into bigger clients with time.</li></ul> <ul><li>Creating the conditions to have a product that grows with your customers</li></ul>

Drive expansion revenue through PLG

<ul><li>Community sessions to network and discuss with other cohort participants</li></ul> <ul><li>Access a dedicated Discord community after the course</li></ul>

Interactive community & special material

Understand Product-led Growth to formulate a strategy that includes PLG without wrecking your existing business.

Leah Tharin

Product & Growth executive / PLG Advisor

PLG Cohort 7

PLG Cohort 8

So you want to reach the top of B2B Sales or get there more consistently? It takes a system. Sales Rocket Fuel is that system. Sales Rocket Fuel teaches the best strategies, habits and actionable tips that I've used to become a 4-time #1 Account Executive, 13x Club Winner, and reach the top 1% of Salesforce - 2x. I've sold $50M+ since 2020 alone and have helped hundreds of AEs &amp; also sales teams level up, while having awesome client relationships. I built this course to share what actually works in B2B sales today to be consistently successful. This isn't the "standard" training stuff. Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. If you're looking to level up your B2B sales game, you're in the right place. This is a high-impact, high-energy class designed to help you have your best sales year ever. Over 5 interactive group sessions, you'll level up your sales skills across the entire sales process, along with your mindset &amp; your habits to unleash your potential. We'll cover the entire sales cycle - your mindset, your habits &amp; your sales skills across these areas: 1. Get inspired with bigger, SMARTER goals for your Professional and personal life to ignite your motivation. Then build powerful habits, and leverage accountability to make them happen. 2. Build powerful prospecting messages that get executives attention. Want to see how we got a Yes from Mark Cuban on the first email? 3. Ask Powerful Discovery Questions and build compelling, ROI driven presentations that close multi-million dollar deals 4. Build powerful relationships with the power of moments and growing accounts with raving fans. 5. Closing deals, building industry expertise &amp; how to focus on activities that drive revenue. Each class includes action items so you'll drive immediate and lasting results. You'll get 90 mins / week of video spaced out over 5 weeks, and live workshops each week to put the ideas into action and cover questions as you level up each step of your sales process. This program has been battle-tested for years. Join the next cohort and see why people are saying, "Sales Rocket Fuel was one of the most valuable things I’ve ever done for my career."

Sales Rocket Fuel: 5-Week System for Top 1 Percent B2B Sales

<ul><li>Set big, inspiring professional and personal goals with actionable steps.</li><li>Take consistent action &amp; overcome fear of change with small steps</li><li>Build lasting consistent habits for success on repeat with proven frameworks&nbsp;</li><li>Mindset + Habits + consistent action lead to big results!&nbsp;</li><li>Learn to compete against yourself, not others to have your best year yet</li></ul>

WEEK 1: CRUSH YOUR GOALS WITH HABITS & SYSTEMS!
 

<ul><li>Want to see how I helped a friend get a yes from Mark Cuban?</li><li>Leverage proven prospecting tips to reach more C-Level executives</li><li>Previous Sales Rocket Fuel students are reaching Fortune 500 C-Level executives&nbsp;</li><li>Use Moneyball hacks to focus on the right accounts in your territory</li><li>Using your brain &amp; the human touch, but leveraging AI for research </li></ul>

WEEK 2: REACHING THE C-LEVEL (CA$H-LEVEL)  

<ul><li>Ask powerful discovery questions &amp; help your clients crush their goals (not just solve their pains, you’ve heard that 100x already).</li><li>Have deeper conversations &amp; more engaging conversations.&nbsp;&nbsp;</li><li>Create compelling, high-impact that WOW customers &amp; close huge deals</li><li>Create compelling value &amp; ROI driven presentations </li><li>Use social proof &amp; customer stories</li></ul>

WEEK 3: ASK POWERFUL DISCOVERY QUESTIONS + HIGH-IMPACT PRESENTATIONS
 

<ul><li>Can you create raving fans who love working with you?&nbsp;</li><li>Build genuinely meaningful, memorable client relationships &amp;&nbsp;happy customers.</li><li>Harness the Power of Moments &amp; how to create them.</li><li>Dive into pricing psychology &amp; positioning to make your year-making proposals a no-brainer!</li></ul>

WEEK 4: GROW ACCOUNTS WITH RAVING FANS + MULTI-MILLION DOLLAR PROPOSALS
 

<ul><li>Negotiation tips &amp; strategies to close the deals of your career.</li><li>How to network, build mastermind groups with top Account Executives &amp; to replicate their success.</li><li>Become an industry expert to better advise customers &amp; become a trusted advisor</li><li>Tips on hot topics like sales minimalism, focus &amp; blocking the noise, and managing yourself. </li></ul>

