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The Art of Zero-Click Content

Hosted by

Amanda Natividad

Wed, May 29, 2024

5:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

What you'll learn

Build your 2-week content calendar in 20 minutes

Amanda will teach you frameworks to create content that offers value AND boosts your impressions.

Today's marketing challenges (quickly explained)

You'll learn today's foundational problems in marketing, what's driving them, and what you can do about them.

What is and isn't working

From social media to email newsletters, you'll see key examples of what is and isn't working in marketing.

Why this topic matters

It's a tough world out there for marketers and creators. Over half of Google searches end without a click. And social media platforms ding you for linking out. What to do? Beat the platforms at their own game. Make Zero-Click Content. Learn to create valuable content that actually gets seen — that, over time, drives business results.

You'll learn from

Amanda Natividad

VP Marketing at SparkToro

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. In her 10+ years of marketing experience, she has managed B2C and B2B marketing teams across consumer packaged goods, SaaS, and agency side. Earlier in her career, she built Fitbit's B2B content program.

Amanda has spoken at marketing events like AdWorld, MozCon, and SaaStock. She has guest lectured at Stanford University, Columbia Business School, and Cornell University. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Previously at


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