Emily Hollender is a Fractional Marketing Leader (prev. RTR, The Wing, Tia) and the founder of Next Wave Marketing, where she partners with early-stage consumer startups to harness the power of community to drive growth. She’s passionate about helping full-time operators get off the sidelines and kickstart their own fractional journeys. She teaches a quarterly Fractional 101 course on Maven.

Silvi Specter is a marketing consultant and founder of The Growth Tribe, a membership community for marketing freelancers. Specializing in B2B SaaS startups, Silvi builds high-performing messaging, go-to-market programs, and conversion-focused content that drives organic growth. Her expertise lies in helping startups position themselves effectively and close more deals. She previously was the first brand and content hire at Lemonade (nyse:LMND), led the marketing team at Healthee (NYC), and has worked with over 20 startups as a marketing consultant.