WEEK 5: SURROUND YOURSELF WITH WINNERS + CLOSING DEALS

Each week, you'll get videos + live workshops to put ideas into action. Over 5 Weeks of Workshops we will:<ul><li>Build your goals template with monthly process to stay on track</li><li>Build prospecting messages for a target account</li><li>Practice a presentation for a big meeting</li><li>Build relationships faster</li><li>Hack your calendar &amp; learn from other top salespeople</li></ul>

Workshops throughout the 5 weeks to put the ideas into action 

Live workshop + Q&amp;A for each week's course material. All live sessions will be recorded &amp; shared.

Weekly Live Workshops (7.5 hours total)

Each of the 5 weeks has approximately 75-90 mins of high-quality video content for self-study that we will discuss in the class. One student said this video content was "one of the most engaging trainings I've ever listened to."

Engaging Weekly Video Content (8 hours total)

Experienced Salespeople seeking to consistently crush quota or looking for the edge to reach elite sales performance

Salespeople in a new role or company, such as a new job, new territory, between jobs or recently promoted - looking to crush their quota

Founders &amp; Small Business Owners seeking repeatable frameworks and a proven process to drive growth

What you’ll get out of this course

<ul><li>Almost every sales&nbsp;training&nbsp;I’ve taken has&nbsp;sucked. I built this course to share what actually works in B2B sales today.</li><li>This course teaches the best strategies and actionable tips that I've used to become a 4-time #1 Account Executive and reach the top 1% of Salesforce — twice.</li></ul>

Different — and better — sales strategies that actually works, from a top 1% seller in B2B SaaS

<ul><li>Get proven resources &amp; playbooks throughout the sales cycle</li><li>Take action each week with tips to improve your process and mindset.</li></ul>

A proven step-by-step playbook & resources to grow your business from 13x Club Winner who sold $50M+ since 2020

<ul><li>Follow a proven process to turn your goals &amp; dreams into reality</li><li>Set exciting, SMARTER goals that ignite your drive.</li><li>Build new habits to drive consistent results &amp; implement change both personally and for clients.</li><li>Leverage Sales Rocket Fuel systems for consistent success</li></ul>

Set SMARTER goals and build new habits

<ul><li>Maximize your sales performance by making both subtle and dramatic shifts in how you think about your customers and each step of the sales process.</li><li>Discover how you think — and what you think — to inspire change in yourself and in your clients.</li></ul>

Improve your mindset & get fired up!
 

<ul><li>Prioritizing your territory &amp; focusing on the right accounts is key, many people make huge mistakes here. Learn better ways.</li><li>Ask Powerful Discovery questions &amp; help your clients crush their goals. Stop qualifying so much &amp; have deeper + more engaging conversations.</li></ul>

Hack your territory & Ask Powerful Discovery Questions

<ul><li>Grow your network and join a community of salespeople committed to excellence.</li><li>Gain accountability and feedback as you workshop new ideas throughout the sales process.</li></ul>

Grow your network and drive meaningful change to grow your sales
 

<ul><li>Everyone knows that relationships are key - but do you know how to build them fast? We cover specific strategies on how to build genuine relationships faster &amp; help your clients win</li><li>Leverage the Power of Moments &amp; learn strategies on how to create them.</li></ul>

Create Raving fans who love working with you, build relationships faster & create powerful, memorable moments with clients

<ul><li>Create compelling, high-impact presentations that engage and educate your customers. </li><li>Craft a story with strong ROI that wows them!</li></ul>

Leverage the power of Million$ and create compelling, high impact presentations

<ul><li>Almost every salesperson struggles with one of these: anxiety, confidence, fear, perfectionism, overdrive, time management. </li><li>This is not professional therapy but we will work on identifying your barrier that holds you back &amp; unblocking it so you can get to the next level.</li></ul>

What's holding you back? Unblock it.

Grow your B2B sales skills, mindset & habits. Learn from $50M+ seller, 15/17 years over quota with a proven repeatable system for success

Chris Bogdan - CEO Sales Rocket Fuel

4 Time #1 Account Executive.  AE at Salesforce / MuleSoft. CEO at Sales Rocket Fuel. 

November-Dec Q4 Blitz

2025: Q1 Fast Start

TL;DR👉 THIS IS A HANDS-ON PROGRAM TO DRIVE MORE CALLS (MARKETING WEBSITE) &amp; SEAL DEALS (SALES DECK). WE WILL SELECT YOUR BEST MARKET OPPORTUNITY (POSITIONING). THEN, WE'LL CRAFT YOUR WEBSITE MESSAGES, A NO-BRAINER PRODUCT/SERVICE OFFER, AND A SALES PITCH.🔥🔥 I ACCEPT ONLY 15 ENROLLMENTS. THIS IS TO ENSURE THE QUALITY OF MY SUPPORT. APPLY TO SEE IF YOU QUALIFY ASAP. 👉👉👉THINK OF THIS PROGRAM AS HIRING A fCMO/CRO OR AGENCY TO CREATE OR OPTIMIZE YOUR GTM PROCESS. YOU WILL IMPROVE YOUR POSITIONING, WEBSITE, OFFER, AND SALES DECK. BUT, IT WILL BE AT A FRACTION OF THE COST, ON YOUR TERMS, AND IN 3 WEEKS OF TURNOVER. What's the program schedule (all live sessions to GET THINGS DONE TOGETHER)?WEEK 1:✅ Positioning-Audit Lab: Identify 1-5 Top Growth Positioning Possibilities✅ Positioning Decision-Making: Score &amp; Select The #1 Positioning OpportunityWEEK 2:✅ Messaging Lab: Craft Your Key Messaging Canvas✅ Offering &amp; Value Proposition Lab: Design a no-brainer product/service offerWEEK 3:✅ Sales Pitch Lab: Build your sales deck &amp; discovery questions for sales calls✅ Marketing Website Lab: Craft Your Website WireframeWEEK 4 &amp; POST-COURSE:✅ Roast Day: Get radical candid feedback on your sales deck &amp; website.✅ [OPTIONAL] Build lab: Publish your sales-ready website with Leadpages or Carrd no-code tools.✅ BONUS: Go-to-market PowerHour: 1h x 1:1 GTM Consulting call w/ Jose to finalize your work and discuss your best GTM next steps. ---- In every B2B business I've worked for, I've increased sales WIN rates by 50%, at least -- while reducing expenses. All by following the behavioral science of how people buy B2B: most of your prospects will be more concerned about assessing the risks of buying from you to save their backs rather than benefiting from your service/product. Once you're aware of that untold truth, getting more market traction follows my mantra: "Market for problem-solving champions, sell for fearful decision-makers, deploy for the lazy users". That's all you have to do, and all we'll do during this program, hands-on, together: 1️⃣ "Market for problem-solving champions" 👉 Marketing Website / Landing. 2️⃣ "Sell for fearful decision-makers" 👉 Sales deck. 3️⃣ "Deploy for the lazy users" 👉 Offer / Packaging. This summarizes my step-by-step playbook, built from my +1,000 customer talks across 16+ years in B2B. The goal is to optimize your 24/7 sales rep (your website) and your closing process (with your sales deck and offer). This will get you more calls and more deals. All by getting into your buyer's mind and becoming unforgettable 🧠 CHECK THE SYLLABUS BELOW FOR THE STEP-BY-STEP WORKSHOPS AND PROCESS

Your 2 focuses to gain traction are website messaging & sales deck. Get it done.

<ul><li>How to discover market opportunities</li><li>How to interview your market and potential buyers: Who to talk to, what to ask, and what to learn.</li><li>How to anticipate your buyer's motivations with Technology Adoption Lifecycle</li><li>How to think about product/market fit</li><li>How to anticipate product/market fit implications</li><li>How to decide your PMF strategy</li></ul>

Bootcamp Syllabus

Enrollments Close

#01 Discover Your Product/Market Fit Opportunities

#02 Prioritize product/market fit opportunities

Get live feedback on your work from instructors and peers.

Q&A // Office Hours

#03 Design your unique positioning strategy

#04 Optimize your messaging and story

Thanksgiving week - NO CLASS

#05 Find and select your distribution channels

#06 Design your validation, technology introduction, or launch sequence

Bootcamp Schedule

You are founder in an early stage B2B startup

You are a solo-professional or small business owner in B2B software or high-ticket services

You're a CMO figuring out new B2B offerings

This is for you if your product/service is ready to become unforgettable and...

After this hands-on program, you'll get

Ready to convert visitors into calls or MQLs. We'll select the best website goal for your type of product/service. So you just have to move it into production or join our optional class to build your website.

Website wireframe with your new positioning messages

We’ll craft a sales-optimized story by focusing on one key choice: What’s the heart of your story?<ul><li>The problem you solve</li><li>A market challenge</li><li>Your product</li><li>Your view of the industry &amp; market insight</li></ul> We'll think about what gets your audience to agree with you, so they feel safe.

Sales pitch deck that reflects your positioning & storytelling

Winning it's all about reducing the risk perception in the mind of the customer. Do you have the lowest risk offer available in the market? We'll design the lowest-risk offer possible. This may require repackaging your product.

No-brainer offer / packaging + value proposition, ready for real-market testing

The exact system with ChatGPT &amp; Deepseek I use for my clients. We'll brainstorm angles, messaging &amp; support decision-making x2 faster. BONUS CONTENT: 30 videos on how to use tools like Notion AI, ChatGTP, Humantic AI, Fathom AI, or Sparktoro for GTM.

My AI GTM system to accelerate each step (Deepseek & ChatGPT)

Clarity of markets & positioning priorities to gain traction faster

Strategize who to target (category, use cases), how (key messages&nbsp;offer, value prop),&nbsp;and&nbsp;why (differentiators,&nbsp;strengths). We'll use my market-selection canvas to score and pick the best positioning opportunities for growth.

Target Market-Selection (positioning) Canvas Complete

We'll create your differentiated messaging canvas, including:<ul><li>Problem Statement</li><li>Top competitors</li><li>Value Proposition(s)</li><li>Differentiators — Why you?</li><li>Sense of urgency — Why now?</li><li>Credibility statements — Why should I trust you?</li><li>Positioning Statement</li></ul>

Messaging Canvas Complete

This is if you join the OPTIONAL build day.

A sales-ready website with no-code tools (Leadpages or Carrd)

Craft website messages that generate calls and a sales pitch that seals deals. All based on a positioning to make your product unforgettable

Jose Bermejo

x3 Founder, MBA, fCRO/CMO, Business Coach, Author, 16y+ leading B2B GTM teams

Cohort 5

Cohort 6

We’re running a two-part training series to deliver everything you need to have a modern marketing plan for your lead gen and follow-up for 2025. Chris Rocheleau has a gift for teaching lead generation and top-of-funnel marketing. He ran ads at DigitalMarketer, and will teach his innovative process for building a lead-gen engine. Dave Lee and Bryce Christiansen from PlusThis will show you how to make lead gen content that converts into sales. And how to keep your lead gen healthy with list cleaning and bot protection. And Jake Talbert from SixthDivision will show how to build rock-solid customer journeys and blueprinting of your campaigns for your follow-up. Here’s when the two-part training will take place.&nbsp; Part 1: Lead Generation | January 13-15, 2025 Part 2: Follow-Up | February 24-28, 2025 Bonus: Join either part, and you’re in for both — no extra cost! Hit the easy button!&nbsp; Register for the training and we’ll do the hard work of mapping out your 2025 Lead Gen and Follow-up Marketing Plan for you.

Two-Part Training Series To Supercharge Your Lead Gen and Follow-up in 2025.

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Group learning experienceOver the two intensive events, gain a profound understanding of lead generation and follow up as it relates to you

Learn from the best: Seasoned industry leaders and experienced marketing professionals who will share real

Practical Tools and TacticsWalk away with ready-to-use resources, templates, and frameworks that you can implement immediately to enhance

Event highlights

What you'll learn

Without traffic and leads, your business is frankly toast. We'll show you how to build a traffic engine that generates daily leads that are pre-qualified using a process anyone can implement.

How To Generate Traffic & Leads

There are two types of content every business needs in order to create customers. Splinter content and Plillar content. We'll show you proven examples of content that converts into customers as well as how to plan and create these for yourself.

How To Make Lead Gen Content That Converts

There's a double edged sword to creating lead gen. On one side you fuel your business with fresh leads, on the other you invite unwanted bots and spam. How do you know which is which? We'll show you.

How To Keep Your Lead Gen Healthy With List Cleaning & Form Protection

We'll take you through the blueprinting process SixthDivision uses with every client they've worked with. This is the proven process they used with clients like Daymond John, Frank Kern, and more to build out their customer journeys. No more guessing what you should send people.

How to Build Rock-Solid Customer Journeys So Customers Are WOWED, Invite Their Friends, And Buy More From You.

Let's Build Your Modern Marketing Plan for 2025 Together.
 

This multi-part conversation covers strategies that are important to Lead Generation & Follow Up

Lightning Lessons

A Consistent Lead Gen System for B2B Service Businesses